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All Journal Lensa Intelektual : Jurnal Penelitian Dosen Akuntansi
Popong Suryani
Sekolah Tinggi Ilmu Ekonomi PPI
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Desy Dharmawati; Yoyok Cahyono; Dasa Rahardjo Soesanto; Popong Suryani
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.29

Abstract

This study aims to analyze the effect of product quality on customer loyalty either directly or through mediation of customer satisfaction. Causality design is used to determine the causal relationship between research variables with a quantitative research approach. Purposive sampling technique was used to determine the research sample in order to obtain as many as 110 Renault customers in PT Maxindo Mobil Indonesia BSD Tangerang. Data analysis was carried out using path analysis with SPSS version 26 program. The results showed that product quality directly had a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction could also play an intermediary variable so that product quality variables indirectly had a positive and significant influence. to customer loyalty.
Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Motor Honda Scoopy di Dealer Wahana Cisoka Kabupaten Tangerang Yoyok Cahyono; Popong Suryani; Ati Januari Yanti
JOURNAL INTELEKTUAL Vol 2 No 1 (2023): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

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Abstract

Introduction/Main Objectives: To analyze and determine the influence of Promotion and Price capabilities on the decision to purchase a Honda Scoopy motorbike at a Cisoka vehicle dealer. Background Problems: Manufacturers are competing to create quality products and create new innovations in order to attract consumer interest and to be able to win a market competition based on consumers in choosing a product, especially motorcycles. Novelty: Re-testing on the same variables by previous researchers, with different research objects and subjects. Research Methods: The technique used in sampling in this study was purposive sampling. In this study, data analysis used SPSS version 23. Finding/Results: There is an influence of Promotion and Price on the decision to purchase a Honda Scoopy motorbike at the Cisoka vehicle dealer with a percentage of 77.6%. Conclusion: Policy making on purchasing decisions can be seen from competitive prices with competitors that must be considered and promotions through various media, both online and offline.
Co-Authors Ati Januari Yanti Dasa Rahardjo Soesanto Desy Dharmawati Yoyok Cahyono