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Kemitraan Strategis Antar Stakeholder Dalam Pengembangan Desa Wisata Gubugklakah Kab. Malang, Jawa Timur Herlan Suherlan; Nurdin Hidayah; Wientor Rah Mada; Mochammad Nurrochman; Budi Wibowo
Jurnal Pariwisata Terapan Vol 4, No 1 (2020)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.53303

This study intends to obtain comprehensive information of strategic partnerships between stakeholders in the development of in the Gubugklakah Tourism Village, Malang Regency – East Java. This study uses a qualitative research design with a phenomenographic approach. Data collection was carried out by interviewing penta-helix stakeholders, observations to the potential tourism objects and how the implementation of partnership strategies there, and studying all documents related to Gubugklakah Tourism Village strategies and policies. The results showed that 1). the strategy & policy development direction of the Gubugklakah Tourism Village is to make the Tourism Village managed professionally using a business approach that involves all stakeholders in a penta-helix framework, with the ultimate goal of mutual prosperity; 2). stakeholder participation involved in the development of the Gubugklakah Tourism Village in the concept of strategic partnership has been going well which is characterized by cohesiveness based on the principle of mutual trust, openness, mutual need, and mutual benefit; 3). the efforts made in the problem of strategic partnership are applying the five concepts of tourism village management, namely leadership, profit sharing system, product innovation, partnership, and marketing through a personal and familial approach.

Pelatihan Pembuatan Minuman Berbahan Dasar Kopi dan Komoditi Lokal Bagi Pengelola Badan Usaha Milik Desa (Bumdes) dan Kelompok Sadar Wisata (Pokdarwis) Barista: Desa Wisata Ngargoretno, Kecamatan Salaman, Kabupaten Magelang, Jawa Tengah Budi Wibowo; Nurdin Hidayah; Mochammad Nurrochman; Herlan Suherlan
Jurnal Abdimas Pariwisata Vol. 3 No. 2 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Training on Making Coffee-Based Drinks and Local Commodities for Village Owned Enterprises (Bumdes) and Barista Tourism Awareness Groups (Pokdarwis) in the Tourism Village of Ngargoretno, Salaman District, Magelang Regency, Central Java. This community service activity aims to increase basic knowledge about making coffee drinks, as well as increase the entrepreneurial spirit of managers of Badan Usaha Milik Desa (BUMDES) and Kelompok Sadar Wisata (Pokdarwis) Barista in the Tourism Village of Ngargoretno, Salaman District, Magelang Regency, Central Java. The activity was held at Kang Im Kandang (Menoreh Ngargoretno Tourist Information Center) which was attended by 35 participants. The delivery method is carried out with interactive and demonstrative counselling techniques, with the aim of transforming knowledge, attitudes and skills as well as achieving prosperous rural communities. The results of the activity showed an increase in the skills and understanding of the participants about the use and knowledge of the coffee plant, starting from the benefits, uses, processing and elements contained therein, as well as in terms of processing plantation products (coffee) from the garden to being served in a cup, as well as motivation. and the follow-up of participants in making, producing and even consuming their own beverage products along with the use of other commodities was successfully increased through this activity

Pengembangan Pariwisata Berbasis Masyarakat (Community Based Tourism) di Desa Pekasiran Kecamatan Batur Kabupaten Banjarnegara Moch. Agus Syadad Saefullah; Ridwan Iskandar; Budi Wibowo; M. Romi Okta Viano; Gilang Ramadhan
Jurnal Multidisiplin Madani Vol. 2 No. 7 (2022): July 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i7.715

In achieving the target of tourism contribution to GDP which reaches 12%, several tourism development strategies are needed. This research aims to determine how the development of community based tourism in Pekasiran Village. This research uses a qualitative approach with a case study method. In this research, it is more focused on village government, local communities, and POKDARWIS. The results research is that the village government carried out its role by facilitating the formation of Pokdarwis and taking policies in terms of the distribution of benefits and the results of managing tourism objects in the form of economic improvement. Pokdarwis carries out the role by encouraging and motivating the community to develop tourism objects. Local communities are also involved in planning and decision-making in the process of developing tourism objects, which in this case means that the tourism development process in Pekasiran Village has involved the active participation of the surrounding community.

Analisis Tata Kelola Kolaboratif Desa Wisata yang Mandiri dan Berkelanjutan: Investigasi Empiris dari Ngargoretno-Magelang Budi Wibowo; Herlan Suherlan; Nurdin Hidayah; Mochammad Nurrochman
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.646

Tata kelola menawarkan potensi besar untuk pengelolaan destinasi pariwisata. Tata kelola pariwisata mengeksplorasi konstituen destinasi pariwisata dan berfokus pada pemberian arahan dan batasan destinasi. Namun, baru-baru ini, telah diperdebatkan bahwa bentuk tata kelola kolaboratif dan asosiatif antara pengelola pariwisata dan pihak terkait lainnya semakin penting dalam mendorong pariwisata yang berkelanjutan dan peka lingkungan. Penelitian ini bertujuan menganalisis tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan, diantaranya: (1) visi dan misi pengembangan Desa Wisata; (2) permasalahan yang dihadapi dalam mewujudkan visi dan misinya; dan (3) tata kelola kolaboratif. Penelitian ini menggunakan disain penelitian kualitatif dengan pendekatan kualitatif yang berusaha memahami sudut pandang, pemikiran, pengalaman para stakeholder mengenai tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan di Desa Wisata Ngargoretno Kabupaten Magelang Jawa Tengah. Arah pengembangan Desa Wisata Ngargoretno adalah untuk meningkatkan kesejahteraan masyarakat. Visi desa wisata memiliki peran yang strategis sebagai bingkai yang mempersatukan langkah semua pemangku kepentingan yang terlibat untuk berkolaborasi, bersinergi dalam mengelola desa wisata. Kendala yang dihadapi dalam pengembangan desa wisata menuju desa wisata yang mandiri, berdaya saing, dan berkelanjutan adalah semangat/spirit untuk berinovasi terhadap tantangan ke depan dan aksesibilitas.

ANALISIS KINERJA WEBSITE DESA WISATA NGARGORETNO DENGAN MENGGUNAKAN EMICA MODEL DAN SEO ANALYTIC TOOLS Nurdin Hidayah; Herlan Suherlan; Budi Wibowo; Mochammad Nurrochman
Jurnal Pariwisata Vol 10, No 1 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i1.14133

ABSTRAK Penelitian ini bertujuan untuk mengevaluasi kinerja website Desa Wisata Ngargoretno dengan menggunakan pendekatan eMICA Model dan Search Engine Optimization Tools (SEO). Metode penelitian menggunakan pendekatan kuantitatif dengan penelusuran secara eksplanasi. Data dianalisis melalui penelusuran konten website Desa Wisata Ngargoretno serta Site Audit dari Ubersuggest. Hasil analisis eMICA memperlihatkan bahwa website Desa Wisata Ngargoretno masih jauh dari standar kelengkapan konten suatu website yang digunakan sebagai alat digital marketing. Begitupula dengan hasil Site Audit Ubersuggest memperlihatkan bahwa website Desa Wisata Ngargoretno keberadaannya dalam mesin pencari (search engine presence) masih jauh dari kategori baik. Hal tersebut harus menjadi perhatian bagi pengelola Bumdes Argo Inten untuk dapat meningkatkan kapasitas dari para pengelola website tersebut, seperti memfasilitasi pelatihan atau bekerjasama dengan program Corporate Social Responsibility (CSR) perusahaan, tenaga ahli dari perguruan tinggi dan atau para praktisi digital marketing. Kata Kunci: Website Desa Wisata; eMICA; Search Engine Optimization; Digital Marketing; Desa Wisata ABSTRACT This study aims to evaluate the performance of the Ngargoretno Tourism Village website using the eMICA Model and Search Engine Optimization Tool (SEO) approach. The research method uses a quantitative approach with an explanatory search. The data were analyzed through browsing the content of the Ngargoretno Tourism Village website and the Site Audit from Ubersuggest. The results of the eMICA analysis show that the Ngargoretno Tourism Village website is still far from the standard of completeness of the content of a website that is used as an internet marketing tool. Likewise, the results of the Ubersuggest Site Audit show that the Ngargoretno Tourism Village website's presence in search engines is still far from a good category. This should be a concern for the Bumdes Argo Inten managers to be able to increase the capacity of the website managers, such as facilitating training or collaborating with the company's Corporate Social Responsibility (CSR) program, experts from universities and or digital marketing practitioners. Keywords: Website Desa Wisata; eMICA; Search Engine Optimization; Internet Marketing, Tourism Village

Analisis Tata Kelola Kolaboratif Desa Wisata yang Mandiri dan Berkelanjutan: Investigasi Empiris dari Ngargoretno-Magelang Budi Wibowo; Herlan Suherlan; Nurdin Hidayah; Mochammad Nurrochman
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.646

Tata kelola menawarkan potensi besar untuk pengelolaan destinasi pariwisata. Tata kelola pariwisata mengeksplorasi konstituen destinasi pariwisata dan berfokus pada pemberian arahan dan batasan destinasi. Namun, baru-baru ini, telah diperdebatkan bahwa bentuk tata kelola kolaboratif dan asosiatif antara pengelola pariwisata dan pihak terkait lainnya semakin penting dalam mendorong pariwisata yang berkelanjutan dan peka lingkungan. Penelitian ini bertujuan menganalisis tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan, diantaranya: (1) visi dan misi pengembangan Desa Wisata; (2) permasalahan yang dihadapi dalam mewujudkan visi dan misinya; dan (3) tata kelola kolaboratif. Penelitian ini menggunakan disain penelitian kualitatif dengan pendekatan kualitatif yang berusaha memahami sudut pandang, pemikiran, pengalaman para stakeholder mengenai tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan di Desa Wisata Ngargoretno Kabupaten Magelang Jawa Tengah. Arah pengembangan Desa Wisata Ngargoretno adalah untuk meningkatkan kesejahteraan masyarakat. Visi desa wisata memiliki peran yang strategis sebagai bingkai yang mempersatukan langkah semua pemangku kepentingan yang terlibat untuk berkolaborasi, bersinergi dalam mengelola desa wisata. Kendala yang dihadapi dalam pengembangan desa wisata menuju desa wisata yang mandiri, berdaya saing, dan berkelanjutan adalah semangat/spirit untuk berinovasi terhadap tantangan ke depan dan aksesibilitas.

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