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Journal : Journal of Tourism and Interdiciplinary Studies

STRATEGI PENGEMBANGAN DESA WISATA AAN KECAMATAN BANJARANGKAN KLUNGKUNG Desak Made Purnama Dewi; I Made Gede Darma Susila; I Made Suwitra Wirya
Journal of Tourism and Interdiciplinary Studies Vol. 2 No. 2 (2022): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v2i2.79

Abstract

A tourism village is a community consisting of residents of a limited area who can interact directly with each other under management and have awareness and awareness to play a role together by adapting different individual skills. Tourism villages are formed to realize the community so that they can act as direct actors in an effort to increase readiness and awareness in responding to tourism potential or tourist attractions in the area of each village. This study aims to formulate a development strategy for the tourism village of Aan as a tourism destination in Klungkung. Aan Village has enormous potential but faces a number of obstacles in its development. This is indicated by the diversity of tourism potentials originating from nature, culture and man-made tourist attractions. The research was conducted through a qualitative descriptive analysis using SWOT analysis to find strategies for developing the potential of the Aan tourism village and tourism area life cycle analysis. Data collection techniques through observation, in-depth interviews, documentation and literature study. Retrieval of informants was done by purposive sampling. The results of the study show that to maximize the development of the attractiveness of Aan Village as a tourist destination, it is necessary to develop strategies and programs such as community empowerment, development of supporting infrastructure, and collaboration with stakeholders and the private sector in creating sustainable programs
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU PADA RESTORAN BBCO DI HOTEL JW MARRIOTT BANGKOK Apitha Zahra Esha Saviera; I Ketut Sutapa; Desak Made Purnama Dewi
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 1 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i1.96

Abstract

The purpose of this study was to determine guest satisfaction at the BBCO restaurant at the JW Marriott Bangkok Hotel. The independent variables used are product quality and service quality. This study uses a questionnaire method in obtaining related data and information for analysis. The data used in this study are primary data obtained from the results of filling out questionnaires by having used the BBCO Restaurant product at the JW Marriott Bangkok Hotel, totaling 85 guests. Sampling in this study used a purposive sampling technique with a sampling technique through the number of indicators multiplied by a margin of error of 5%. The number of samples in this study were 85 respondents. The data analysis method used is the classical assumption test, multiple linear regression analysis. This study uses the t-test to determine the significance of the effect of the product quality and service quality variables on the guest satisfaction variable partially and the F-test to test the simultaneous effect of all independent variables on the dependent variable. The results of this study indicate that the independent variables, namely product quality and service quality, have a positive and significant effect on guest satisfaction at the BBCO Restaurant at the JW Marriott Hotel Bangkok. The results of the coefficient of determination show that the influence of product quality and service quality on guest satisfaction has an influence percentage of 40.6%.