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Journal : Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam

Eksistensi CV. Andromeda Utama untuk Menghadapi Persaingan Usaha dalam Perspektif Manajemen Pemasaran Syari’ah Abdul Hamid
Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 2 (2019): June
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

In the world of entrepreneurship, competition is a matter of course. Competition is the color of entrepreneurship. Without competition, the work feels bland. Competition is also a motivation to advance business and make the workforce more enthusiastic about facing obstacles. Competition can also have a negative impact on our business world if an entrepreneur is unable to control himself in the face of competition so that entrepreneurs compete imperfectly or unhealthily. This is also fatal for a company. The existence of CV. Andromeda Utama in facing business competition, especially in the field of tourism, deserves more attention, this is because CV. Andromeda Utama is classified as a new company and is an individual business compared to other tourism service companies that are much longer in this field and are a company managed by several people who are experienced and more experts in this field.
Peranan Koperasi Pondok Pesantren Miftahul Ulum dalam Memberdayakan Ekonomi Masyarakat Desa Pesisir Kecamatan Sumberasih – Probolinggo Abdul Hamid
Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam Vol 1 No 1 (2015): June
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

In this research, Kopontren discuss the idea of Kopontren rolein empowering peoples economy empowerment programs through the loanand save it for the society stores / minimarts, also using a cyber cafe topeople about boarding finally can be achieved with both the welfare of thesurrounding community and Kopontren where Kopontren has strategicrole in the increased business as a member of islamic cooperation that, andgood management of the savings from the bank capital. However, thereare some people who think that Pesisir Kopontren still unable to providemaximum service and business services for residents. The research that weuse is a case study in Kopontren Miftahul Ulum Pesisir with the actualdata in the interview techniques (interview) and direct observation.Besides, we also use of the library to become as a reference for research.It appears that the success of the business Kopontren Miftahul Ulum theloan and save is this program could provide a solution to develop businessin a run by members of the public to empower villagers Pesisir in order tobecome partners Kopontren Miftahul Ulum. Therefore comes a businessmodel Kopontren project program through an increase in loan and saveto improve services, and cyber cafe and also to increase distribution to theminimarts in hopes can become an inspiration for the parties involvedand cooperatives (Kopontren) in the field.
Pengaruh Strategi Promosi Terhadap Peningkatan Volume Penjualan Pada Cv Karya Abadi Simo Kwagean Abdul Hamid; Moh. Ahyar Maarif
Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam Vol 6 No 1 (2020): Januari
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

Sales will not be realized without promotion, therefore CV Karya Abadi promotes Advertising and personalselling strategies to increase sales volume. This study aims to determine the promotion through advertising and personal selling affect sales volume in C.V. Eternal Work to achieve this goal the researcher first conducts a survey to identify what variables are considered. In this study there are three variables, namely sales volume, advertising and personal selling. The sample method used is porposive sampling (sampling technique with certain considerations). For the data obtained directly from research in CV Karya Abadi through un-structured interviews, observations and documentation and analyzed using the significance test of each coefficient and the significance test of the model through SPSS version 10.01. From the statistical results it can be seen that the value of Fcount> Ftable (76, 909> 3.3541) then the independent variables (advertising and personal selling) have a significant effect so H0 is rejected and H1 is accepted. For the T-test on advertising: 2,239 and personal selling: 11,104 and for Ttabel advertising and personal selling is +2,0518, this shows Thitung> Ttable so H1 is rejected and H0 is accepted. Thus it can be concluded that the promotion strategy (advertising and personal selling) affects the sales volume of C.V. Karya Abadi by 83.1% while 14.9% is influenced by other promotional strategies.