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All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS
Syaifuddin Syaifuddin
Universitas Persada Indonesia Y.A.I
Computer Science & IT Social Sciences

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Uses And Gratification: Uji Pengaruh Konten dalam Fitur Tiktok Shop Terhadap Perilaku Konsumtif Belanja Ade Ayu Oktaviani; Siti Komsiah; Syaifuddin Syaifuddin
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 3 (2022): IKRAITH-HUMANIORA Vol 6 No 1 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v6i3.2192

Abstract

Humans have several needs that must be met in living life, but with advances in technology,communication, and industry making the current shopping system more accessible and reachable, namelyshopping through social media, currently TikTok is launching a new feature called Tiktok Shop which canhelp users in selling and buying products from the Tiktok application, but over time human needs for goodsand services will experience changes, these changes are caused by human nature to be dissatisfied with whatis obtained, therefore rising the consumptive behavior in shopping. The purpose of this study was to determinewhether there is an effect of content in the TikTok Shop feature on online shopping consumptive behavior.The theory used in this study is the uses and gratification theory which focuses on the audience when decidingthe use of media based on motives and interests to meet needs in achieving a goal. This study uses aquantitative approach, with the type of explanatory research, while the method used is a survey method bydistributing questionnaires. The results showed that the effect of content has a significant correlation toconsumptive behavior, and has an effect of 24.4% on consumptive behavior. While the remaining 75.6% isinfluenced by other variables outside of this study.
Kepemimpinan Pemuda Dalam Pengembangan Geopark Indonesia: Urgensi Di Geopark Pongkor, Bogor Eli Jamilah Mihardja; Panji Witaryanto; Deni Mulyadi; Syaifuddin Syaifuddin
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Geopark adalah wilayah geografis yang memiliki nilai geologi, ekologis, arkeologis, dan budaya yang tinggi. Pengembangan Geopark memiliki tujuan untuk melestarikan kekayaan geologi dan ekosistem, sekaligus mengembangkan potensi wisata, pendidikan, dan ekonomi lokal. Dalam upaya pengembangan Geopark di Indonesia, peran kepemimpinan pemuda menjadi sangat penting dan mendesak. Oleh karena itu, Badan Pengelola Geopark Pongkor dan Pusat Studi Geopark Universitas Bakrie bekerjasama melaksanakan pelatihan dan pendampingan organisasi Pongkor Geopark Youth Forum terutama dalam aspek kepemimpinan. Pelatihan ini dilakukan dengan metode role-played dan bertujuan untuk meningkatkan soliditas organisasi. Hasil kegiatan diharapkan dapat meningkatkan pengetahuan, sikap, serta kompetensi para pengurus Pongkor Geopark Youth Forum untuk berperan aktif dalam pengembangan Geopark Pongkor.
Co-Authors Ade Ayu Oktaviani Deni Mulyadi Eli Jamilah Mihardja Panji Witaryanto Siti Komsiah