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All Journal SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Majalah Ilmiah Manajemen dan Bisnis
Andhi Johan Suzana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PETANI STROBERI DI KABUPATEN PURBALINGGA Damar Jati; Zumaeroh Zumaeroh; Heri Setiawan; Andhi Johan Suzana; Marhabarani Nurjanah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1090

Abstract

Income is an important factor in a business activity. With a high income, the economic needs will be met properly. However, the difference in income in each farm is something that needs to be considered because the distribution of income is uneven. This study aims to analyze whether land area, farmer's age, education, capital, farming experience, selling price, fertilizer costs, seed costs, and labor affect the income of strawberry farmers in Serang Village, Karangreja District, Purbalingga Regency. This research includes quantitative research using a research instrument in the form of a questionnaire. The sample used is a saturated sample (census) as many as 32 farmers. The data analysis technique use multiple linear regression. The results of this study indicate that (1) land area, capital, selling price, cost of seeds have a significant positive effect on strawberry farming income in Serang Village, Karangreja District, Purbalingga Regency; (2) labor has a significant negative effect on the income of strawberry farmers in Serang Village, Karangreja District, Purbalingga Regency; (3) farmer's age, education, farming experience, and fertilizer costs have no effect on the income of strawberry farmers in Serang Village, Karangreja District, Purbalingga Regency. However, this study has limitations such as (1) it consists of several types of strawberries so it is not specific to one type of strawberry. (2) there are differences in thoughts, assumptions and opinions expressed by respondents in answering the questionnaire. So that further research is needed for further research in order to maximize the results obtained. Keywords: Income, Farming, Strawberries, Produkction
Revisit Intention Obyek Wisata Pantai Krapyak Kabupaten Pangandaran: Pengaruh Citra Destinasi Wisata, Pengalaman Wisatawan dan Media sosial Andhi Johan Suzana; Tri Esti Masita; Herlina Tiara Alvani
Majalah Imiah Manajemen & Bisnis Vol 19 No 2 (2022): Majalah Ilmiah Manajemen & Bisnis (MIMB)
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55303/mimb.v19i2.157

Abstract

The purpose of this study was to determine the effect of the image of a tourist destination, tourist experience and social media on the intention to return to the karapyak beach tourist attraction in Pangandaran Regency. The sampling technique used in this study was non-probability sampling using purposive sampling method. The data analysis technique used is multiple linear regression analysis. Based on the results of data analysis, it shows that the image of a tourist destination and social media has a significant positive effect on the intention to return, while the tourist experience has no effect on the intention to return. The implications of this research are that the local government is expected to pay attention to the procurement of certain events to increase the interest in visiting tourists again, such as holding annual events such as New Year's Eve, sea alms, kite festivals and so on. In addition, it is necessary to carry out continuous evaluations or follow-ups every year, so that tourist objects remain known to the wider community and become the main alternative choice in traveling..
The Impact of Customer Relationship Management on Customer Satisfaction and Loyalty: A Case Study of BSI Bank in West Jakarta Shinta Rahmani; Akbar Pahlevi Akbar Pahlevi; Andhi Johan Suzana; Syamsu Rijal; Ervan Susilowati
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5261

Abstract

Penelitian ini menyelidiki hubungan antara Customer Relationship Management (CRM), Kepuasan Pelanggan, dan Loyalitas Pelanggan di Bank BSI di Jakarta. Pendekatan kuantitatif digunakan, dengan mengumpulkan data dari 86 pelanggan setia melalui purposive sampling. Analisis regresi menunjukkan hubungan positif yang signifikan antara CRM dan Kepuasan Nasabah (β = 0,561, t = 8,017, p < 0,05) dan antara Kepuasan Nasabah dan Loyalitas Nasabah (β = 0,412, t = 4,740, p < 0,05). Praktik CRM yang efektif meningkatkan Kepuasan Pelanggan, yang mengarah pada peningkatan Loyalitas Pelanggan. Temuan ini menekankan pentingnya mengadopsi strategi yang berpusat pada pelanggan untuk mempertahankan pelanggan yang loyal dan mencapai pertumbuhan yang berkelanjutan dalam industri perbankan yang kompetitif. Bank BSI dapat memanfaatkan wawasan ini untuk memperkuat hubungan dengan nasabah dan meningkatkan pengalaman nasabah secara keseluruhan, sehingga mendorong loyalitas jangka panjang dan kesuksesan bisnis. Kata Kunci: Customer Relationship Management, Kepuasan, Loyalitas, Nasabah, Bank BSI di Jakarta Barat
Co-Authors Akbar Pahlevi Akbar Pahlevi Damar Jati Ervan Susilowati Herlina Tiara Alvani La Ode Muh Munadi Marhabarani Nurjanah Shinta Rahmani Syamsu Rijal Tri Esti Masita Zumaeroh -