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PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL: Kasus iklan Burger King versi “Bullying Jr.” Maulianza, Medo; Galib, Septrani
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1850

This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of society tends to be antipathy towards bullying that happens around them. The message included in this advertisement is for the society to be braver to fight bullying around them. To cite this article (7th APA style): Maulianza, M. & Galib, S. (2018). Pesan Antiperundungan dalam Iklan Komersial: Kasus Iklan Burger King versi “Bullying Jr.”[Anti-Bullying Message in Commercial Ads]. Journal Communication Spectrum, 8(2), 113-132. http://dx.doi.org/10.36782/jcs.v8i2.1850

MENGELOLA EFEK KAMPANYE HITAM MELALUI IKLAN POLITIK: Kajian Semiotis Kampanye Jokowi-JK Maulianza, Medo
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1958

This study was conducted to determine the icon, index and symbol of political advertising Joko Widodo-Jusuf Kalla (Jokowi-JK) at the election of the president and vice president in 2014. In addition, this study also explains the construction of the image and meaning that wants to highlights from the political advertising. The reseacrh uses a semiotic analysis of Charles Sanders Peirce. The results of this study, the icons that appear in the two political advertising is a white shirt, muslim cap, shades of green and middle eastern music is synonymous with the Islamic world. The index used is Jokowi ablutions', Jokowi become priests pray, Jokowi with Islamic leaders, that is mean Jokowi signifies not only a Muslim but also understand Islam. While the symbols used are the figures of Islam like Sinta Nuriyah Wahid, Quraish Shihab, Khofifah Indar Parawansa, and Nusron Wahid Hasyim. They are figures that asked people to support Jokowi in the 2014 presidential election, because Islamic of Jokowi no doubt. Other findings are shown in the image construction of two political ads are Jokowi is a devout Muslim and has the support of clerics and Islamic leaders. While the meaning wants to find is to deny the contents of the black campaign stating Jokowi not a Muslim. To manage the effect of the black campaign, ad makers highlight the Islamic-ness of Jokowi. To cite this article (7th APA style): Maulianza, M. (2019). Mengelola Efek Kampanye Hitam Melalui Iklan Politik: Kasus Semiotis Kampanye Jokowi-JK [Managing the Black Campaign Effect through the Political Advertising]. Journal Communication Spectrum, 9(1), 79-93. http://dx.doi.org/10.36782/jcs.v9i2.1958

Teenagers' Motive in Cyberbullying Against Micro-Celebrities on Social Media Afrania Annastri; Medo Maulianza; Anindita Lintangdesi Afriani; Nur Asni Gani
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.19429

Cyberbullying is a form of social media abuse most often carried out by teenagers because there are no specific requirements to examine how to use social media. Uniquely, the impact of cyberbullying in Indonesia can make victims viral and famous categorized as Micro-Celebrities. Micro-Celebrities are the ones famous for their content broadcasted through social media. This research aims to explain teenagers' motives in doing cyberbullying against Micro-Celebrities through social media. The research method used is descriptive qualitative with a phenomenology approach. Data is collected through in-depth interviews with female teenage informants 15 â€“ 17 years of age. The research was conducted at SMAN 4, Bekasi City, located in a suburban area where most teenagers are heavy social media users. Summary of research result shows that teenagersâ€™ motives to do cyberbullying against Micro-Celebrities are: (1) feeling dislike of micro-celebrities personality; (2) intending to insinuate with unethical negative comments; (3) feeling envious and intending to incite; (4) feeling that micro-celebrities do not deserve popularity when compared to macro-celebrities. Cyberbullying by teenagers against micro-celebrities is in the form of negative comments in the comments column. These micro-celebrities are being bullied because they are considered to have gained popularity by spreading harmful content. Teenagers disagree with celebrities who are instantly famous because it is very unfair to celebrities who have creations and positively benefit society.

SERVANT LEADERSHIP IN NON-PROFIT ORGANIZATION Nur Asni Gani; Rony Edward Utama; Jaharuddin Jaharuddin; Andry Priharta; Medo Maulianza
Inovasi Vol 9, No 2 (2022): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v9i2.p46-51.26376

The organization is a place for several people or groups of people who carry out activities in achieving goals. In achieving its goals, the organization consists of organizations that have profit and non-profit goals. The development of both profit and non-profit organizations requires a leader with leadership skills. This study analyzes Servant Leadership in non-profit organizations. The method used is qualitative with a case study in a non-profit organization in the South Tangerang area. The study involved four informants with focus group discussions. Each informant gave a statement on the questions posed. The results of this focus group discussion obtained 5 categories of servant leadership in non-profit organizations. The five categories of servant leadership are (1) delegation, (2) integrity, (3) motivation, (4) human resource development, and (5) open communication.Keywords: Servant Leadership, Leadership, Non-Profit Organization

Integrated Financial Governance Model with Budget Realization Information System Andry Priharta; Nur Asni Gani; Jaharuddin Jaharuddin; Rony Edward Utama; Darto Darto; Medo Maulianza; Tri Ananto
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 2 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i2.276

The research aims to identify the inhibiting factors for budget implementation and improve financial management through the development of an information system on budget realization at Universitas Berbasis Teknologi Modern (Modern Technology Based University - UBTM), a university in Banten focusing on modern technology. This is an applied research type with primary data obtained through focused group discussion using fishbone diagram analysis involving eleven informants. Based on the research, conditions and recommendations for improvement have been identified, which will then be prepared for the budget management flow process as the basis for preparing the budget realization information system. This system has set a monthly budget execution schedule, adequate internal control, and identified 34 work units with 91 users involved.

PERAN PRODUSER DALAM PEMBUATAN PROGRAM FEATURE SENI KOLASE Mohammad Kurniawan; Medo Maulianza
Inter Community: Journal of Communication Empowerment Vol 3, No 2 (2021): Inter Community : Journal of Communication Empowerment
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ic.v3i2.1435

Saat ini masyarakat semakin membutuhkan informasi dan hiburan yang bermanfaat. Di zaman yang teknologinya serba canggih saat ini, media berperan penting bagi masyarakat dalam memberikan informasi atau hiburan yang layak untuk ditonton. Program yang berfokus menampilkan karya seni kolase dan kiprah seniman di Indonesia tidak banyak ditayangkan di televisi. Oleh karena itu, pembuat karya melihat peluang untuk memberikan tontonan televisi yang bermanfaat dengan menyuguhkan informasi yang menginspirasi juga menghibur untuk masyarakat. Produser berniat meluncurkan fitur program televisi yang membahas dunia seni yang ada di Indonesia dengan memperkenalkan seniman - seniman yang berkarakter. Program yang berjudul “Artholic” ini adalah sebuah program yang menampilkan tayangan - tayangan yang bermanfaat bagi generasi muda dan pelaku seni di Indonesia. Tujuan dari program “Artholic” adalah agar audiens juga memiliki semangat dalam berkarya dan dapat menghargai para seniman lokal. Program ini terdiri dari tiga segmen, dan setiap segmen memiliki dua jeda iklan. Program acara “Artholic” ditampilkan setiap hari. Produser menempatkan program “Artholic” pada jam tayang yang telah ditentukan dengan karakteristik psikografis penonton. Produser berharap program “Artholic” ini dapat menjadi pilihan program alternatif yang dapat memberikan informasi yang inspiratif bagi masyarakat, khususnya generasi muda Indonesia.Kata Kunci: Program televisi, Seni kolase, Seni, Hiburan

PENGARUH INTENSITAS BERMAIN GAME ONLINE TERHADAP SIKAP PROKRASTINASI AKADEMIK MAHASISWA (Studi Eksplanatif Pada Mahasiswa Jurusan Penyiaran STIKOM Interstudi Pada Game Mobile Legends) Andrian Maulana; Medo Maulianza
Inter Community: Journal of Communication Empowerment Vol 4, No 1 (2022): Inter Community : Journal of Communication Empowerment
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Teknologi seolah menjadi ujung tombak dari kegiatan yang dilakukan oleh manusia. Pengaruhnya bisa kita rasakan sendiri mulai dari berubahnya kebudayaan, kondisi sosial, salah satunya pada dunia pendidikan. Hadirnya smartphone sangat memanjakan mahasiswa dalam berkomunikasi dan mencari informasi, terlebih lagi mahasiswa seolah didesak oleh zaman untuk menggunakan smartphone agar selalu update dan aktif pada grub atau forum diskusi. Hadirnya smartphone membuat peluang para developer menciptakan aplikasi yang tidak hanya untuk berinteraksi namun juga yang bersifat menghibur salah satunya adalah game online awalnya game online dijadikan untuk sekedar refreshing otak setelah melakukan aktivitas yang panjang, namun pada zaman sekarang bermain game merupakan aktivitas yang wajib untuk dilakukan mulai dari anak kecil hingga dewasa, baik sekedar mengisi waktu kosong ataupun bermain secara terus menerus. Dengan pendeketan secara deskriptif penelitian ini mencoba membuktikan bahwa adanya keterkaitan antara bermain game online dengan perilaku menunda-nunda akademik mahasiswa, dengan jumlah responden sebanyak 83 mahasiswa, dapat dibuktikan dari nilai t hitung sebesar 4,428 yang lebih besar dari t tabel yang bernilai 1,663 dan juga diperkuat adanya nilai dari koefisien korelasi yaitu sebesar 0,478 dikategorikan memiliki nilai yang “cukup” signifikan untuk mempengaruhi sikap mahasiswa menunda-nunda akademik.

SERVANT LEADERSHIP IN NON-PROFIT ORGANIZATION Nur Asni Gani; Rony Edward Utama; Jaharuddin Jaharuddin; Andry Priharta; Medo Maulianza
Inovasi Vol 9, No 2 (2022): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v9i2.p46-51.26376

The organization is a place for several people or groups of people who carry out activities in achieving goals. In achieving its goals, the organization consists of organizations that have profit and non-profit goals. The development of both profit and non-profit organizations requires a leader with leadership skills. This study analyzes Servant Leadership in non-profit organizations. The method used is qualitative with a case study in a non-profit organization in the South Tangerang area. The study involved four informants with focus group discussions. Each informant gave a statement on the questions posed. The results of this focus group discussion obtained 5 categories of servant leadership in non-profit organizations. The five categories of servant leadership are (1) delegation, (2) integrity, (3) motivation, (4) human resource development, and (5) open communication.Keywords: Servant Leadership, Leadership, Non-Profit Organization

Teenagers' Motive in Cyberbullying Against Micro-Celebrities on Social Media Afrania Annastri; Medo Maulianza; Anindita Lintangdesi Afriani; Nur Asni Gani
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.19429

Cyberbullying is a form of social media abuse most often carried out by teenagers because there are no specific requirements to examine how to use social media. Uniquely, the impact of cyberbullying in Indonesia can make victims viral and famous categorized as Micro-Celebrities. Micro-Celebrities are the ones famous for their content broadcasted through social media. This research aims to explain teenagers' motives in doing cyberbullying against Micro-Celebrities through social media. The research method used is descriptive qualitative with a phenomenology approach. Data is collected through in-depth interviews with female teenage informants 15 â€“ 17 years of age. The research was conducted at SMAN 4, Bekasi City, located in a suburban area where most teenagers are heavy social media users. Summary of research result shows that teenagersâ€™ motives to do cyberbullying against Micro-Celebrities are: (1) feeling dislike of micro-celebrities personality; (2) intending to insinuate with unethical negative comments; (3) feeling envious and intending to incite; (4) feeling that micro-celebrities do not deserve popularity when compared to macro-celebrities. Cyberbullying by teenagers against micro-celebrities is in the form of negative comments in the comments column. These micro-celebrities are being bullied because they are considered to have gained popularity by spreading harmful content. Teenagers disagree with celebrities who are instantly famous because it is very unfair to celebrities who have creations and positively benefit society.

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