Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Fokus Manajemen Bisnis
Hasnah Rimiyati, Hasnah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALISIS ELEMEN-ELEMEN BRAND EQUITY RUMAH SAKIT PKU MUHAMMADIYAH GOMBONG Rimiyati, Hasnah; Astuti, Diana
Jurnal Medicoeticoilegal dan Manajemen Rumah Sakit Vol 1, No 1 (2012): January
Publisher : Magister Manajemen Rumah Sakit

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing competition in hospital, which in the view of many private hospitals are well established in Gombong, PKU Muhammadiyah Gombong hospitals must have a strong brand equity to maintain or retain old customers and interesting new customers. Research is important conducted to determine and analyze ratings and views of customer on the hospital, other than research about brand equity in the hospital still rarely done.To know the views of consumers on brand awareness, brand association, perceived quality and brand loyalty PKU Muhammadiyah Gombong Hospitals. The study was quantitative descriptive design. The study was conducted on 25 February - 3 June 2011 in the region Gombong. Population are all community Gombong had ever feel the services PKU Muhammadiyah Gombong Hospital. Number of sample was 100 respondents. Sampling design used was purposive sampling. Analysis of data used descriptive statistics, Cochrans test, the average value, semantic differential scale and importance vs. performance comparisonPKU Muhammadiyah hospitals as a top of mind awareness Gombong society. Based on calculations by the Cochran test at the brand association, there are 9 associations are closely related. Based on the results of the analysis of perceived quality, there are seven attributes of a good scale range (3.40 to 4.20) and 3 attributes entered enough scale range (2.60 to 3.40). Analysis of brand loyalty found: Switcher buyers equal to 23%, category simply (3.01). Habitual buyers is equal to 55%, both categories (3.44). Satisfied buyer equal to 49%, both categories (3.46). Liking the brand equal 43%, both categories (3.51). Commited buyers by 33% and include enough category (2.79) PKU Muhammadiyah Gombong Hospitals have a strong enough brand equity. Keywords: brand equity, brand awareness, brand association, perceived quality dan brand loyalty.
ANALISIS PERSEPSI KEPUASAN PELANGGAN DALAM UPAYA PENGEMBANGAN MUTU PELAYANAN RAWAT INAP DI RS PKU MUHAMMADIYAH GOMBONG Fakhriani, Rizka; Rimiyati, Hasnah
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 5, No 1 (2016): January
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: PKU Muhammadiyah Gombong Hospital is Muhammadiyah Business Cahrity in health which is located in Gombong and is facing competition from other healthcare providers. There are some ways to win the competition, by providing value and satisfaction to customers with quality services. Therefore, PKU Muhammadiyah gombong Hospital must improve the quality to maintain patient satisfaction.Objectives: Analyzing the gap betqeen expectation and customer perception of quality at inpatient care in PKU Muhammadiyah Gombong Hospital.Methods: The research is a quantitative research with cross sesctional design. The study was conducted on December 1st to 20th November 2010 in PKU Muhammadiyah Gombong Hospital. The sample obtained was 100 people. The sampling design is a random sampling with proportional strata. The data analysis with different test average in pairs (t-test).Results: The results showed that there are significant gaps between the average expectation and perception (p<0,05). The highest gap score on each dimension contained in the procedure item thoroughly explained the to the patient (the dimension of communication with the gap = - 0,43), hospital wards cleanliness (the dimensions of physical evidence with the gap = - 0,68), nurses never feel busy yo respond to the needs of patients (dimensions of nurse’s attentive with gap = - 0,52), patients feel comfortable while they are in the PKU Muhammadiyah Gombong Hospital (dimension of security with gap = - 0,56), admission (entrance) coped quickly and efficiently by administrative staff (dimension of administrative staff responsiveness with gap = - 0,5), provided sufficient security staff at the hospital (dimension of security with gap = -0,24), and the on time doctors when the ward supervision (dimension of responsiveness doctor with gap = - 0,39).Conclusion: Quality of service in the RS PKU Muhammadiyah Gombong still does not meet customer expectations. Keywords: customer satisfaction, service quality
PENGARUH KREDIBILITAS INFLUENCER PADA EFEKTIVITAS IKLAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK MINAT BELI KONSUMEN (STUDI PADA PENGIKUT INSTAGRAM AYUDIA BING SLAMET) Jelita, Alhensa Ferninda; Rimiyati, Hasnah
Jurnal Fokus Manajemen Bisnis Vol 11, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v11i1.3734

Abstract

This study aims to analyze the influence of influencers' credibility on the effectiveness of Instagram social media advertising in shaping consumer buying interest (Study on Instagram followers Ayudia Bing Slamet). The subjects in this study were students using social media Instagram who were in the Special Region of Yogyakarta. This research was conducted with a sample size of 200 respondents who were determined by sampling technique using non probability sampling technique with purposive sampling method and distributing questionnaires to respondents using Google Forms. The analytical tool used is Structural Equation Modeling (SEM) with the AMOS 24 application program. Based on the analysis, it was found that the attractiveness of influencers had a positive effect on consumer attitudes towards advertising, trustworthiness towards influencers had a positive effect on consumer attitudes towards advertising, influencer expertise had a positive effect on consumer attitudes towards advertising, and attitudes towards advertising had a positive effect on buying interest.
ANALISIS ELEMEN-ELEMEN BRAND EQUITY RUMAH SAKIT PKU MUHAMMADIYAH GOMBONG Rimiyati, Hasnah; Astuti, Diana
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 1, No 1 (2012): January
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v1i1.1146

Abstract

Increasing competition in hospital, which in the view of many private hospitals are well established in Gombong, PKU Muhammadiyah Gombong hospitals must have a strong brand equity to maintain or retain old customers and interesting new customers. Research is important conducted to determine and analyze ratings and views of customer on the hospital, other than research about brand equity in the hospital still rarely done.To know the views of consumers on brand awareness, brand association, perceived quality and brand loyalty PKU Muhammadiyah Gombong Hospitals. The study was quantitative descriptive design. The study was conducted on 25 February - 3 June 2011 in the region Gombong. Population are all community Gombong had ever feel the services PKU Muhammadiyah Gombong Hospital. Number of sample was 100 respondents. Sampling design used was purposive sampling. Analysis of data used descriptive statistics, Cochran's test, the average value, semantic differential scale and importance vs. performance comparisonPKU Muhammadiyah hospitals as a top of mind awareness Gombong society. Based on calculations by the Cochran test at the brand association, there are 9 associations are closely related. Based on the results of the analysis of perceived quality, there are seven attributes of a good scale range (3.40 to 4.20) and 3 attributes entered enough scale range (2.60 to 3.40). Analysis of brand loyalty found: Switcher buyers equal to 23%, category simply (3.01). Habitual buyers is equal to 55%, both categories (3.44). Satisfied buyer equal to 49%, both categories (3.46). Liking the brand equal 43%, both categories (3.51). Commited buyers by 33% and include enough category (2.79) PKU Muhammadiyah Gombong Hospitals have a strong enough brand equity. Keywords: brand equity, brand awareness, brand association, perceived quality dan brand loyalty.
Co-Authors Catur Widodo, Catur Diana Astuti, Diana Jelita, Alhensa Ferninda Rizka Fakhriani