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ANALISIS ELEMEN-ELEMEN BRAND EQUITY RUMAH SAKIT PKU MUHAMMADIYAH GOMBONG Rimiyati, Hasnah; Astuti, Diana
Jurnal Medicoeticoilegal dan Manajemen Rumah Sakit Vol 1, No 1 (2012): January
Publisher : Magister Manajemen Rumah Sakit

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Abstract

Increasing competition in hospital, which in the view of many private hospitals are well established in Gombong, PKU Muhammadiyah Gombong hospitals must have a strong brand equity to maintain or retain old customers and interesting new customers. Research is important conducted to determine and analyze ratings and views of customer on the hospital, other than research about brand equity in the hospital still rarely done.To know the views of consumers on brand awareness, brand association, perceived quality and brand loyalty PKU Muhammadiyah Gombong Hospitals. The study was quantitative descriptive design. The study was conducted on 25 February - 3 June 2011 in the region Gombong. Population are all community Gombong had ever feel the services PKU Muhammadiyah Gombong Hospital. Number of sample was 100 respondents. Sampling design used was purposive sampling. Analysis of data used descriptive statistics, Cochrans test, the average value, semantic differential scale and importance vs. performance comparisonPKU Muhammadiyah hospitals as a top of mind awareness Gombong society. Based on calculations by the Cochran test at the brand association, there are 9 associations are closely related. Based on the results of the analysis of perceived quality, there are seven attributes of a good scale range (3.40 to 4.20) and 3 attributes entered enough scale range (2.60 to 3.40). Analysis of brand loyalty found: Switcher buyers equal to 23%, category simply (3.01). Habitual buyers is equal to 55%, both categories (3.44). Satisfied buyer equal to 49%, both categories (3.46). Liking the brand equal 43%, both categories (3.51). Commited buyers by 33% and include enough category (2.79) PKU Muhammadiyah Gombong Hospitals have a strong enough brand equity. Keywords: brand equity, brand awareness, brand association, perceived quality dan brand loyalty.
MEASURING STUDENT INTEREST IN THE INDUSTRIAL REVOLUTION 4.0 THROUGH RASCH ANALYSIS Astuti, Diana; Mudjiran, Mudjiran; Alizamar, Alizamar
International Journal of Research in Counseling and Education Vol 4, No 1 (2020): International Journal of Research in Counseling and Education
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.99 KB) | DOI: 10.24036/00227za0002

Abstract

Interest in learning can help students in learning activities and get satisfying results. The phenomenon that occurs is the low student learning outcomes because of a lack of interest in learning possessed by students. This study measures student interest in the vocational high school (SMK) learning. This study involved 154 students. The instrument in the study was in the form of a learning interest questionnaire with a Likert model scale. Data were analyzed using the Rasch Model approach. The results showed that the learning interest of some students was in the medium category. In addition, there were 30 students who provided answers or showed outliers. As for the quality of the learning interest instrument used, it is good to be used to identify student interest in learning, we can see this from the reliability value of 0.97. The findings show that overall student interest in learning is in the medium category.
KEEFEKTIFAN KALIMAT DALAM TEKS EKSPOSISI SISWA KELAS VIII SMP NEGERI 1 PADANG PANJANG Astuti, Diana; Pramesti, Utami Dewi
Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 8 No 3 (2019)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.525 KB) | DOI: 10.24036/107462-019883

Abstract

ABSTRACT This article reveals effective sentences in the exposition text of class VIII students of SMP Negeri 1 Padang Panjang. The purpose of this study is three. First, describe the effectiveness of the sentence in the exposition text of class VIII students of SMP Negeri 1 Padang Panjang in terms of the accuracy of sentence structure. Second, describe the effectiveness of the sentence in the exposition text of class VIII students of SMP Negeri 1 Padang Panjang in terms of the accuracy of word choice. Third, describe the effectiveness of sentences in the exposition text of class VIII students of SMP Negeri 1 Padang Panjang in terms of spelling accuracy. This type of research is a qualitative descriptive method. The source of this research data is the task of students in writing exposition text class VIII Padang Panjang Middle School 1 which was registered in 2018/2019. The sample in this study was determined by proportional random sampling, which is 30 students' work. The results of the study are three. First, the effectiveness in terms of sentence structure is 344 effective sentences and 121 sentences are not effective. Second, the effectiveness of sentences in terms of word choices have 21 effective sentences and 444 sentences not effective. Third, the effectiveness of the sentence in terms of spelling found 253 effective sentences and 212 sentences were not effective. Based on the results of the study it was concluded that of the 465 sentences studied there were 81 effective sentences and 370 sentences not effective. Kata kunci:Kalimat Efektif, Teks Eksposisi                                                    
ANALISIS ELEMEN-ELEMEN BRAND EQUITY RUMAH SAKIT PKU MUHAMMADIYAH GOMBONG Rimiyati, Hasnah; Astuti, Diana
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 1, No 1 (2012): January
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v1i1.1146

Abstract

Increasing competition in hospital, which in the view of many private hospitals are well established in Gombong, PKU Muhammadiyah Gombong hospitals must have a strong brand equity to maintain or retain old customers and interesting new customers. Research is important conducted to determine and analyze ratings and views of customer on the hospital, other than research about brand equity in the hospital still rarely done.To know the views of consumers on brand awareness, brand association, perceived quality and brand loyalty PKU Muhammadiyah Gombong Hospitals. The study was quantitative descriptive design. The study was conducted on 25 February - 3 June 2011 in the region Gombong. Population are all community Gombong had ever feel the services PKU Muhammadiyah Gombong Hospital. Number of sample was 100 respondents. Sampling design used was purposive sampling. Analysis of data used descriptive statistics, Cochran's test, the average value, semantic differential scale and importance vs. performance comparisonPKU Muhammadiyah hospitals as a top of mind awareness Gombong society. Based on calculations by the Cochran test at the brand association, there are 9 associations are closely related. Based on the results of the analysis of perceived quality, there are seven attributes of a good scale range (3.40 to 4.20) and 3 attributes entered enough scale range (2.60 to 3.40). Analysis of brand loyalty found: Switcher buyers equal to 23%, category simply (3.01). Habitual buyers is equal to 55%, both categories (3.44). Satisfied buyer equal to 49%, both categories (3.46). Liking the brand equal 43%, both categories (3.51). Commited buyers by 33% and include enough category (2.79) PKU Muhammadiyah Gombong Hospitals have a strong enough brand equity. Keywords: brand equity, brand awareness, brand association, perceived quality dan brand loyalty.
Asal Usul Masyarakat di Tiyuh Karta Tulang Bawang Barat dalam Tuturan Tradisi Lisan Astuti, Diana; M, Syaiful; Susanto, Henry
PESAGI (Jurnal Pendidikan dan Penelitian Sejarah) Vol 7, No 2 (2019): PESAGI (Jurnal Pendidikan dan Penelitian Sejarah)
Publisher : FKIP UNIVERSITAS LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.778 KB)

Abstract

The problem formulation in this research is what is the origin of community in Karta Tulang Bawang Barat village in the utterances of oral tradition? The purpose of this research is to know the origin of community in Karta Tulang Bawang Barat village in the utterances of oral tradition. The method that used in this research is oral history method. The research used data accumulation technique interview and documentation. Data analysis technique used in this research is  qualitative data analysis. The result of this research shows that the origin of community in Karta Tulang Bawang Barat village in the utterances of oral tradition derived from two descent pathways: Buay Bulan and Banten.Rumusan masalah dalam penelitian ini adalah bagaimana asal usul masyarakat di Tiyuh Karta Tulang Bawang Barat dalam tuturan tradisi lisan? Tujuan dalam penelitian ini adalah untuk mengetahui asal usul masyarakat di Tiyuh  Karta Tulang Bawang Barat dalam tuturan tradisi lisan. Metode yang digunakan dalam penelitian ini adalah metode Sejarah Lisan. Penelitian ini menggunakan teknik pengumpulan data wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah teknik analisis data kualitatif. Hasil penelitian menunjukkan bahwa asal usul masyarakat di Tiyuh Karta Tulang Bawang Barat dalam tuturan tradisi lisan dari dua jalur keturunan yaitu keturunan Buay Bulan dan keturunan pendatang dari Banten.Kata kunci: keturunan, masyarakat, tradisi lisan