Articles
<![CDATA[PENGARUH DAYA TARIK IKLAN DAN PENDUKUNG SELEBRITI TERHADAP CITRA MEREK DAN NIAT BELI SHAMPOO PANTENE ]]>
<![CDATA[Citra Saraswati]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[Gusti Noorlitaria Achmad]]>
<![CDATA[ Procuratio : Jurnal Ilmiah Manajemen Vol 8 No 2 (2020): Procuratio : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Pelita Indonesia ]]>
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<![CDATA[The purpose of this research is to analyze and prove the effect of the attractiveness of advertisements and endorser celebrities on brand image and buying interest. The population used in this study were all consumers who used the "pantene" brand shampoo in Samarinda. The number of respondents in this study amounted to 150 respondents who could represent consumers who use the "pantene" shampoo in Samarinda. The study used a data analysis method using Smart PLS software version 2.0.m3. The results showed that there was a positive and insignificant influence between the attractiveness of advertisements on brand image. There was a positive and significant influence between celebrity endorsers on brand image on shampoo pantene in Samarinda. a positive and significant influence between endorser celebrities on purchase intentions, there is a positive and significant effect between brand image on purchase intentions on the pantene shampoo in Samarinda. Tujuan dalam penelitian ini adalah untuk menganalisis dan membuktikan pengaruh daya tarik iklan dan selebriti endorser terhadap citra merek dan minat beli. Populasi yang digunakan pada penelitian ini adalah semua konsumen yang menggunakan shampoo merek “pantene” di Samarinda. Jumlah responden dalam penelitian ini berjumlah 150 responden yang dapat mewakili konsumen yang menggunakan shampoo “pantene” di Samarinda. Penelitian menggunakan metode analisis data dengan menggunakan software Smart PLS versi 2.0.m3. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan tidak signifikan antara daya tarik iklan terhadap citra merek Terdapat pengaruh yang positif dan signifikan antara selebriti endorser terhadap citra merek pada shampoo pantene di Samarinda, terdapat pengaruh yang positif dan signifikan antara daya tarik iklan terhadap niat beli, terdapat pengaruh yang positif dan signifikan antara selebriti endorser terhadap niat beli, terdapat pengaruh yang positif dan signifikan antara citra merek terhadap niat beli pada shampoo pantene di Samarinda.]]>
<![CDATA[Pengaruh Electronic Word Of Mouth dan Experiential Marketing Terharap Purchase Intention Dengan Brand Equity Sebagai Variabel Intervening ]]>
<![CDATA[Lalu Rahman Hakim]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[Johanes Kuleh]]>
<![CDATA[ Jurnal Pemasaran Kompetitif Vol 4, No 3 (2021): Jurnal Pemasaran Kompetitif ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/jpkpk.v4i3.10471
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh antara electronic word of mouth dan experiential marketing terhadap purchase intention dengan brand equity sebagai variabel intervening (studi pada gerai kopi Starbucks Big Mall Samarinda). Penelitian kuantitatif ini yang mengukur pengaruh antar variabel denagn data dari kuesioner sebanyak 100 responden. Pengolahan data dilakukan dengan menggunakan program SmartPls 3.0.Hasil penelitian ini menunjukkan bahwa electronic word of mouth, experiential marketing dan brand equity masing-masing berpengaruh positif signifikan terhadap purchase intention. Hasil analisis juga menunjukkan bahwa Brand equity memediasi pengaruh tidak langsung antara electronic word of mouth dan experiential marketing terhadap purchase intention dengan sifat mediasi parsial. semakin baik electronic word of mouth dan semakin tinggi experiential marketing pelanggan gerai kopi Starbucks maka semakin tinggi brand equity yang akan meningkatkan keinginan konsumen untuk berkunjung dan melakukan pembelian makanan dan minuman di gerai kopi Starbucks Big Mall Samarinda.]]>
<![CDATA[Pengaruh Inovasi Pemasaran terhadap Kinerja Inovatif dan Kinerja Pemasaran pada Usaha Mikro Kecil dan Menengah (UMKM) Kota Bontang ]]>
<![CDATA[Ayu Dita Sari]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[Gusti Noorlitaria Achmad]]>
<![CDATA[ Jurnal Sinar Manajemen Vol. 8 No. 1: MARET 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Muhammadiyah Palu ]]>
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DOI: 10.56338/jsm.v8i1.1431
<![CDATA[Tujuan dalam penelitian ini adalah untuk menganalisis dan membuktikan pengaruh inovasi pemasaran terhadap kinerja inovasi dan kinerja pemasaran. Populasi yang digunakan pada penelitian ini adalah pelaku Usaha mikro kecil dan menengah (UMKM) Kota Bontang yang berfokus pada pengolahan hasil laut. Jumlah responden dalam penelitian ini berjumlah 72 responden pelaku UMKM yang ada di Kota Bontang. penelitian ini menggunakan metode analisis software SmartPLS versi 3.0. Hasil penelitian menunjukan bahwa terdapat pengaruh positif dan signifikan antara inovasi pemasaran terhadap kinerja inovatif, terdapat pengaruh positif dan signifikan antara inovasi pemasaran terhadap kinerja pemasaran serta terdapat pengaruh positif dan signifikan antara kinerja inovatif terhadap kinerja pemasaran.]]>
<![CDATA[Investigasi Faktor Yang Mempengaruhi Behavioral Intention Pada Pengguna Grab Bike ]]>
<![CDATA[Sulaiman Sulaiman]]>;
<![CDATA[Zainal Abidin]]>;
<![CDATA[Suharno Suharno]]>
<![CDATA[ Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 3 No 2 (2019) ]]>
Publisher : <![CDATA[Asosiasi Peneliti Manajemen Adat Indonesia ]]>
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DOI: 10.26805/jmkli.v3i2.68
<![CDATA[Tujuan penelitian ini mengetahui pengaruh behavioral intention (BI) terhadap transportasi online grab bike dengan menggunakan variabel trust, perceived ease of use (PEOU), perceived risk (PR) dan perceived usefulness (PU). Sebanyak 161 orang menjadi responden dalam penelitian ini dengan cara mengisi kuesioner. Data yang diperoleh kemudian dianalisis menggunakan alat analisis Structural Equation Modeling (SEM) dengan menggunakan software analysis of moment structure (AMOS). Setelah dilakukan penelitian diperoleh hasil bahwa PR berpengaruh signifikan terhadap trust, PEOU berpengaruh signifikan terhadap trust, PU berpengaruh signifikan terhadap trust. Begitu pula pengaruh PR signifikan terhadap behavioral intention, PEOU, PU signifikan terhadap behavioral intention, serta trust signifikan terhadap behavioral intention.]]>
<![CDATA[Pengaruh harga kualitas produk dan distribusi terhadap keputusan pembelian ]]>
<![CDATA[Heru Sucianto Tjia]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[M. Amin Kadafi]]>
<![CDATA[ KINERJA Vol 14, No 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.29264/jkin.v14i2.2484
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui pengaruh harga, kualitas produk, dan distribusi berpengaruh secara signifikan terhadap keputusan pembelian di PT Duta Kreasi Tehnik Samarinda. Adapun alat yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil dari penelitian ini menunjukan bahwa pengaruh harga, kualitas produk dan distribusi berpengaruh secara parsial terhadap keputusan pembelian, dimana dalam uji T (parsial) mendapatkan hasil thitung > ttabel]]>
<![CDATA[THE EFFECT OF CUSTOMER TRUST AND COMPANY IMAGE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN INDONESIA CLASSIFICATION BUREAU IN SAMARINDA ]]>
<![CDATA[Syariful Mahsyar]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[Zainal Abidin]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v4i03.1282
<![CDATA[This study aims to determine the effect of customer trust and company image on customer satisfaction and customer loyalty at the Indonesian Classification Bureau. The population in this study were customers of PT BKI with a total of 95 respondents. The method of data collection is done by giving a list of questions or questionnaires to respondents who are customers at PT BKI, where the questionnaire is distributed to these customers. This study uses a data analysis tool that is partial Least Square (PLS), then this study uses the analysis method of structural equation models or Path Analysis to determine the causal relationship between latent variables contained in structural equations. The tool used in data processing using the Smart PLS program. The results of this study indicate that 1) customer trust has a significant effect on customer satisfaction, 2) company image has a significant effect on customer satisfaction, 3) customer trust has a significant effect on customer loyalty, 4) company image has a significant effect on customer loyalty, 5) customer satisfaction has an significant effect to customer loyalty. Keywords: Customer Trust, Company Image, Customer Satisfaction, Customer Loyalty]]>
<![CDATA[THE EFFECT OF SERVICE QUALITY AND CUSTOMER TRUST ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY PT SURYA RAFI BERSAUDARA ]]>
<![CDATA[Untung Surapati]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[Zainal Abidin]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v4i03.1283
<![CDATA[This study aims to determine the effect of service quality and customer trust on customer satisfaction and customer loyalty of PT Surya Rafi Bersaudara. The population in this study were customers of PT Surya Rafi Bersaudara with a total of 75 respondents. The method of data collection is done by giving a list of questions or questionnaires to respondents who are customers at PT BKI , where the questionnaire is distributed to these customers. This study uses a data analysis tool that is partial Least Square (PLS), then this study uses the analysis method of structural equation models or Path Analysis to determine the causal relationship between latent variables contained in structural equations. The tool used in data processing using the Smart PLS program. The results of this study indicate that 1) service quality has a significant effect on customer satisfaction, 2) customer trust has a significant effect on customer satisfaction, 3) service quality has a significant effect on customer loyalty, 4) customer trust has no significant effect on customer loyalty, 5) customer satisfaction has a significant effect on customer loyalty. Keywords: Service Quality, Customer Trust, Customer Satisfaction, Customer Loyalty]]>
<![CDATA[Dampak bauran penjual terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel moderasi ]]>
<![CDATA[Nur Asmaliah]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[Kuleh Kuleh]]>
<![CDATA[ Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 1 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ]]>
Publisher : <![CDATA[Departement Of Accounting, Indonesian Cooperative Institute, Indonesia ]]>
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DOI: 10.32670/fairvalue.v5i1.2263
<![CDATA[This study aims to measure and analyze the effect of managerial ownership, institutional ownership, profitability, leverage and audit quality. This study uses a quantitative approach. In this study, sampling was carried out using a purposive sampling technique. The type of data used in this study is secondary data, namely data obtained indirectly through intermediary media. The secondary data used in this study is in the form of annual financial reports or annual reports of manufacturing companies listed on the IDX for the 2018-2020 period. The sample criteria set by the author are 223 companies with a number of years of observation for 3 years, then outliers are carried out so as to produce a research sample of 180 companies. The results of this study are managerial ownership and audit quality have no effect on earnings management, institutional ownership and profitability have a positive effect on earnings management, while leverage has a negative effect on earnings management..]]>
<![CDATA[Can The Customer Value Proposition Form Customer Loyalty? ]]>
<![CDATA[Zainal Abidin]]>;
<![CDATA[Tetra Hidayati]]>;
<![CDATA[Suharno Suharno]]>
<![CDATA[ Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 6 No 1 (2022) ]]>
Publisher : <![CDATA[Asosiasi Peneliti Manajemen Adat Indonesia ]]>
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DOI: 10.26805/jmkli.v6i1.158
<![CDATA[The aim of this study was to analyze and study the effect of customer proposition value on customer loyalty for heavy equipment products in Kalimantan with customer satisfaction as a mediating variable and customer profile as a moderating variable. This type of research is explanatory research using a questionnaire as a data collection tool. The population of this research is heavy equipment user companies in Kalimantan, with a sample size of 100 companies. Data were analyzed using structural equation modeling. The research findings reveal that the customer proposition value has a significant effect on customer loyalty and customer satisfaction is meaningful as a mediating variable, meaning that the increase in customer perception of the customer value proposition is unidirectional and significant towards increasing company customer loyalty using heavy equipment products. Customer profile has a positive meaning to strengthen customer value proposition towards customer loyalty. The practical implication of this study is to provide an understanding that the customer value proposition that matches customer expectations is one of the important concepts to increase customer loyalty and customer profile to strengthen relationships.]]>
<![CDATA[Pengaruh Kualitas Layanan dan Harga terhadap Loyalitas Pelanggan Rumah Makan Prambanan di Samarinda ]]>
<![CDATA[Wasti Amat]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[Sri Wahyuni]]>
<![CDATA[ Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 2 (2018): Juni ]]>
Publisher : <![CDATA[Fakultas Ekonomi Dan Bisnis Universitas Mulawarman ]]>
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DOI: 10.29264/jimm.v3i2.1260
<![CDATA[This study, entitled The Effect of Service Quality and Price on Customer Loyalty Eating Prambanan In Samarinda.This aim of the research is to determine the influence of Quality of Service and Price on Customer Loyalty Eating Prambanan in Samarinda. Research was conducted on Eating Prambanan.The sampling technique in this research was Purpositive Sample is where this technique requires the researchers to apply some members of the sample requirements and only those who qualify are allowed chosen in the sample with a sample size of 50 respondents. The data in this study uses primary data is interview and questionnaire. Hypothesis test used in this study is Multiple Linear Regression using SPSS version 20. The results showed that: 1) Effect of Service Quality variable proved significant effect on Customer Loyalty, 2) variable declared price has a significant impact on the Customer Loyalty. ]]>
