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All Journal Abiwara : Jurnal Vokasi Administrasi Bisnis
Nurlina Nurlina
Program Studi Administrasi Bisnis, Politeknik LP3I Jakarta, Jakarta, Indonesia
Social Sciences

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Pemanfaatan Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Raysa Fashion Yoeliastuti Yoeliastuti; Nurlina Nurlina
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.2325

Abstract

The research aims to determine the extent to which the use of Instagram media in attracting consumer buying interest in Raysa Fashion. This type of research uses quantitative data by measuring numbers. The analysis technique used is descriptive by testing simple linear regression analysis. The data collection method was carried out by interviewing techniques and distributing questionnaires to customers who took part in Instragram Raysa Fashion with a sample of 50 customers who filled out a questionnaire. The test results show that the tested data is declared valid and reliable. Utilization of Instagram media also shows a positive and significant influence on purchase intention
Co-Authors Yoeliastuti Yoeliastuti