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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Damanhur Damanhur
Faculty of Economic and Business Universitas Malikussaleh
Humanities Energy Social Sciences Other

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EMPOWERING MSMES THROUGH THE USE OF DIGITAL MARKETING IN IMPROVING HALAL PRODUCTS AND TOURISM IN THE CITY OF LHOKSEUMAWE Damanhur Damanhur; Ichsan Ichsan; Ahmad Fauzul Hakim Hasibuan; Syarifah Ridani Alifah; Dina Nurmalita Sari
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 1 No. 1: November 2021
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.153 KB) | DOI: 10.54443/irpitage.v1i1.61

Abstract

Souvenir business is a business that has been running in Lhokseumawe City from several decades back, tourist interest in merchandise and souvenirs when visiting Aceh province, especially Lhokseumawe city is a special attraction when shopping. This city is a vital route of distribution and trade in Aceh. But this has not been supported using technology in the development of digital marketing management. The solution to partner problems is by fostering business management, developing human resources, conducting coaching regarding the promotion of partner products, motivating employees and mastering technology. The outputs in this service for the year are: 1. Draft Scientific Publications in the Journal of Community Service Darma Bakti Teuku Umar 2. Serambi Indonesia Mass Media Articles 3. Increasing Partner Capabilities by Optimizing Digital Marketing.
Co-Authors Ahmad Fauzul Hakim Hasibuan Dina Nurmalita Sari I Gusti Bagus Wiksuana Syarifah Ridani Alifah