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Pesan Kreatif Iklan Televisi Dalam Bulan Ramadan: Analisis Semiotika Iklan Bahagianya adalah Bahagiaku Andrianto, Novan
Jurnal Studi Komunikasi Vol 2, No 1 (2018)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.242 KB) | DOI: 10.25139/jsk.v2i1.336

Abstract

The commercial advertising is one the most famous and the most discussed promotion tool because of its scope. One of the products using Television Commercial, as the promotion tool in Ramadan, is Ramayana Department Store. Before and During the Ramadan, most Moslems have their activities in Ramadan with themselves, their society, their colleagues and their beloved families. In Ramayana Ramadan Commercial "Their Happiness is My Happiness" ("Bahagianya Adalah Bahagiaku"), aired in the television, aimed: (1) to know the family relation to the meaning of Ramayana Ramadan Commercial "Their Happiness is My Happiness" ("Bahagianya Adalah Bahagiaku") for Indonesian Moslems' habit during Ramadan. (2) To discover the creative message in Ramayana Ramadan Commercial "Their Happiness is My Happiness". For this commercial analysis, the writer applied Content Analysis Approach and Communication Semiotics approach. Based on the analysis in each part of the commercial, the writer found the process of the delivered message by Ramayana Ramadan Commercial. The message is related to the unstoppable habits of Indonesian Moslem, from the past until now, about the roles of Moslems for having fast at the holy month of Ramadan.
PEMBUATAN FILM DOKUMENTER WEDANG RONDE JAGO SALATIGA Matahari, Aneshar Nadira Diona; Karsam, Karsam; Andrianto, Novan
Jurnal Art Nouveau Vol 8, No 1 (2019)
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wedang ronde merupakan salah satu minuman khas yang memiliki manfaat yaitu mampu menghangatkan badan. Hal ini di latar belakangi oleh keinginan penulis agar warisan kuliner nusantara dapat lebih dikenal oleh masyarakat luas. Salah satu Ronde yang terkenal di Salatiga adalah Wedang Ronde Jago. Telah berdiri selama hampir 1 abad lamanya, tepatnya telah berdiri sejak tahun 1964. Wedang ronde adalah minuman khas warisan budaya yang dari sekian banyaknya masyarakat belum mengenal wedang ronde khususnya Wedang Ronde Jago. Untuk itu, penelitian ini dilakukan dengan tujuan mengenalkan Wedang Ronde Jago melalui film dokumenter yang menceritakan tentang proses pembuatan wedang ronde dari pengolahan bahan baku sampai menjadi wedang ronde siap saji. Metode yang digunakan dalam penciptaan film ini adalah metode kualitatif dengan menggunakan teknik pengumpulan data berupa wawancara, observasi, studi literatur, studi eksisting, pencarian internet. Hasil dari Tugas Akhir ini berupa karya film dokumenter dengan durasi di bawah 60 menit. Dengan dibuatnya film dokumenter ini, diharapkan dapat menambah wawasan masyarakat mengenai minuman Wedang Ronde Jago, Salatiga.
Brand image among the purchase decision determinants Andrianto, Novan; Fianto, Achmad Yanu Alif
Jurnal Studi Komunikasi Vol 4 No 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2546

Abstract

The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.
Pesan Kreatif Iklan Televisi Dalam Bulan Ramadan: Analisis Semiotika Iklan Bahagianya adalah Bahagiaku Andrianto, Novan
Jurnal Studi Komunikasi Vol. 2 No. 1 (2018)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v2i1.336

Abstract

The commercial advertising is one the most famous and the most discussed promotion tool because of its scope. One of the products using Television Commercial, as the promotion tool in Ramadan, is Ramayana Department Store. Before and During the Ramadan, most Moslems have their activities in Ramadan with themselves, their society, their colleagues and their beloved families. In Ramayana Ramadan Commercial "Their Happiness is My Happiness" ("Bahagianya Adalah Bahagiaku"), aired in the television, aimed: (1) to know the family relation to the meaning of Ramayana Ramadan Commercial "Their Happiness is My Happiness" ("Bahagianya Adalah Bahagiaku") for Indonesian Moslems' habit during Ramadan. (2) To discover the creative message in Ramayana Ramadan Commercial "Their Happiness is My Happiness". For this commercial analysis, the writer applied Content Analysis Approach and Communication Semiotics approach. Based on the analysis in each part of the commercial, the writer found the process of the delivered message by Ramayana Ramadan Commercial. The message is related to the unstoppable habits of Indonesian Moslem, from the past until now, about the roles of Moslems for having fast at the holy month of Ramadan.
Brand image among the purchase decision determinants Andrianto, Novan; Fianto, Achmad Yanu Alif
Jurnal Studi Komunikasi Vol. 4 No. 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2546

Abstract

The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.
A CONCEPTUAL FRAMEWORK FOR DESTINATION BRANDING IN JAWA TIMUR, INDONESIA Andrianto, Novan; Riyanto, Darwin Yuwono; Riqqoh, Abdullah Khoir; Fianto, Achmad Yanu Alif
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol24.no2.a2061

Abstract

This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near findings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its definition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.
A CONCEPTUAL FRAMEWORK FOR DESTINATION BRANDING IN JAWA TIMUR, INDONESIA Novan Andrianto; Darwin Yuwono Riyanto; Abdullah Khoir Riqqoh; Achmad Yanu Alif Fianto
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.832 KB) | DOI: 10.36456/majeko.vol24.no2.a2061

Abstract

This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near findings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its definition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.
PENGARUH CITY IMAGE DAN CITY BRANDING TERHADAP VISIT INTENTIOM DI WISATA BAHARI PROVINSI JAWA TIMUR Darwin Yuwono Riyanto; Novan Andrianto; Abdullah Khoir Riqqoh
Jurnal Sosial Humaniora Vol. 11 No. 2 (2020): OKTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v11i2.2130

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengkaji pengaruh city image dan city branding terhadap visit intention di wisata bahari Provinsi Jawa Timur. Populasi yang ditentukan dalam penelitian ini yaitu seluruh wisatawan baik yang belum maupun sudah pernah berkunjung di wisata bahari Provinsi Jawa Timur, sehingga diperoleh sampel yakni sebagian wisatawan baik yang belum maupun sudah pernah berkunjung di wisata bahari Provinsi Jawa Timur. Jumlah sampel dalam penelitian ini sebanyak 210 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling melalui penyebaran angket kepada responden. Teknik analisis data yang digunakan adalah analisis regresi bergandam. Hasil penelitian memberikan temuan bahwa city image dan city branding baik secara parsial maupun simultan memiliki pengaruh signifikan dan positif terhadap visit intention.
Analisis Isi Gangguan Stress Pasca Trauma dalam Film 27 Steps of May Novan Andrianto; Achmad Yanu Alif Fianto
Communicator Sphere Vol. 1 No. 1 (2021): June 2021
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.598 KB) | DOI: 10.55397/cps.v1i1.2

Abstract

Film bisa juga disebut alat komunikasi dimana film mempunyai kekuatan untuk menjangkau segmen sosial yang membuat para pencipta karya film memiliki potensi untuk mempengaruhi khalayaknya. Didalam analisis penulis selaku pengkaji mengambil Film 27 Steps Of May sebagai bahan kajian dengan studi kasus gangguan kesetahan mental yakni Gangguan stres pascatrauma yang ada di dalam film tersebut. Peneliti menggunakan metode kualitatif dalam bentuk deskriptif. Penulis memilih penelitian ini berdasarkan maraknya fenomena masyarakat yang mengalami depresi hingga berbagai jenis gangguan kesehatan mental. Dalam Film 27 Steps Of May ini menceritakan bagaimana seorang remaja dengan latar belakang trauma akibat pemerkosaan mampu keluar dari Post- Traumatic Stress Disorder. Penulis ingin mengetahui lebih dalam mengenai korban dengan latar belakang Gangguan stres pascatrauma, gambaran fisik korban dari kasus pemerkosaan, agar pembaca lebih peka terhadap perilaku orang terdekat di lingkungan sekitar yang dirasa mengalami hal tersebut sehingga mengerti bagaimana cara mengatasinya. Hasil penelitian ini menunjukan bagaimana gambaran seseorang dalam cara Coping Stress dirinya terhadap Gangguan stres pascatrauma.
Strategi Komunikasi Pengembangan Wisata Jodipan dan Kampung Topeng Kota Malang Achmad Yanu Alif Fianto; Novan Andrianto
Communicator Sphere Vol. 1 No. 2 (2021): December 2021
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.081 KB) | DOI: 10.55397/cps.v1i2.7

Abstract

Tujuan penelitian ini dilakukan sebagai usaha untuk dapat mengidentifikasi keunggulan-keunggulan wisata di Kampung Wisata Jodipan dan Kampung Topeng Kota Malang. Identifikasi keunggulan tersebut kemudian dapat dijadikan dasar dalam merumuskan strategi komunikasi pengembangan rencana strategis dari Kampung Wisata Jodipan dan Kampung Topeng Kota Malang. Strategi tersebut dirumuskan dengan berbasis pada sektor unggulan lokal dan keunikan yang dimiliki dalam lingkungan sosial masyarakat. Penelitian ini memanfaatkan pendekatan partisipatif dan menggunakan teknik analisis data kualitatif. Dalam kegiatan perumusan strategi komunikasi pengembangan Kampung Wisata Jodipan dan Kampung Topeng Kota Malang digunakan analisis situasi serta analisis deskriptif. Hasil analisis dalam penelitian ini dapat mengungkapkan berbagai potensi yang dimiliki oleh Kampung Jodipan dan Kampung Topeng Kota Malang baik potensi pariwisata secara eksternal ataupun internal yang bisa dikembangkan lebih lanjut. Strategi yang dapat diterapkan ditekankan pada pengembangan tema Kampung Wisata yang berperspektif seni budaya yang unik dengan ciri khas yang kuat serta berbasis pada kekuatan sosial masyarakat.