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All Journal JBMR: Journal of Business and Management Review JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP FAIR : Financial and Accounting Indonesian Research
Satria Lintang Rachmadana
Universitas Pendidikan Muhammadiyah Sorong
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Digital Marketing Model Uses Social Media to Get Out Of The Economic Crisis Caused By Covid 19 Saiful Aminudin Al Kusuma Putra; Beni Sucipto; Satria Lintang Rachmadana
Journal of Economics Education and Entrepreneurship Vol 3, No 1 (2022): JEE, April 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i1.5032

Abstract

The phenomenon of covid-19 has not been completed because the virus continues to mutate from the alpha, delta, gamma to Omicron variants, this variant is more virulent and quickly spreads than the previous variant. The impact is still being felt today. This study aims to investigate how SMEs can deal with crises and the strategies they have used to maintain their business, to prepare SMEs for future crises. The population in this study are SMEs who are members of the Institute for Modern Creative Industries (LIKM). The sampling technique used purposive sampling technique with 6 sources. This research is a type of qualitative research with a case study approach. The type of case study used is a collective or multiple case study. This study uses primary data. Data collection techniques used in this study were interviews and observation. The data analysis technique used is the spiral model technique. The results of this study, so that SMEs can survive the strategy used is to increase advertising and promotion through social media. Marketing using social media clearly has a very high effectiveness and contributes to sales volume. The marketing model found shows that the higher the understanding of business actors on the potential of digital marketing using social media, the more precise they will be in choosing a marketing model using social media
Youth Entrepreneurial Spirit In Family Business Satria Lintang Rachmadana Lintang Rachmadana
Journal of Business and Management Review Vol. 2 No. 11 (2021): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr211.2672021

Abstract

As youths who came into business family inheritance, living in an industrial center, naturally, they are indispensable to continue the family business. In conjunction with that, the sustainability of the industrial center also depends on their willingness to be an entrepreneur or not. The methodological approach taken in this study is a qualitative method. The data for this study was collected using semi-structured in-depth interviews. To begin the process, data is collected through editing and classification, then analyzed and interpreted. The research subject in this study is youth whose own family business at the Sanan Tempe industrial center. The data analysis in this study is using Phenomenological Analysis. The data analysis process is divided into 4 stages starting from data managing, reading, describing, presenting. This research found that the entrepreneurial spirit of the youth in the Sanan Tempe industrial center has been formed since an early age. It came naturally from the experience and opportunity to be part of the family business which shaped their psychology and behavior. Another finding on this research is that a high level of education does not necessarily become a barrier for them to run their family business, choosing a profession as entrepreneurs like what their parents did.r them to run their family business, choosing a profession as entrepreneurs like what their parents did.
Pengaruh Rasio Likuiditas terhadap Kelancaran Finansial dalam Menunjang Kinerja Usaha Pada PT. PLN (Persero ) UP3 Sorong Papua Barat Musriani Musriani; Satria Lintang Rachmadana; Munzir Munzir
Financial and Accounting Indonesian Research Vol 2 No 2 (2022): Financial and Accounting Indonesian Research
Publisher : Universitas Pendidikan Muhammadiyah Sorong

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Abstract

Laporan keuangan merupakan gambaran kinerja suatu perusahaan. Manajemen diberikan fleksibilitas dalam memilih metode akuntansi yang digunakan. Tujuan penelitian ini untuk menganalisis pengaruh rasio likuiditas terhadap kelancaran finansial PT. PLN (Persero) UP3 Sorong. Penelitian ini menggunakan subjek laporan keuangan berupa neraca dalam bentuk laporan keuangan PT. PLN UP3 Sorong periode 2017-2021. Jenis penelitian yang digunakan adalah penelitian kuantitatif . data yang digunakan data sekunder, metode pengumpulan datan yang digunakan adalah studi kepustakaan, studi lapangan , wawancara dan dokumentasi. Hasil penelitian menunjukan bahwa : 1. Hal menunjukkan variable current ratio berpengaruh positif dan signifikan terhadap kelancaran fianasial. 2. Hal menunjukan quick ratio tidak berpengaruh terhadap kelancaran finansial. Hal ini menunjukkan jika likuiditas meningkat maka kinerja perusahaan akan meningkat pula begitu pun sebaliknya
Dampak Artificial Intelligence Terhadap Perekonomian Satria Lintang Rachmadana; Saiful Aminudin Alkusuma Putra; Yusron Difinubun
Financial and Accounting Indonesian Research Vol 2 No 2 (2022): Financial and Accounting Indonesian Research
Publisher : Universitas Pendidikan Muhammadiyah Sorong

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Abstract

Penelitian ini bertujuan untuk untuk mengatasi kesenjangan pengetahuan dan mendapatkan pemahaman yang lebih baik tentang implikasi ekonomi dan sosial dari Artificial Intelligence. Metode penelitian yang diterapkan pada penelitian ini adalah systematic literature review yang menggunakan 225 artikel ilmiah bersumber dari databse scopus. Review artikel menggunakan aplikasi Vosviewer. Hasil penelitian mengungkapkan Artificial Intelligence merupakan sistem perangkat lunak yang dirancang oleh manusia yang, untuk menafsirkan data yang dikumpulkan dan memutuskan tindakan terbaik yang harus diambil untuk mencapai tujuan. tiga hal yang mempengaruhi perusahaan dalam memanfaatkan Artificial Intelligence, Pertama, teknologi baru mengarah pada penggantian langsung pekerjaan. Kedua peningkatan ketrampilan pekerja dalam mengoprasikan Artificial Intelligence. Ketiga adalah efek produktivitas. Keterbatasan penelitian ini adalah artikel yang digunakan hanya bersumber dari database scopus sehingga temuan penelitian tidak dapat menggambarkan secara komprehensif tentang isu Artificial Intelligence dalam perekonomian di dunia. Penelitian berikutnya perlu menggunakan artikel ilmiah yang bersumber dari database internasional bereputasi lainnya, seperti Web of Science dan Dimensionds Scholars.
Co-Authors Beni Sucipto Munzir Munzir Musriani Musriani Saiful Aminudin Al Kusuma Putra Saiful Aminudin Alkusuma Putra Yusron Difinubun