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Joachim N. K. Dumais, Joachim N. K.
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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PENGARUH STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA PRODUK SHARE TEA DI MANADO TOWN SQUARE 3 KOTA MANADO Sumaila, Dhea Octaviani; Dumais, Joachim N. K.; Tangkere, Ellen G.
AGRI-SOSIOEKONOMI Vol 14, No 2 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.14.2.2018.20325

Abstract

This study aims to determine the effect of marketing strategy on purchasing decisions on Share Tea products in Mantos 3 City Manado. This research is carried out for 3 months from February 2018 until April 2018. Data is done by using primary data and secondary data. Primary data was obtained by interview based on list of questionneire. Sampling method is Accidental Sampling. The total number of samples taken in this research is 60 people. The sampling process is conducted for 3 days conducted on Tuesdays, Wednesdays and Saturday by taking 20 sample per day. The results showed that product measured by number of varieties, quality and brand influence the buying decision. Place measured based on the location of the strategic place and the arrangement of interior decoration also affect the purchasy decision. The promotion measured based on the promotion given to the consumer influences the buying decision. While, the variable price measured by price, price of purchasing power, and price of quality product do not influence the repurchase decision.*lrr*.
ANALISIS PEMASARAN JAGUNG DI DESA DIMEMBE KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA Wowiling, Cendy Claudia; Pangemanan, Lyndon R. J.; Dumais, Joachim N. K.
AGRI-SOSIOEKONOMI Vol 14, No 3 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.14.3.2018.22326

Abstract

The purpose of this research is to analyze the marketing of corn in each marketing channel in the village of Dimembe, Dimembe Subdistrict, North Minahasa Regency. The data used in this study are primary and secondary data. Primary data was obtained from interviews with 15 farmers while secondary data from the Village Office, North Minahasa Statistics Agency and the North Sulawesi Provincial Statistics Agency. The sampling method used the snowball sampling method. Data analysis methods are analysis of Marketing Channel, Marketing Agency, Marketing Margin and Marketing Costs. The results showed that there were three types of marketing channels, namely the first marketing channel: Farmers to Consumers; second marketing channel 2 from Farmers toRetailers then to Consumers; and the third marketing channel from Farmers to Collector Traders then arrived at the Consumer. Marketing margin on marketing channel I is Rp 213.33 / kg, on marketing channel II is Rp 1,500.00 / kg, and on marketing channel III is Rp 2,500.00 / kg. The highest share received by farmers is in the marketing channel I at 93.90%. While the lowest share received by farmers is in marketing channel III, which is equal to 58.33%. Thus it can be concluded that the longer the marketing channel, the greater the marketing margin and vice versa. And also the shorter the marketing channel the greater the share received by the farmer and vice versa. *lrr + eprm *
PERANAN WANITA PEDAGANG SAYURAN TERHADAP PENDAPATAN KELUARGA DI PASAR PINASUNGKULAN KAROMBASAN MANADO Rakomole, Dewanti .,; Baroleh, Jenny .,; Dumais, Joachim N. K.
AGRI-SOSIOEKONOMI Vol 12, No 1 (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.12.1.2016.11405

Abstract

This study aims to determine the contribution of women vegetable vendors in supporting the family income. This study was carried from July to October 2015 in Pinasungkulan Market Karombasan Manado. Retrieval of data in the form of primary data and secondary data. The primary data obtained through interviews of 10 women vegetable vendors and secondary data obtained from relevant agencies, namely the Department of Market. Data presented in tables and descriptive analysis and to determine the contribution of revenue derived from the percentage of women between revenue wives to the family income. The results showed that women vegetable vendors in the market Pinasungkulan Karombasan have completed elementary school; hovewer most of them do not go on to further education. Woman vegetable merchant who became the object of research is a married woman and still a single. Husband incomes so low that cannot provide for the family to encourage his wife to work together, otherwise it because he wanted to utilize the time available. Women vegetable vendors have to pursue this work between 10 years to 35 years. Working hours of women vegetable vendors are between 8 to 19 hours per day with an average of 13 hours working hours per day. The activities carried out, namely the purchase of vegetables, vegetable cleaning, until the sale of vegetables. Types of vegetables studied were mustard greens (caisin), Chinese cabbage, kale and spinach which is a type of green leafy vegetables commercially. The biggest volume of purchasing / procurement for highland vegetables is mustard greens (caisin) which is an average of 150 bunches per day, and for the type of lowland vegetables are kale that is an average of 160 bunches per day. The average of their husband income was IDR 1.4875 million per month and the average income of wife IDR 2.014 million per month. Wives revenue was greater than husbands’ revenue, where the average contribution of wives was 50.01%, which means the wives have played an important role in supporting the family incomes.
PEMASARAN BUAH STROBERI DARI KELURAHAN RURUKAN DAN RURUKAN SATU KECAMATAN TOMOHON TIMUR, KOTA TOMOHON Kodobik, Trisari B. Dj.; Loho, Agnes E.; Dumais, Joachim N. K.
AGRI-SOSIOEKONOMI Vol 13, No 2A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.13.2A.2017.16967

Abstract

This study aims to find out the marketing channels of strawberries ranging from farmers in the Village Rurukan and Rurukan one to the supermarket. The research was conducted in Kelurahan Rurukan and Rurukan Satu East Tomohon Subdistrict Tomohon City for three months from May 2016 until July 2016. The data obtained are primary and secondary data. Primary data is data sourced from direct interviews with related parties, among others strawberry farmers who became the subject of research. Secondary data is data obtained by the researcher who sourced from documents from related agencies, such as: Rurukan urban village office and Rurukan Satu East Tomohon subdistrict Tomohon City, internet and library sources or literature book data is analyzed by using marketing margin, farmer's share and profit margin. Based on the results of marketing channel research as much as two channels of marketing channel I ranging from farmers to final consumers, marketing channels II farmers to the Supermarket divided into two places namely Cool Tomohon and Freshmart Bahu. The result of marketing Margin of strawberry fruit on channel I is Rp. 0 (0%). For marketing margin value II is Rp. 6500 (30, 23%) (Cool) and Rp. 13,000 (46, 42%) (Freshmart). This shows that the largest margin of marketing value occurs in the marketing channel II in the supermarket Freshmart. The largest profit margin in the strawberry fruit sequence that occurs in marketing channel I between farmers to consumers with profit margin of Rp. 13,250 (98.14%).*jnkd*
PENGARUH KOMPONEN CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN PRODUK MINUMAN SHARE TEA DI KOTA MANADO Ransulangi, Gabriella Susana Tineke; Waney, Nordy F. L.; Dumais, Joachim N. K.
AGRI-SOSIOEKONOMI Vol 13, No 2 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.13.2.2017.16380

Abstract

This study aims to determine the influence of brand image on consumer loyalty Share Tea drink in the city of Manado. In its development, bubble tea drinks into today's drinks with a variety of flavor variants that can attract consumers in all ages. Reach back the market that has declined, and to maintain the market it has gained is a challenge that Share Tea companies must face in creating consumer loyalty. This study uses data obtained from questionnaires, observations and direct interviews with the manager of Tea Share in Manado City. The analysis technique used is multiple regressions. From this research can be concluded that Components of brand image consisting of coorporate image, user image, and product image has a influence on Consumer Loyalty. The components of the brand image together have a positive influence on consumer loyalty. The coorporate image and user image individually does not significantly affect consumer loyalty, while product image individually has a significant effect on consumer loyalty.
ANALISIS KEUNTUNGAN MEBEL KAYU KELAPA DI BLPT KAATEN KOTA TOMOHON PROVINSI SULAWESI UTARA Pelealu, Fanty Falty; Dumais, Joachim N. K.; Maweikere, Audrey J. M.
AGRI-SOSIOEKONOMI Vol 14, No 3 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.14.3.2018.21538

Abstract

This study aims to determine the advantages of coconut wood furniture business at the BLPT Kaaten in Tomohon, North Sulawesi Province. This research was conducted for 3 months from February to April 2018. The data carried out in this study were primary data and secondary data. Primary data were obtained from interviews while secondary data were from the Kaaten BLPT in Tomohon City, North Sulawesi province. The results of the study showed that coconut wood furniture products at the Kaaten BLPT were unique in terms of the design and quality of the products produced. Products are designed according to the wishes of consumers and the quality of wood raw materials is processed to produce good quality wood. Total revenue of Rp. 86,900,000, - minus the total costs incurred in the amount of Rp. 43. 612,599, - the profit obtained from coconut wood furniture for the period of January - March 2018 is Rp. 37,287,401, -. The R / C value of this coconut wood furniture is 1.9, the coconut wood furniture business in the BLPT Kaaten is profitable.*jnkd*.
STRATEGI PENGEMBANGAN AGROINDUSTRI GULA AREN DI DESA TONDEI 1 Wongkar, Novita .,; Dumais, Joachim N. K.; Katiandagho, Theodora M.
AGRI-SOSIOEKONOMI Vol 13, No 3A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.13.3A.2017.18187

Abstract

The purpose of this research is to identify the right development strategy in Tondei Village 1, Sub-district of West Motoling, South Minahasa Regency. The research was conducted in September until November 2017, using primary and secondary data with 10 respondents. Data primary collection through interviews using questionnaires. Secondary data collected from the office of Tondei 1 Village. Research data in the analysis using SWOT analysis. The result of the research shows that the result of internal strategic factor analysis shows that the total score of internal analysis result is 3.16 indicating that it is in a "moderate" position in harnessing the strength to face the weakness faced in the development of sugar palm agroindustry in Tondei Village 1. Result of external strategic factor analysis through opportunity and threatened to get a total score of its external analysis is 3.26 which indicates that the development of sugar palm agro-industry is in a strong external position in exploiting the opportunity to overcome the threats faced.*jnkd*
Co-Authors Agnes E. Loho Dewanti ., Rakomole, Dewanti ., Ellen G. Tangkere Jenny ., Baroleh, Jenny ., Kodobik, Trisari B. Dj. Maweikere, Audrey J. M. Pangemanan, Lyndon R. J. Pelealu, Fanty Falty Ransulangi, Gabriella Susana Tineke Sumaila, Dhea Octaviani Theodora M. Katiandagho Waney, Nordy F. L. Wongkar, Novita ., Wowiling, Cendy Claudia