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All Journal Almana : Jurnal Manajemen dan Bisnis Proceeding of International Conference on Multidisciplinary Research Smart Dedication: Jurnal Pengabdian Masyarakat
Yusnidar
Universitas Bumi Persada
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Nursing Public Health Social Sciences

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Analysis of the Use of Halal Labels, Celebrity Endorsers, and Product Knowledge and their Effects on Cosmetic Product Purchase Decisions Yusnidar Yusnidar
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1943

Abstract

Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social media. This study aims to analyze the effect of halal labels on purchasing decisions for cosmetic products, analyze how much influence celebrity endorsers have on purchasing decisions for cosmetic products, analyze how much influence product knowledge has on purchasing decisions for cosmetic products, and analyze how much influence halal labels, celebrity endorsers and product knowledge have. on purchasing decisions for cosmetic products. A total of 96 respondents used multiple correlation research methods. The results of this study indicate that halal labels have a positive and significant influence on cosmetic purchasing decisions, celebrity endorsers have a positive and significant influence on cosmetic purchasing decisions, product knowledge has a positive and significant influence on cosmetic purchasing decisions, halal labels, celebrity endorsers and product knowledge have a positive and significant impact on cosmetic purchasing decisions. positive and significant influence on cosmetic purchasing decisions.
The Influence of Workload and Placement on the Work Productivity of Ad-Hock Agency Employees Ayu Anora; Yusnidar; Surya Darni
Proceeding of International Conference on Multidisciplinary Research Vol. 6 No. 2 (2024): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/picmr.v6i2.1179

Abstract

The purpose of this study was to determine the magnitude of the influence of workload on the work productivity of the adhock body of Panwaslu District and Village of Banda Sakti District of Lhokseumawe City, the influence of placement on the work productivity of the adhock body of Panwaslu District and Village of Banda Sakti District of Lhokseumawe City and the magnitude of the influence of load on performance and placement simultaneously on work productivity / employee performance at the adhock body of Panwaslu District and Village of Banda Sakti District of Lhokseumawe City. This research was conducted at the adhock Panwaslu sub-district and village agencies in the Banda Sakti sub-district of Lhokseumawe City. The object of this research is workload, placement and work productivity of adhock bodies. The sample in this study amounted to 88 respondents. Data collection in the study using a questionnaire on a Likert scale unit. In this study, the analytical equipment used is multiple linear regression and hypothesis testing is used, namely the F-test and t-test using the SPSS version 15.0 test tool. From the results of the F-test (simultaneous) and t-test (partial) it can be seen that all the variables studied workload and placement have a significant influence on increasing the work productivity of the adhock body of Panwaslu District and Village in the Banda Sakti District of Lhokseumawe City where Fhitung is 48.040 where Ftabel is 3.103 at the significance level  = 5%. In the coefficient of determination (adjusted Rsquare) the regression results are 0.520 where it is seen that the workload variable (X1), placement (X2) it is clear that the value of 52.0% on the variable increase in work productivity of the adhock body (Y), where the remaining 48.0% is influenced by factors not examined in this study.
Pemberdayaan Dan Pengetahuan Ekonomi Keluarga Melalui Program Pencegahan Stunting Pada Balita Didesa Jambo Mesjid Kota Lhokseumawe Yusnidar Yusnidar; Ayu Anora; Azhari Azhari
Smart Dedication: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Smart Dedication: Jurnal Pengabdian Masyarakat
Publisher : SMART SCIENTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70427/smartdedication.v1i1.17

Abstract

Stunting adalah kondisi yang tidak normal di mana anak memiliki tinggi badan rendah. Ini terjadi karena kebutuhan nutrisi mereka kurang terpenuhi sejak lahir hingga berusia dua tahun. Tidak hanya orang dengan status sosial rendah yang mengalami stunting, tetapi juga orang yang mampu. Desa Jambo Mesjid memiliki tingkat stunting tertinggi, dengan 47 balita dari 83 balita. Sebagian besar penghasilan masyarakat berasal dari nelayan, yang memiliki penghasilan rata-rata hanya Rp.30.000-, hingga Rp.50.000-, perhari. Berdasarkan masalah tersebut, penulis melakukan penyuluhan Pemberdayaan dan Penguatan Ekonomi Keluarga melalui Program Pencegahan Stunting Pada Balita.Selama 12 minggu, orang tua yang anaknya menderita stunting menerima ceramah dan arahan secara pribadi. Pertama kegiatan banyak yang tidak hadir sehingga penyuluhan dilaksanakan saat adanya posyandu dan diadakan demo masak. Dalam upaya ini bidan desa, pihak Puskesmas, Geushiek dan perangkat desa lainnya ikut serta membantu hal ini dikarenakan terdapat perbedaan pemikiran, anggapan, dan pemahaman yang berbeda. Kondisi geografis desa Jambo Mesjid yang relative dekat dengan pinggiran laut yang luas wilayah sebesar 42,5 hektar. Setelah dilaksanakan penyuluhan, Masyarakat jambo masjid mempunyai pemahaman tentang pengetahuan ekonomi untuk memenuhi bagaimana cara menyiapkan makanan bergizi untuk mencegah stunting dan akhirnya dapat menurun anggka stunting.
Co-Authors Ayu Anora Azhari Azhari Surya Darni