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PENGARUH GREEN MARKETING TERHADAP MINAT BELI PRODUK AVOSKIN (STUDI KASUS PADA FOLLOWERS AKUN TWITTER @AVOSKINBEAUTY) Irma Sari Gani; Dian Pane; Farida Amansyah
Journal of Business Administration (JBA) Vol 2, No 2 (2022): Desember 2022
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v2i2.3776

Abstract

This research was conducted on followers of @avoskinbeauty twitter account. This research aimed to find out the effect of green marketing on buying interest in Avoskin products on the followers of @avoskinbeauty twitter account. The type of research used was associative research. Sampling technique used was stratified purposive sampling. Data collection techniques were carried out using questionnaires distributed to 100 followers of @avoskinbeauty twitter account. The data obtained were analyzed using simple linear regression analysis, coefficient of determination and t-test with the help of SPSS 25.0 program. The results of this research indicated that green marketing had a positive and significant effect on buying interest in Avoskin products on followers of @avoskinbeauty twitter account. Green marketing contributes 28.3% in influencing the buying interest of followers of the @avoskinbeauty twitter account towards Avoskin products.
Digital mind mapping as a pedagogical tool to support the student’s business plan writing performance Farida Amansyah; Sahril Nur; Ismail Anas
JOALL (Journal of Applied Linguistics and Literature) Vol. 8 No. 2: August 2023
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v8i2.27757

Abstract

The article presents a study focusing on using Digital Mind Mapping (DMM) by students to develop a business plan concept and enhance their ability to plan and organize a new business roadmap. In line with the task-based language teaching approach and Ellis's framework for designing task-based lessons, the study investigates the students' practices of creating meaning and their reflections on using DMM. The research consists of three main stages: pre-task, during-the-task, and post-task activities. Twenty-three students enrolled in a Business English course participated in the study, and qualitative data, including business plan diagrams, student-created business plans, and reflection sheets, were collected and analyzed. The findings reveal that the students reflected positively on their experience with DMM, as the task stimulated their active participation, exploration, autonomy, and engagement throughout the writing process. This study contributes to the existing literature on task-based language teaching by examining the effectiveness of Digital Mind Mapping in facilitating students' business planning and organizational skills. Additionally, it provides insights into exploring the long-term impact of utilizing DMM in various language learning contexts and investigates potential strategies for optimizing its implementation in business English courses.
Teaching ESP: The English Lecturers’ Communicative Activities in Business English Instructions Andi MUSDARIAH; Farida AMANSYAH
Research and Innovation in Applied Linguistics [RIAL] Vol 1, No 1 (2023): [February]
Publisher : Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/rial-ej.v1i1.3717

Abstract

This corrigendum article focuses on enhancing the communicative competence of ESP learners using a wide range of tasks or activities. The target audience for this article is students enrolled in the Business Administration program at the State Polytechnic of Ujung Pandang. By carefully designing activities based on each student’s level and the standards they must meet, we facilitated them to connect with their classmates in the classroom and improve their speaking ability. The purpose of this study was to demonstrate that students can improve their speaking skills by actively participating in the communicative activities that take place in the classroom. It was found that students were engaged in the activities and using the language when interacting with others in discussion sessions, group projects, and role-playing activities.