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All Journal Tourism & Hospitality Essentials Journal International Journal of Applied Business Research Journal of Indonesian Tourism, Hospitality and Recreation JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Tourism Sustainability Industrial Research Workshop and National Seminar Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ) Journal of Event, Travel and Tour Management Jurnal Kepariwisataan (JK)
Tomy Andrianto
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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PENGARUH BRAND POSITIONING WONDERFUL INDONESIA TERHADAP KEPUTUSAN WISATAWAN MANCANEGARA UNTUK BERKUNJUNG KE INDONESIA (Survei Terhadap Wisatawan Mancanegara Asal Singapore, Malaysia dan Australia) Maharani P, Conny; Andrianto, Tomy
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i1.1983

Abstract

In the current era of the world globalization, tourism is one of the sectors that contributed substantially in the development and growth of each country, including Indonesia. Indonesia is a country that is very rich in natural and cultural resources. That was one factor Indonesia became the one of attractive destinations for tourists, especially foreign tourists. In increasing the number of tourist arrivals to come to Indonesia, the Ministry of Tourism and Creative Economy as a government agency in the field of tourism using a variety of strategies, and the which one is branding. This is done to strengthen the image of Indonesian tourism minds of the tourists, particularly in promoting the growth and the number of tourist arrivals in accordance with the targets to be achieved. Brand Positioning became one planned strategy associated with the repositioning of the brand Visit Indonesia Year to be Wonderful Indonesia. This is done for brand dissemination Wonderful Indonesia be easily attached to the minds of the desired target market, especially foreign tourists who’s coming to Indonesia. Brand positioning is a way to demonstrate the superiority of a brand and how it differs from other competitors. There are five dimensions that can diigunakan to see the positioning of the brand by AB Susanto and Hilmawan W (2004:154), namely the value, uniqueness, credibility, sustainability, and suitability. This study aims to determine the implementation of brand positioning and influence the decision of foreign tourist to make decision to visit. Objects in this study is represented by foreign tourists from top three countries in the number of foreign tourists visiting Indonesia, namely Singapore, Malaysia and Australia. The independent variable in this study is the brand positioning (X). The dependent variable in this study is the decision to visit (Y). The method used in this research is descriptive and verificative methods. The method used is explanatory survey and cross sectional approach. Samples taken were 100 respondents were divided into three categories namely 39 respondents origin Singapore, 33 respondents from Malaysia and 28 respondents from Australia with sample technique used is stratified random sampling. While the data analysis techniques used are simple linear regression analysis using SPSS 17.0 for Windows. The results showed that the brand positioning has a significant influence on the decision of foreign tourists to visit Indonesia. As for suggestions for Kemparekraf is optimizing and developing marketing brand Wonderful Indonesia to be more widely known and more deeply so as to motivate more and more foreign tourists to come to Indonesia.
THE HALAL-NESS HOSPITALITY ON HALAL TOURISM, CASE STUDY OF HALAL RESTAURANT IN BANDUNG, INDONESIA Andrianto, Tomy
Journal of Indonesian Tourism, Hospitality and Recreation Vol 2, No 2 (2019): Journal of Indonesian Tourism, Hospitality and Recreation
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v2i2.21001

Abstract

ABSTRAK Sejak 2015 Pariwisata Halal di Indonesia terus tumbuh dari ke-6 pada 2015, ke-3 pada 2017 dan tempat pertama pada 2019. Indonesia berfokus pada pengembangan pariwisata halal dengan menargetkan wisatawan Muslim internasional dan domestik termasuk standar sertifikat halal untuk industri restoran . Tujuan utama dari penelitian ini adalah untuk memahami keramahan halal pada implementasi pariwisata halal. Dua tujuan sekunder dari penelitian ini, pertama, untuk mengidentifikasi keramahan halal di restoran halal dan yang kedua untuk memahami persepsi manajemen dan wisatawan lokal tentang sertifikasi halal. Penelitian ini mengamati tiga sampel restoran di Bandung, Indonesia dan mewawancarai manajemen restoran dan wisatawan lokal selama Oktober - Desember 2017. Analisis konten berdasarkan tiga dimensi kualitas layanan yaitu atmosfer, kualitas makanan dan layanan digunakan. Akhirnya, penelitian ini mengungkapkan bahwa manajemen restoran lokal mengabaikan kualitas layanan halal, tetapi dianggap sangat penting untuk manajemen restoran rantai. Pelancong lokal menjelaskan bahwa sertifikat halal tidak penting untuk restoran lokal, tetapi suatu keharusan untuk restoran berantai. Nilai perusahaan dan diferensiasi produk adalah faktor kunci lain dari keramahtamahan halal untuk restoran halal. Keywords: Atmosfir Halal, Halal-ness hospitality, Pengunjung Lokal, Restaurant Halal, Sertifikat Halal.ABSTRACTSince 2015 Halal Tourism In Indonesia continues to grow from 6th in 2015, to 3rd in 2017 and the first place in 2019. Indonesia focuses on developing halal tourism by targeting both international and domestic Muslim traveller including the standardized of the halal certificate for the restaurant Industry. The main aim of this research is to understand the Halal-ness hospitality on the implementation of halal tourism. Two secondary objectives of this research, firstly, to identify the Halal-ness hospitality on halal restaurant and secondly to understand the perception of the management and local traveller about halal certification. This study observes three sample restaurants in Bandung, Indonesia and interviews the restaurant management and local traveller during October ? December 2017. Content analysis based on three dimensions of service quality i.e. atmosphere, quality of food and services were used. Finally, this study reveals that the local restaurant management ignored the quality of halal-ness services, but considered highly important for a chain restaurant management. The local traveller describes that halal certificates not crucial for local restaurants, but a must for chain restaurants. Corporates' value and differentiation of products were other key factors of the halal-ness hospitality for halal restaurants. Keywords: Halal Restaurants, Local Travelers, Halal-ness hospitality, Halal Atmosphere, and Halal Certificate
The Journey of Mapping the Entire Destination Lifecycle Andrianto, Tomy; Kusumah, Ahmad Hudaiby Galih
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021)
Publisher : Sekolah Tinggi Pariwisata Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i1.278

Abstract

The two destination life cycle models proposed by Plog (1974) and Butler (1980) have been recognizing by most of the tourism destination scholars. Questions tend to arise on the possible use of these models to map the entire destination life cycle from the beginning. Therefore, this study aims to discuss the possibility of entire lifespan of tourism destination by using the destination life cycle models from Plog and Butler. This research analyses the strengths and weaknesses of the models revealed from existing studies using critical inputs of the tourism industry. The main difference between the famous models, i.e. Butler and Plog lies in the authors' background and the approach of the different themes. Complexity factors such as multi-market, time boundaries, political agenda, market evolution/ access, mode of transportation, and technological innovation, makes it impossible to map the entire destination life cycle confidently. The ability to innovate reduces the relevancy of life cycle models. Therefore, the DMO needs to deal with the changes associated with increasing the destination's values to avoid stagnation or decline in stages.
Predicting Future Halal Tourist Behavior: Incorporating Holistic Tourist Experience and Virtual Reality Experience Tintin Suhaeni; Anthony Brien; Tomy Andrianto; Maryam Taha Mannaa
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.212

Abstract

This study evaluates the role of experience visiting tourism destination in person as well as via VR in predicting Muslim tourist behavioral intention during the COVID-19 pandemic. The data were gathered using an online survey from 291 Muslim tourists from Muslim majority countries as well as non-Muslim majority countries. Partial least square was utilized to assess the behavioral intention model. The result shows that behavioral intention of tourists from Muslim countries is driven by experience quality and experience via VR, while tourists from non-Muslim countries are driven by experience with VR. Further, halal experience is not a significant factor in driving behavioral intention for halal tourists from both Muslim and non- Muslim countries.
Long-term Impacts of Tourism Student Exchange Program Yumnaa Adina Ulfah Priyanto; Tomy Andrianto
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The student exchange program certainly provides added value and benefits that contribute to sustainable tourism development as part of educational tourism. Purpose of this study to identify the long-term impact of tourism student exchange programs in ASEAN. Student exchanges allow students to gain in-depth insight into global perspectives and cross-cultural understanding, especially related to tourism studies. This study uses a qualitative method by interviewing seven informants enrolled in the program from 2018 to 2019 to Thailand and Malaysia. Descriptive analysis of the first code cycle is used to analyse and answer the research objectives. As a result, students sense long-term changes from the program, such as improving communication in foreign languages, self-confidence, sense of independence, responsibility in decision-making or participant actions, priorities for the future, and intercultural understanding.
Does a Memorable Experience Exist During the Covid-19 Pandemic? a Natural Attraction Study Tomy Andrianto; Chandra Budhi Septyandi; Agustin Hukma Shabiyya
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

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Abstract

During Pandemic Covid-19 natural attractions have become one of the favorite place to visit even though there are various restrictions on movement and activities. Most of the visitors try to explore unforgettable visiting experience during their visit. The aim of this research is to understand whether the visitors able to access a memorable experience during the Covid-19 pandemic at natural tourist attractions. This research aplied quantitative methods by using descriptive analysis from online survey of 100 respondents who visited Situ Pattengang as one of natural attraction from May to July 2021. As a result, visitors still able to access several memorable experiences but lacking several others. The highest dimension turns out to be refreshment out of daily activities, then hedonism experience and uniqueness in novelty. Then followed by interaction with local communities. While the third lowest dimension is involvement with activities, meaningfulness, and knowledges.
Applying the Technology Acceptance Model to Design Wellness Tourism E-Guidebook Dzulfa Putri Luthfiya; Eko Susanto; Tomy Andrianto
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.526 KB)

Abstract

Wellness tourism is becoming one trend as people desire to travel for fitness and mental health purposes. Wellness tourism resources are one of the South Bandung area's advantages. Information media is needed to be an alternative to the market under developing information about wellness tourism in the region. This applied research designed the wellness tourism e-guidebook by applying the Technology Acceptance Model (TAM) as the basis of a design by collecting opinions from 125 respondents who were processed statistically descriptive. The design process uses the canva application, Qr Code, and anyflip. This applied research has resulted in an electronic guidebook created as a reference for information related to wellness tourism in South Bandung. This 66-page book contains four sections in an e-guidebook compiled to meet the practical needs of wellness tourists in South Bandung.
Analisis Proses dan Dampak Pemahaman Lintas Budaya dari Wisata Pendidikan Luar Negeri (Studi terkait program pertukaran Mahasiswa ke Korea Selatan dan Malaysia) Yumnaa Adina; Tomy Andrianto
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.099 KB)

Abstract

Analisis Proses dan Dampak Pemahaman Lintas Budaya dari Wisata Pendidikan Luar Negeri (Studi terkait program pertukaran Mahasiswa ke Korea Selatan dan Malaysia)
Preferensi Wisata ala Lelaki (Mancation) Fauzan Fadhillah Wangsamihardja; Tomy Andrianto; Dinarsiah Chendraningrum
Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.794 KB) | DOI: 10.35313/irwns.v13i01.4297

Abstract

Penelitian ini merupakan kajian awal dari penelitian utama terkait perilaku wisatawan terkait dengan trend wisata ala lelaki atau biasa disebut mancation. Mancation adalah jenis wisata yang hanya memperbolehkan lelaki sebagai pesertanya karena pilihan aktivitas dan destinasi wisatanya dianggap hanya khusus lelaki. Salah satu contohnya seperti aktivitas ekstrim atau sekedar memenuhi kenyamanan jika hanya diikuti lelaki saja. Tujuan dari penelitian awal ini adalah memahami empat atribut preferensi wisatawan ala lelaki yaitu 1) aktivitas wisata, 2) pemilihan destinasi wisata, 3) jenis transportasi, dan 4) fasilitas menginap. Metode penelitian yang digunakan adalah kualitatif dengan analisis deskriptif dari data wawancara yang mendalam kepada lima informan penelitian yang pernah melakukan wisata ala lelaki. Kriteria informan tentu saja lelaki, bersedia diwawancara dan pernah melakukan wisata ala lelaki. Hasilnya aktivitas wisata bukan hanya membutuhkan tenaga ekstra dan ekstrim, namun juga menghabiskan waktu seperti ngobrol sambil bermain games bersama. Destinasi wisata yang banyak dipilih terkait alam termasuk situs bersejarah sampai ke tempat yang nyaman untuk mengobrol bersama. Tidak ada preferensi khusus mengenai transportasi, tetapi kendaraan motor menjadi pilihan utama selain kendaraan umum agar dapat menghabiskan waktu bersama. Begitu halnya dengan penginapan, tidak ada kategori khusus namun mayoritas memilih Villa atau Hotel sebagian lain memilih homestay atau rumah kerabat.
Desain Ransel Sekolah khusus produksi usaha Mikro (Studi Perspektif Kepuasan dan kebutuhan Pasar) Dedy Saefulloh; Tomy Andrianto
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.045 KB)

Abstract

Penelitian ini bertujuan untuk memberikan masukan kepada para pendamping UMKM pengrajin tas ransel sekolah dalam merancang desain tas ransel sebagai bagian dari pengembangan produk berdasarkan pemahaman perspektif kepuasan dan kebutuhan pasar. Hal ini diperlukan untuk mengurangi ketergantungan usaha mereka kepada mitra usaha pemberi order maklun dan memberikan bekal tambahan aspek produksi yaitu desain tas ketika mereka siap mandiri. Survey kepuasan dan kebutuhan dilakukan selama bulan Juli-Agustus tahun 2021 melalui kuesioner yang disebarkan secara elektronik Google forms. Terdapat 225 responden yang memenuhi syarat dan terlibat aktif menjawab keseluruhan pertanyaan. Survey kepuasan menunjukkan mereka rata rata cukup puas dengan kepuasan paling tinggi terletak pada kekuatan bahan, kualitas jahitan, dan desain tas. Sedangkan survey kebutuhan menunjukkan daya tahan ransel, fungsi dan kapasitas termasuk jumlah kantong yang lengkap menjadi prioritas responden. Selain itu desain alas punggung yang nyaman dan empuk juga menjadi tambahan termasuk fungsi lain atau mulitfungsi dari tas untuk olahraga dan aktifitas luar lainnya.
Co-Authors Agnes Fidela Agrefina Hutahaean Agustin Hukma Shabiyya Ahmad Hudaiby Galih Kusumah Ahmad Hudaiby Galihkusumah, Ahmad Hudaiby Anthony Brien Any Noor Conny Maharani P, Conny Dedy Saefulloh Dinarsiah Chendraningrum Dzulfa Putri Luthfiya Eko Susanto Fauzan Fadhillah Wangsamihardja Fauziah Farhah Zamilah Maryam Taha Mannaa Ratna Padmi Trihartanty Ribka Nauli Sitorus Septyandi, Chandra Budhi Sherinatasha Firmansyahrani Sri Hastuti Syifaa Novianti Tamara Herlinda Erwin Tintin Suhaeni Yumnaa Adina Yumnaa Adina Ulfah Priyanto