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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Jushermi Jushermi, Jushermi
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Economics, Econometrics & Finance

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ANALISIS PENGARUH STIMULI PEMASARAN TERHADAP PERSEPSI KONSUMEN DAN KEPUTUSAN KONSUMEN MEGGUNAKAN TV BERBAYAR MEREK INDOVISION DI KOTA PEKANBARU Nasution, Indra Prasetya; Jushermi, Jushermi; Wijayanto, Gatot
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to analyze the influence of marketing stimuli on Consumer Perceptions and Consumer Decision Using Indovision’s Pay TV in Pekanbaru. In this study there were eight variables: Purchase Decision (Y2), Perception (Y1), Products (X1), price (X2), promotion (X3), People (X4), Physical Evidence (X5), Process (X6. The population of this research is all the people who use Indovision’s Pay TV in Pekanbaru with a sample of 98 respondents were selected using purposive sampling method. This data retrieval by giving questionnaires to respondents. Analysis of data in this study using path analysis with SPSS version 20. The results of this study indicate that the product variables and physical evidence of a significant effect on consumer peceptions using Indovision’s Pay TV while variable pricing, promotion, people, and processes does not have a significant effect . Then the variable product, promotion, and physical evidence of a significant effect on consumer 's decision to use pay TV of Indovision while variable pricing, people, and processes does not have a significant effect . And variable product ,price ,promotion ,people ,physical evidence, and the process has not been proven to have a stronger influence on consumer decisions using Indovision’s Pay TV after mediated by perception variables .Keywords : marketing stimuli , perception , purchasing decisions .
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS YANG DIMODERASI OLEH KEPUASAN KONSUMEN PADA HUNTER GYM DI KOTA PEKANBARU Lestari, Tri Puji Endang; Jushermi, Jushermi; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study is to determine the effect of Service Quality and Price on Customer Satisfaction and Customer Loyalty at Gym Hunter in Pekanbaru City. The object of this research is Gym Hunter fitness services. This research use Loyalty as endogenous variable and Satisfaction as moderation variable. While the exogenous variables in this study are Service Quality and Price. The population in this study is not known with certainty and the sample used in this study is 112 people. This study uses accidental sampling, ie anyone who meets the appropriate pene as a respondent. Data taken from the respondents using the core questionnaire. The analytical method used in this research is path analysis using SPSS (Statistical Package for Social Science) version 21. The results of this study indicate that Service Quality has a positive and significant impact on Consumer Satisfaction. Price has a positive and significant effect on Consumer Satisfaction. Service Quality has a positive and significant impact on Customer Loyalty. Price has positive and significant effect to Customer Loyalty. Consumer Satisfaction has a positive and significant impact on Customer Loyalty. The Service Quality has a positive and significant impact on Customer Loyalty through Custumer Satisfaction. Price has a positive and significant impact on Customer Loyalty through Customer Satisfaction. Consumer Satisfaction can be a moderating variable of Quality of Service and Price to Loyalty.Keywords: Service Quality, Price Customer Satisfaction, Loyalty
PENGARUH CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN SERVICE CENTER PT MULTI AUTO INTRAWAHANA DI KOTA PEKANBARU Musisko, Dede; Jushermi, Jushermi; Wasnury, Rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The research was conducted at PT. Multi Auto Intrawahana Pekanbaru. The purpose of this study was to determine the effect of Customer Relationship Marketing on Customer Satisfaction and Customer Loyalty Service Center PT Multi Auto Intrawahana in Pekanbaru. The population in this study is the customer service at PT. Multi Auto Intrawahana in Pekanbaru, amounting to 2486 people and the determination of the sample in this study using a formula Slovin and taken to the sampling method accidental sampling. Number of samples of this study are 96 customer service cars mazda in the previous year. The results of the study data analysis method using path analysis through IBM SPSS Version 20.0 shows that: 1) There is the influence of Customer Relationship Marketing on Customer Satisfaction Service Center PT. Multi Auto Intrawahana in Pekanbaru. 2) There is the influence of Customer Relationship Marketing on Customer Loyalty Service Center PT. Multi Auto Intrawahana in Pekanbaru. 3) influences of Customer Satisfaction to Customer Loyalty Service Center PT Multi Auto Intrawahana in Pekanbaru. 4) There is the influence of Customer Relationship Marketing on Customer Loyalty through Customer Satisfaction Service Center PT. Multi Auto Intrawahana in Pekanbaru.Keywords : Customer Relationship Marketing, Customer Satisfaction, Customer Loyalty
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG PADA KONSUMEN MASKAPAI PENERBANGAN LION AIR RUTE PEKANBARU-JAKARTA Albar, Muhammad Fachri; Jushermi, Jushermi; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
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This research aimed to analysze Quality of Service, Price on Costumer Satisfaction and Repurchase Intention, research applied on Lion Airlines Service Consumer Pekanbaru Jakarta route. The object of this research was Lion Airlines Consumer on Pekanbaru Jakarta route. This research consists of four variables: two independent variables, one intervening variable and the dependent variable. Quality of Service (X1), Price (X2), Costumer Satisfaction (Y1) and Repurchase Intention (Y2). This research was conducted using a sample of 200 Consumer Lion Airlines who had used Lion Airlines Service Pekanbaru Jakarta route at least once. This research used purposive sampling, In terms of data analysis, this research used Path Analysis method using SPSS (Statistical Package for Social Science) version 20. Based on the hypothesis test conducted, research shows that Quality of Service has significant and positive effect toward Costumer Satisfaction, Price has significant and positive effect toward Costumer Satisfaction. Quality of Service has significant and positive effect toward Repurchase Intention, Price has significant and positive effect toward Repurchase Intention and Costumer Satisfaction has significant and positive effect toward Repurchase Intention. Quality of Service and Price Influence Repurchase Intention are moderated by Costumer Satisfaction.Keywords : Quality of Service, Price, Costumer Satisfaction, and Repurchase Intention.
PENGARUH KELOMPOK REFERENSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN DEODORAN MEREK REXONA DI KALANGAN REMAJA DI KOTA PEKANBARU Deni, Fujianto; Jushermi, Jushermi; Henni, Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine The Effect of Reference Group and Brand Image on Buying Decision and Customer Satisfaction Rexona brand deodorant among teenagers in Pekanbaru. The population in this study includes all consumers who buy and use Rexona in Pekanbaru City, while totally samples in this study is 100 people. The sampling technique in this study is Purposive Sampling, which is the selection of samples based on certain criteria. Data taken from respondents using questioners. The analytical method used in this research is path analysis using SPSS (Statistical Package for Social Science) aplication. The result show that : (1) Reference group influences the decision to buy deodorant rexona products among adolescents in Pekanbaru City (2) Brand image influences the decision to buy deodorant rexona products among teenagers in Pekanbaru City (3) Purchasing decisions affect consumer satisfaction of deodorant rexona products among adolescents in Pekanbaru City (4) Reference group influences consumer satisfaction of deodorant rexona products among adolescents in Pekanbaru City through the purchasing decision variable (4) Brand image affects consumer satisfaction of deodorant rexona products among adolescents in Pekanbaru City through the Purchasing Decision variable.Keywords : Refererence Group, Brand Image, Buying Decision and Customer Satisfaction
Co-Authors Albar, Muhammad Fachri Deni, Fujianto Deny Danar Rahayu Gatot Wijayanto Henni Noviasari Henni, Noviasari Indra Prasetya Nasution, Indra Prasetya Lestari, Tri Puji Endang Musisko, Dede Rendra Wasnury