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Bayu Dian Sua Pratama
Silk Road International University of Tourism and Cultural Heritage, Samarkand
Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Micro Business Based Business Development in Tourist Village Case Study: Lembur Sawah Tourist Village, Bogor, Indonesia Bayu Dian Sua Pratama; Bobur Sobirov Baxtishodovich
Journal of World Science Vol. 2 No. 1 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i1.201

Abstract

Indonesia is a maritime and archipelagic nation-based country. No wonder Indonesia has many of the best tourist attractions. Indonesian tourism is one of the country's largest sources of foreign exchange, so the presence of Covid 19 has had a huge impact on Indonesia and several tourist areas in Indonesia such as Bali. However, the Indonesian government prepared a new strategy with a focus on developing tourist villages with the aim of popularizing ecotourism and improving the economy of the residents and succeeded in getting people in tourist villages to open micro businesses to simply prepare souvenirs for tourists. In the title above, we will find out some data on micro-enterprises in the village of Lembur Sawah and the impact of the tourism village on the village. This reaserch use qualitative, descriptive-analytical research; the data obtained is in the form of observation results, interview results, and field notes that have been collected. Lembur Sawah has formed a Tourism Mobilization Community that gathers people with the awareness and willingness to process and develop Mulyaharja into a tourist village; the tourism driving group is called "KOMPEPAR MULYAHARJA" and use a promotion mix, promotional objectives, promotional budgets, target visitors, promotional media used, sources of messages and feedback. Lembur Sawah is still very developed to increase visits so that increased visits will help community-owned micro-enterprises, even though they are still trying to organize training, attend exhibitions, and organize events to attract visitors to visit to Lembur Sawah.
Increasing the Potential of Tourism Destinations Through Combining the Principles of Sustainability and Innovation Fayzieva Aziza Ismatillaevna; Bayu Dian Sua Pratama; Upit Elya Rohimi
Journal of World Science Vol. 2 No. 2 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i2.232

Abstract

The COVID-19 pandemic has had a significant impact on the tourism industry worldwide. Many countries are experiencing significant declines in tourist numbers and tourism revenues. The purpose of this study is to analyze the increase in the potential of tourism destinations through the combination of sustainable principles and innovation. This research is qualitative research carried out using the literature review method by searching for secondary information from various websites that are searched via the internet. In order to increase the potential of tourism destinations through combining the principles of sustainability and innovation, it is important to consider and promote environmental and social sustainability, as well as preserving local cultural heritage. This can help create tourism that is sustainable and profitable for all parties involved, including local communities, tourists, and the environment. Combining the principles of sustainability and innovation can increase the potential of tourism destinations. This research has the implication that by considering sustainable and innovative aspects in the development of tourist destinations, this research provides insight into how the application of sustainable principles and innovation can increase the attractiveness, sustainability, and success of tourist destinations.
Co-Authors Bobur Sobirov Baxtishodovich Fayzieva Aziza Ismatillaevna Upit Elya Rohimi