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All Journal JURNAL MANAJEMEN BISNIS Jurnal Ekonomi JRAM (Jurnal Riset Akuntansi Multiparadigma) International Journal of Applied Finance and Business Studies
Danny I. Rantung
Magister Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Manado, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Social Media Influencers in Shaping Customer Brand Engagement and Brand Perception Lelasari Sijabat; Danny I. Rantung; Deske W. Mandagi
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.459

Abstract

In today's digital age, social media has emerged as a powerful tool that may reach a larger group. In order to reach current and potential customers, it is essential to employ the appropriate medium when marketing a product. The company's message will be effectively communicated to current and potential clients using social media influencers (SMI). The three primary questions underlying the issues raised are the focus of this investigation. (1) What is the effect of SMI on customer brand engagement (CBE) and customer brand perception (CBP)? (2) What is the effect of CBE on CBP? (3) Does CBE mediate the relationship between SMI and CBP? Setting the context of exploration of the Big Cola brand, a survey was conducted on the customer of Big Cola in West Java, Indonesia. The quantitative data were collected from 154 respondents from three regions: Bekasi, Bogor, and Depok, using purposive sampling technique, Structural equation modeling (SEM) utilizing SPSS and SmartPLS statistical software were then performed to analyze the data. The result revealed that SMI positively and significantly impacted CBE and CBP. Furthermore, CBE significantly and positively influences brand perception. Finally, CBE is found to be a significant mediator between SMI and brand CBP. Utilizing social media influencers in this promotion brand will enhance brand perception and consumer engagement, and as customer engagement rises, so will brand perception. These findings can help businesses make informed decisions on choosing the best promotional media.
CARBON EMISSION ACROSS MANY SPECTRUMS USE IN MULTI-INCOME GROUPS COUNTRIES IN THE WORLD Danny Ivan Rantung; Nouke Sysca Oroh; Ika Prayanthi
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

The purpose of the study is to determine specifically examine the quadratic impact of economic growth, consumption of renewable and non-renewable energy, depletion of natural resources, and population levels in all countries in the world which are grouped into 4 income groups namely high-, low-, middle- and upper-income groups. and lower middle. The data used in this study is panel data from all countries in the world for 29 years from 1990 to 2018 with 6 variables. The model has been developed and the instrument used in this research is STATA version 14.  Regression result show that for countries in the low, upper middle and lower middle-income groups, the results are significant for square of economic growth contributes to the increase in the amount of carbon dioxide emissions. Consumption of non-renewable energy for countries in the high- and low-income groups were significant to the amount of carbon dioxide emissions. Consumption of renewable energy in all income groups of countries in the world, the correlation between increased consumption of renewable energy and total carbon dioxide emissions is negative with significant alpha value.  Increasing deforestation has a negative correlation with the amount of carbon emissions. Countries in the high- and low-income groups were found to be significant and countries in the upper and lower middle-income groups were not significant.
Literature Review: Multiparadigm Accounting Research Danny Ivan Rantung; Nouke Sysca Oroh; Ika Prayanthi
JRAM (Jurnal Riset Akuntansi Multiparadigma) Vol 9, No 2 (2022): Desember
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.172 KB) | DOI: 10.30743/akutansi.v9i2.6599

Abstract

The objective of this paper is to explore all related literature with multiparadigm accounting research approaches. The literature search strategy begins by looking at literature from sources in the forms of books or sources originating from several databases or search engines including open knowledge maps, google scholar, and z-library. The keywords used for the search are “accounting: science with various paradigms, multiparadigm accounting research, accounting paradigm and paradigm accounting”.  From the results of searching and reviewing the literature, including books, journal articles and other electronic sources, various kinds of multiparadigm accounting research were obtained. By knowing the benefits of each of the paradigm viewpoints that have been described, it is good if we take a mixed paradigm approach in accounting research so that research results are of higher quality because they are not only based on one paradigm. Even though in one research using one accounting paradigm, those of us who strongly believe in a certain paradigm still have an open mind towards other paradigms thus enriching our views so that in studying accounting all paradigms are believed to complement one another. This research will greatly contribute to academics in viewing accounting from various perspectives. This literature review classifies multiparadigm accounting research based on more specific groups.
Comparative analysis and the impact of the implementation of the profit-sharing scheme of gross split oil and gas on the investment value of upstream oil and gas Danny Ivan Rantung; Nouke Sysca Oroh; Ika Prayanthi
International Journal of Applied Finance and Business Studies Vol. 10 No. 3 (2022): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.535 KB)

Abstract

This research wants to prove whether when Indonesia implemented the rules for implementing the gross split profit sharing scheme in 2017 it had an impact on decreasing upstream oil and gas investment in the following years. Is there a significant difference regarding this upstream oil and gas investment before and after the determination of the implementation of the gross split profit sharing scheme. What are the trends in matters related to upstream oil and gas activities starting from upstream oil and gas investment values, oil, and gas production, signing of new contracts both conventional and non-conventional oil and gas, oil and gas reserves, and oil and gas drilling charts. Using quantitative descriptive research, proves that there is no significant difference in the value of stock investment both before and after the implementation of the gross split profit sharing scheme in 2017 with some interesting trend descriptive analysis. For future researchers, they can conduct research on a longer period in the coming years to get a better trend pattern.
Co-Authors Deske W. Mandagi Ika Prayanthi Lelasari Sijabat Nouke Sysca Oroh