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All Journal Journal Of Management Science (JMAS) Easta Journal of Innovative Community Services
Bambang
PSDKU Universitas Syiah Kuala Gayo Lues
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Business Risk Management Using Strengths Weaknesses Opportunities Treats in Small Business Mekar Meilisa Amalia; Kraugusteeliana; Baren Sipayung; Indra Rustiawan; Bambang
Junal Ilmu Manajemen Vol 6 No 1 (2023): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i1.206

Abstract

In terms of product marketing, the post-pandemic transition to the new normal era has a significant impact on MSMEs, specifically a fall in demand, which substantially disrupts economic activity. Of course, the impact of diminished product demand poses a risk for MSMEs engaged in these commercial operations. Risk management is required to lead, identify, and find solutions to hazards. The significance of understanding risk management in marketing has a substantial impact on MSMEs in choosing effective marketing strategies for service quality, product diversity, and increasing sales turnover. As a result, the research purpose is to analyze risk management in MSME enterprises using SWOT analysis, in order to propose methods for MSMEs in identifying opportunities and strengths in business operations. Risk management investigation revealed operational risks in MSMEs when running a firm, raw material supply risks, and marketing risks, all of which are crucial in reaching a bigger market segmentation and meeting marketing targets. The SWOT analysis results can provide strategic recommendations for MSMEs that produce 9 strategies based on studying MSMEs' strengths and possibilities in facing global competition and maintaining enterprises to further improve sales turnover.
Pemberdayaan Ekonomi Masyarakat Melalui Pelatihan Kewirausahaan dan Akses Pembiayaan Bambang; Achmad Abdul Azis; Ummu Kalsum; Samsul Akmal; Alfiana; Fadila Almahdali
Easta Journal of Innovative Community Services Vol 1 No 03 (2023): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejincs.v1i03.122

Abstract

Penelitian ini berfokus pada pemberdayaan ekonomi masyarakat melalui pelatihan kewirausahaan dan akses keuangan bagi pengusaha pertanian di Geger Bitung. Penelitian ini bertujuan untuk menilai kondisi kewirausahaan pertanian saat ini, mengkaji dampak pelatihan kewirausahaan dan akses terhadap pembiayaan, serta mengidentifikasi faktor-faktor yang mempengaruhi pemberdayaan ekonomi masyarakat. Data dikumpulkan melalui survei, wawancara, dan sumber-sumber sekunder. Temuan menunjukkan bahwa pelatihan kewirausahaan berpengaruh positif terhadap pertumbuhan bisnis, peningkatan pendapatan, dan adopsi inovasi di kalangan pengusaha pertanian. Akses keuangan memainkan peran penting dalam meningkatkan kinerja keuangan, kapasitas investasi, dan peluang perluasan usaha. Mengintegrasikan pelatihan kewirausahaan dan akses keuangan menghasilkan efek sinergis, yang mengarah pada pemberdayaan ekonomi yang lebih besar. Tantangan yang teridentifikasi termasuk akses pasar yang terbatas, kurangnya fasilitas pengolahan bernilai tambah, dan infrastruktur yang tidak memadai. Strategi yang direkomendasikan meliputi penguatan program pelatihan, peningkatan akses keuangan, peningkatan hubungan pasar, dan investasi di bidang infrastruktur pedesaan. Penerapan strategi ini dapat mendorong pertumbuhan ekonomi yang berkelanjutan, meningkatkan mata pencaharian, dan mendorong pemberdayaan ekonomi masyarakat di Geger Bitung.
Co-Authors Achmad Abdul Azis Alfiana Baren Sipayung Fadila Almahdali Indra Rustiawan Kraugusteeliana Kraugusteeliana Mekar Meilisa Amalia Samsul Akmal Ummu Kalsum