Dirgo Wahyono
STIE Cendekia Karya Utama Semarang

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IMPLEMENTASI KETRAMPILAN UMKM STRATEGI MEMASUKI PASAR DIGITAL Muchayatin Muchayatin; Dirgo Wahyono; Sukardi Sukardi; Anisa Sukmawati; Sutarno Sutarno
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 1 No. 4 (2022): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.409 KB) | DOI: 10.56444/perigel.v1i4.411

Abstract

Today, digital technology is developing rapidly, from its application to the emergence of various digital business entities. The application of the Internet and digital technologies is geared towards achieving marketing goals. The goal of marketing is to win the competition. So a strategy is needed to enter the digital market. Community service. This aims to provide knowledge to Cemara MSMEs regarding strategies to enter the digital market, especially the results of milkfish processing in Kaliprau Village, Ulujami District, Pemalang Regency. This method of community service activities uses the method of lectures, dialogues and questions and answers. The results obtained by participants understand the reach and breadth of the digital market and are able to measure the ability to enter the digital market. The enthusiastic response from the participants received input on the needs of Cemara MSMEs related to skills in using information technology, transaski using e-money applications and bookkeeping.
Meningkatkan Kesadaran Masyarakat Akan Kebersihan dan Keamanan Jamu Gendong Untuk Meningkatkan Daya Saing: Increasing Public Awareness Of The Cleanliness And Safety Of Jamu Gendong To Increase Competitiveness Muchayatin; Joko Riyanto; Dirgo Wahyono; Melanita Kristiani; Nur Rohmad
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 2 No. 1 (2023): Maret : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v2i1.463

Abstract

In recent years, there has been a phenomenon of people's tendency to return to nature (Back To Natur), and drink herbal medicine as one of the lifestyles. So as to encourage the herbal medicine industry to compete to innovate products and packaging, not to forget the jamu carrying. The purpose of this community service is to change the minset of the community that has been leaning towards treatment with chemical drugs, turning to herbal products, especially carrying herbs whose ingredients are made from plants around us that are beneficial for health and fitness. The method used lectures, dialogues and discussions. The results obtained in this service discussion of jamu gendong enthusiasts still have a positive perception of the benefits and properties of jamu gendong, the desire to be registered with the POM Agency, the need for assistance in the production, packaging and marketing processes