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The Collaboration Of TOE Framework And Vocational Faculty Unair’ Support Social Media Management Team Gagas Aji; Alifian Sukma; Amanda Dyla Pramadanti
UPY Business and Management Journal (UMBJ) Vol. 1 No. 2 (2022): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.15 KB) | DOI: 10.31316/ubmj.v1i2.2997

Abstract

Abstract: It is necessary to expand social media's involvement in higher education branding, especially for vocational school. This promotional and branding is consistent with the Ministry of Education and Culture's vision. All vocational education institutes are supported and urged by the Director-General of Vocational Studies to inform the public about their advantages constantly. Undoubtedly, a social media management team is needed to manage this. It should be noted that the difficulties ahead are not becoming any simpler. Therefore, it has become more important than ever to work with the leadership of the vocational faculty's social media team. The researcher assumed that TOE and leadership shamans could be sufficient to raise public awareness of the Airlangga University Vocational Faculty's increased branding efforts. Purpose: The function of social media management implementation cannot be isolated from the effect of numerous parties and instruments. The TOE framework describes the management and motivation of social media adoption as a lens. Methodology: Case studies were used in this research. This research employs qualitative methodologies in data collecting through interviews: interviews and document searches to provide a clear image of the Vocational Faculty's social media team implementation at Universitas Airlangga. Findings: Besides being supported by technological, organizational, and environmental factors, the leadership's participation is worthy of discussion. The leadership did not hesitate to discuss and decide the direction of the social media team of the Vocational Faculty of Airlangga University.
WEBSITE ONLINE PORTAL DESIGN OF SAJEN VILLAGE, PACET, MOJOKERTO Alifian Sukma; Rachman Sinatriya Marjianto; Tesa Eranti Putri
Jurnal Layanan Masyarakat Vol. 7 No. 1 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i1.2023.82-90

Abstract

Perkembangan teknologi yang semakin pesat memungkinkan untuk memperoleh berbagai macam informasi dimanapun dan kapanpun ia berada. Hal tersebut tentu sangat mempengaruhi pola konsumsi masyarakat baik di Indonesia maupun dunia. Indonesia sebagai salah satu negara berkembang dengan potensinya sebagai salah satu destinasi wisata baik lokal maupun mancanegara, tentu sangat bergantung dengan pola konsumsi yang ada pada era informasi saat ini. Fenomena konsumtif di era informasi ini sangat berpotensi dalam meningkatkan performa dari adanya potensi objek wisata di suatu wilayah. Berdasarkan latar belakang masalah tersebut melalui pemanfaatan teknologi informasi dan pelatihan teknis diharapkan mampu meningkatkan potensi Desa Sajen sebagai salah satu obyek pariwisata di Jawa Timur, Indonesia. Desa Sajen sendiri memiliki potensi dalam pariwisata yang didukung selain dari sumber daya alamnya, juga didukung dengan potensi-potensi kerajinan dari sumber daya manusia yang ada dan tinggal di Desa Sajen tersebut. Melalui pengabdian masyarakat ini, selain menunjang potensi pariwisata Desa Sajen melalui platform teknologi informasi, juga didukung dengan diadakannya pelatihan teknis mengenai pengelolaan teknologi informasi dan pemasarannya kepada warga Desa Sajen untuk dapat memaksimalkan potensi pariwisata Desa Sajen tersebut. Melalui Prodi D-3 Sistem Informasi mengembangkan sebuah portal online desa sebagai bentuk peningkatan exposure dari informasi dan potensi desa Sajen kepada masyarakat Indonesia.