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All Journal JURNAL MANAJEMEN Journal of Hospitality Accommodation Management Jurnal Sains Terapan Pariwisata
Anis Darsiah
Sekolah Tinggi Pariwisata Trisakti
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Public Health Social Sciences Veterinary Other

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Journal : JURNAL MANAJEMEN

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STUDENT PERCEPTION AND PROMOTION MIX OF HOUSEKEEPING DEPARTMENT AT TRISAKTI TOURISM INSTITUTE Anis Darsiah; Dian Octarina; Vienna Artina Sembiring
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1471

Abstract

This study aims to determine the effect of student perceptions and promotion mix on the decision of Trisakti Tourism Institute students to choose the Housekeeping Department. This type of research is descriptive quantitative with multiple regression analysis methods. The population in this study were all students of the Trisakti Tourism Institute. While the sample in the study amounted to 133 respondents using the accidental sampling technique distributing questionnaires with a Likert scale of 1 to 5. Based on the results of the discussion above, it can be concluded that students' perceptions of the housekeeping departments are good with an average score of 3.73. This is of particular concern to the lecturers to maintain the quality of the teaching and learning process, especially so that students are more interested in working in the household world. Showing that advertising, personal selling, sales promotion, and public relations have a significant effect on the decision to choose a major in college
THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER SATISFACTION AT WADAH KOPI 27, CENTRAL JAKARTA Anis Darsiah; Vienna Artina Sembiring; Dian Octarina
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

Coffee shop is a place (tavern) that serves processed espresso coffee and small snacks as the era of coffee shop provides snacks and heavy meals. The development of coffee shops in Indonesia is very widespread, coffee drinks are also liked by the public in all circles. With the wide development in the coffee shop, the quality of products becomes an important thing and the quality of good products of the community / consumers will feel satisfied. Based on this, researchers conducted a study to find out how much the influence of product quality on consumer satisfaction in one of the coffee shops is Wadah Kopi 27 Central Jakarta. The method used in this study was descriptive and correlational with the quantitative approach of data obtained from the dissemination of questionnaires to a total of 94 respondents. Sample collection method using simple random sampling. Technique. Data analysis processing using SPSS version 25. The results of this study, it can be concluded that product quality found the simultaneous influence of product quality on consumer satisfaction
Co-Authors Andhalia Liza Marie Dian Octarina Dian Octarina Ervina Taviprawati Gratia Wirata Laksmi Heny Ratnanningtyas Mimi Enggriani Pusparani Pusparani Vienna Artina Sembiring Vienna Artina Sembiring, Vienna Artina Vienna Artina.S