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All Journal Journal of Economics Research and Social Sciences Media Bina Ilmiah Journal Of Responsible Tourism Pentahelix
I Wayan Bratayasa
Department Of Tourism, Sekolah Tinggi Pariwisata Mataram, West Nusa Tenggara
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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PENGEMBANGAN POTENSI TAMAN WISATA EDUKASI JABAL RAHMAH DESA JANGO KECAMATAN JANAPRIA, KABUPATEN LOMBOK TENGAH Murianto Murianto; Sri Susanty; Indrapati Indrapati; I Wayan Bratayasa
Media Bina Ilmiah Vol. 17 No. 7: Februari, 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Taman wisata edukasi jabal rahmah kini semakin banyak pengunjung karena berkembangnya kegiatan pariwisata di Taman Wisata edukasi jabal rahmah dapat memberikan dampak atau pengaruh yang luas baik itu dampak positif maupun negatif terhadap kondisi lingkungan fisik, kondisi ekonomi, sosial dan budaya bagi masyarakat sekitar di kawasan wisata tersebut, khususnya penduduk desa jango. Model pengembangan taman wisata edukasi jabal rahmah yang digunakan dalam pengembangannya adalah Community Based Tourism atau yang dikenal dengan pariwisata berbasis masyarakat, yang didalamnya memiliki 3 prinsip yaitu: a). Mengikutsertakan masyarakat dalam pengambilan keputusan yang di kelola oleh masyarakat yang tergolong dalam kelompok sadarwisata (Pokdarwis), b). Keterlibatan masyarakat dalam usaha-usaha untuk meningkatkan pendapatan, c). Pembuatan paket-pake wisata yang melibatkan semua potensi-potensi yang dimiliki di Taman wisata edukasi jabal rahmah, Kabupaten Lombok Tengah. Keterlibatan PENTAHELIX pengembangan pariwisata yang ada disekitar destinasi wisata dan desa lain yang terdekat sehingga dapat memberikan multifler effect kepada masyarakat luas.
Tourism Industry and Community Readiness: A Case Study of the Mandalika Special Economic Zone (KEK) Muhammad Azizurrohman; Uwi Martayadi; Mohamad Najmudin; Fathurrahim Fathurrahim; I Wayan Bratayasa
Journal of Economics Research and Social Sciences Vol 7, No 1: February 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v7i1.13652

Abstract

The local community of Kuta Mandalika Village is required to adapt to the regional tourism industry as the spearhead of tourism operations in the Special Economic Zone for Tourism in West Nusa Tenggara. As a result, researchers aim to see how prepared the residents of Kuta Mandalika Village are to welcome tourism to their village. The cognitive, emotional, and conative components all play a role in community readiness. The community at Kuta Mandalika Village was studied using a qualitative research method. In-depth interviews and a non-probability sample strategy were used to identify relevant informants in this study. For the first phase, snowball sampling was chosen as the data collection strategy. According to the findings, the community of Kuta Mandalika Village are well prepared to host tourism activities in the Mandalika Special Economic Zone. However, they are not yet prepared to participate in the tourism industry. The village is in the process of transitioning to a tourism-based society. The phenomena of rapid tourist development pushe the community as hosts, who are directly affected by tourism, to prepare themselves in an indirect way. The government, academics, and the private sector all have a role to play in helping to develop the surrounding community in terms of the capital and skills that the industry requires.
ANALISIS PENENTUAN STRATEGI PEMASARAN DENGAN KONSEP MARKETING MIX PADA DAYA TARIK WISATA GILI LAMPU LOMBOK TIMUR Yona Floranika; Erri Supriyadi; I Wayan Nuada; Muharis Ali; I Gusti Ngurah Oka Widjaya; Indrapati Indrapati; I Wayan Bratayasa
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.454 KB) | DOI: 10.47492/jrt.v2i2.2156

Abstract

Gili Lampu is a marine tourism destination that has potential with uniqueness and characteristics that are not owned by other tourist destinations in the vicinity which are expected to attract large numbers of tourists, one way is to do marketing. This study will discuss the marketing strategy carried out by the Gili Lampu manager using the concept of the marketing mix, the aim is to find out the obstacles in the application of the strategy that has been carried out. This research method uses a qualitative method with a descriptive approach. The results of this study reveal that the marketing strategy carried out by the Gili Lampu manager uses the concept of a marketing mix, especially the 8p marketing mix, where for each 8p variable it has been carried out namely product, price, place, promotion, people, packaging, program and partnership. , there are several variables that are still not optimally carried out by the manager such as products, prices, promotions and programs. For this reason, it is very important to determine the right marketing strategy for tourist destinations because it will have a very large influence in increasing the number of tourist visits.
Dampak Pengabdian Kepada Masyarakat Terhadap Pengembangan Pariwisata: Studi Kasus di Bali, Indonesia Annisa Rizkikaddhuhani; I Wayan Bratayasa
PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata Vol 1 No 1 (2023): PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata
Publisher : Pusat Kajian Pariwisata dan Publikasi Jurnal Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.156 KB) | DOI: 10.47492/pentahelix.v1i1.1

Abstract

Community service has become an essential aspect of sustainable tourism development, especially in developing countries where tourism is a significant source of revenue. This study aims to examine the impact of community service on tourism development in Bali, Indonesia. Using a case study approach, data were collected from various sources, including interviews with tourism stakeholders, community leaders, and tourists. The findings show that community service initiatives have a positive impact on tourism development in Bali. These initiatives contribute to the improvement of local infrastructure, the preservation of cultural heritage, and the promotion of eco-tourism activities. Moreover, community service projects increase community involvement in tourism, enhance community pride and ownership, and foster a sense of responsibility towards sustainable tourism development
Mengembangkan Potensi Pariwisata Lombok Melalui Pelatihan dan Pemberdayaan Masyarakat Lokal Risky Angga Pramuja; I Wayan Bratayasa; Putrawan Habibi
PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata Vol 1 No 2 (2023): Pentahelix: Jurnal Ilmiah Pengabdian Pariwisata
Publisher : Pusat Kajian Pariwisata dan Publikasi Jurnal Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.284 KB) | DOI: 10.47492/pentahelix.v1i2.16

Abstract

This research aims to develop tourism potential in Lombok through training and empowering local communities. The research was conducted by collecting data through surveys and interviews with local communities, as well as involving tourism-related stakeholders. The results of the study show that local people have a positive perception of the tourism industry, but their participation is still limited. Through skills training, local people can acquire the necessary knowledge and skills to be actively involved in the tourism industry. Training and empowering local communities have had positive impacts, including increased income, improved quality of products and services, and greater participation in owning and managing tourism businesses. However, there are still challenges that need to be overcome, such as cooperation between the government, tourism managers and local communities, access to training and resources, and sustainable tourism development. Recommendations for this research include expanding training programs, developing policies that support local community participation, and synergies between the government, the tourism sector, and local communities. This research is expected to provide guidance and a positive contribution in developing tourism potential in Lombok and other areas with a similar context
STRATEGI MENGANGKAT CITRA JAJANAN LOKAL SEBAGAIPENUNJANG PRODUK PARIWISATA DI DESA LENDANG NANGKA LOMBOK TIMUR Doni Argian Okta; Lalu Yulendra; I Ketut Purwata; I Wayan Nuada; I Wayan Bratayasa
Journal Of Responsible Tourism Vol 3 No 1: Juli 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jrt.v3i1.2717

Abstract

Penelitian ini bertujuan untuk (1) mengidentifikasi faktor internal dan eksternal untuk mengangkat citra jajanan tradisional(2) merumuskan alternatif strategi mengangkat citra jajanan lokal yang sesuai untuk Desa Lendang Nangka. Penelitian ini menggunakan metode analisis deskriptif kualitatif. Metode penentuan informan secara purposive sampling. Data yang digunakan dalam penelitian ini adalah observasi, wawancara mendalam dan dokumentasi. Analisis data yang digunakan adalah Analisis SWOT : (1) Matriks Internal Factor Evaluation (IFE) (2) Matriks Eksternal Factor Evaluation (EFE) untuk mengidenifikasi faktor iternal dan eksernal, mengetahui posisi dan merumuskan alternatif strategi mengangkat citra jajanan tradisonal di Desa Lendang Nangka Lombok timur. Hasil penelitian menunjukkan bahwa Matriks Internal Factor Evaluation (IFE), yang menjadi kekuatan utama dari Desa Lendang Nangka Lombok timur adalah. Berdasarkan Matriks Eksternal Factor Evaluation (EFE), yang menjadi peluang utama Dengan adanya teknologi yang canggih dapat dimanfaatkan sebagai sarana promosi andalan, serta adanya destinasi wisata di sekitar Desa Lendang Nangka sebagai poin utama untuk di kunjungi, dan memiliki peluang potensi jajanan lokal/tradsioinal sebagai produk wisata yang akan menujang destinasi wisata tersebut, selain itu akan berefek bagi para pelaku UMKM.
Co-Authors Annisa Rizkikaddhuhani Azizurrohman, Muhammad Doni Argian Okta Erri Supriyadi Fathurrahim Fathurrahim I Gusti Ngurah Oka Widjaya I Ketut Purwata I Wayan Nuada I Wayan Nuada Indrapati Indrapati Mohamad Najmudin Muharis Ali Murianto Murianto Putrawan Habibi Risky Angga Pramuja Susanty, Sri Uwi Martayadi Yona Floranika Yulendra, Lalu