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ANALISIS PENGARUH KETETAPAN HARGA, PROMOSI, DAN FASILITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI HOTEL YESTOYA WAY JEPARA LAMPUNG TIMUR Buchori, Buchori
issn 1978-6573
Publisher : Fakultas Ekonomi UM Metro

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Abstract

Companies that are able to compete in the market is the company that can provide quality products or services. So the company is required to continue to make improvements, especially in the quality of service. It is intended that all the goods or services being offered will have a good place in the eyes of the public as consumers and potential consumers. Because consumers in selecting goods and services based on the motivation that will affect the type, taste the goods and services purchased.Formulation of the problem in this research is "Are there statutes influence price, promotion, and service facilities on consumer satisfaction in Hotel Yestoya Way Jepara East Lampung in 2014?"The purpose of this study was to determine and analyze the effect of statutes price, promotion, and service facilities on consumer satisfaction in Hotel Yestoya Way Jepara East Lampung in 2014.The populations in this study are all consumers who stay at the Hotel Yestoya Way Jepara East Lampung during 2014.Results of the study conclude from this study that the purpose of statutes price, promotion, and service facilities affects customer satisfaction. Results of analysis that has been done by using multiple linear regression formula above, found that the provisions pricing, promotion, and service facilities affects only 0.784 whereas 0.216 influenced by other factors. Therefore both the independent variable is affecting, but the requirements are smaller than these three variables. Thus statutes price, promotion and service facilities affects customer satisfaction at the Hotel Yestoya Way Jepara East Lampung. Keywords: Consumer satisfaction, price, promotion, service facilities.
BLUE ECONOMY CONCEPT IN EXTENSION WASTE OF FISH BAUNG INTO FISH OIL IN SUNGAI PAKU VILLAGE KAMPAR KIRI, KAMPAR REGENCY, RIAU PROVINCE Ilza, Mirna; Ikhsan, Ikhsan; Azhari, Azhari; Buchori, Buchori
INTERNATIONAL JOURNAL OF ECONOMIC, BUSINESS AND APPLICATIONS Vol 4, No 1 (2019)
Publisher : INTERNATIONAL JOURNAL OF ECONOMIC, BUSINESS AND APPLICATIONS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.82 KB) | DOI: 10.31258/ijeba.4.1.44-52

Abstract

Service to the public entitled "Guidance processing of fish waste baung into fish oil in Sei Paku Village, Kampar Kiri, Kampar District, Riau Province "has been carried out for 4 months in order to: 1) provide understanding and insight to the participants extension that baung fish waste can be processed into fish oil. 2) Giving briefing to the participants on the techniques of fish waste processing into fish oil. 3) To motivate participants to conduct business based processed fish waste products to supplement the family income. 4) Maintaining the quality and quantity of fish oil products produced in order to penetrate the wider market. 5) Provide new jobs. 6) Realize blue economy. Blue Economy is an economic concept that will be developed in Sei Paku to the challenging of environmentally destructive economic system, the damage caused by the presence of fish processing waste baung released into the environment. Interest extension with the motto of  Blue Economy is no waste is wasted, meaning that all fishery products including waste can be utilized to improve the welfare of the community. Method of activities undertaken to achieve the goal of community service are lectures, discussions, consultations and practical demonstrations directly manufacture baung fish waste into fish oil. Counseling is done four stages starting with preparation for the month of August 2016, the implementation in September 2016, the establishment of a business group in October 2016, evaluation and monitoring in November 2016. As a result, at the end of public education can already take advantage of the technology is taught and business groups has been formed to start a business based on fish waste to increase the family income at the same time realizing the BlueEconomy