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All Journal JAMU : Jurnal Abdi Masyarakat UMUS
Yenny Ernitawati
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhadi Setiabudi Brebes,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Manajemen Tatakelola BUMDES: Mengelola Pemasaran Produk Andi Yulianto; Mukson Mukson; Otong Saeful Bachri; Slamet Bambang Riono; Yenny Ernitawati
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 1 No. 01 (2020): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.61 KB) | DOI: 10.46772/jamu.v1i01.234

Abstract

In its work in Jatimakmur Village, Songom District, Brebes, already has a BUMDes "Go Public", but BUMDes has a myriad of problems. BUMDes management can be said to be difficult because of problems such as limited human resources (HR). Some challenges faced in the management of BUMDes "Go Public" include the problem of organizational arrangements. Finding and developing village potential Marketing problems. The purpose of this activity is to encourage BUMDes managers to be able to develop marketing strategies with the right process. Encourage BUMDes managers to have the ability to identify their potential and opportunities to become profitable business units for villages by marketing their products to consumers.The stages of the implementation of community service are the identification of problems BUMDes managers, presentation of material and questions and answers with BUMDes managers. The knowledge and understanding of BUMDes managers is increasing about marketing strategies for BUMDes products. This can be seen from the indicators. Many questions from BUMDes managers submitted and explanations related to them, there is a good transfer of information and an increase in understanding related to how to market BUMDes products.
Co-Authors Andi Yulianto Mukson Mukson Otong Saeful Bachri Riono, Slamet Bambang