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All Journal Jurnal Komunikasi Profesional Jurnal Mantik INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian West Science
Rahmat Rahmat
Fakultas Ekonomi Dan Bisnis Universitas Tamansiswa Padang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Pengembangan Produk dan Pemasaran UMKM melalui Kegiatan Pengabdian pada Masyarakat Frans Sudirjo; Nuryati Solapari; Apri Wahyudi; Rahmat; Muwafiqus Shobri; Rahmat Joko Nugroho
Jurnal Pengabdian West Science Vol 2 No 03 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.206 KB) | DOI: 10.58812/jpws.v2i03.278

Abstract

Pemasaran merupakan hal yang diharuskan dalam berjualan dari mulai UMKM sampai ke raksasa ritel, bahkan di abad 21 ini, pemasaran adalah faktor kesuksesan perusahaan dalam berbisnis. Dalam pemasaran ada yang disebut komunikasi pemasaran, dapat diartikan sebagai komunikasi. Pengabdian ini kami lakukan untuk mengedukasi para pedagang yang memiliki informasi dan skill yang minim dalam hal pemasaran. Tujuan dari sosial pengabdian adalah untuk mengedukasi beberapa penjual yang kurang peka terhadap perubahan bisnis di bidang pemasaran. Masalah ini harus diselesaikan agar menjaring para konsumen datang untuk membeli kopi dan makanan yang dijual pada warkop tersebut. Pembuatan Banner agar warung nasi ini dapat lebih dikenal lagi. Kita menambahkan alas pada meja dan bangku agar pembeli nyaman, membeli taplak meja yang baru agar terlihat lebih rapih.
Content analysis of kfcku application: hyperreality interface A Abdi; Budi Prayogi; Meiana Harfika; Rahmat; Melda Agnes Manuhutu
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.784 KB) | DOI: 10.25139/jkp.v7i2.6226

Abstract

Digital application becomes key role in delivering great services from big franchise such as Pegadaian, Tix ID, Shopee, Netflix, etc. The digital application on KFCku app had recently been helping in building digital payment. Hyperreality becomes widespread practice in this industry as they continue to live day by day. The core concept of this research is Hyperreality which influences substantial number of people into purchasing stuff. Purchasing should by your own decision instead of someone’s making. Content analysis will be a useful technique to measure how strong the enemy is.
Analysis of Live Music, Taste, and Product Diversity on Customer Satisfaction at Parewa Coffee Padang Yuni Candra; Mira Despika; Hafrizal Okta Ade Putra; Rahmat Rahmat
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.481

Abstract

This study aims to determine the effect of live music, taste and product variety on customer satisfaction at Parewa Coffee Padang. The research method used is descriptive quantitative. The sample in this study amounted to 100 respondents, with purposive sampling technique. The data analysis technique used is multiple linear regression, t test, f test, and the coefficient of determination. The results of the t-test were carried out partially with the live music variable, taste and product variety having a significant effect on Parewa Coffee customer satisfaction. the results of the f test variable live music, taste and product variety have a significant effect on customer satisfaction Parewa Coffee, while the results of the coefficient of determination are found in the Adjusted R-Square value of 23.0%
Optimizing service management and digital sales in MSMES with sales information system Frans Sudirjo; Rahmat Rahmat; Kraugusteeliana Kraugusteeliana; Susi Indriyani; Abdurrahman Sadikin
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4018

Abstract

Through digitization and sales information systems, MSMEs can improve their efficiency, market reach, and consumer experience in a digital era that is becoming increasingly advanced. The urgency of the research emphasizes on the rising level of business competition, urging MSMEs to adapt rapidly. If micro, small, and medium-sized enterprises (MSMEs) cannot keep up with technological trends and continue to rely on conventional methods, they risk losing market share and consumer loyalty. MSMEs can also be hindered by inefficient management and inability to utilize information technology. The research aims to implement a sales information system for MSMEs in optimizing service and sales management using the System Development Life Cycle (SDLC) method. According to the findings of the study, there are eight features of the sales information system that are tailored to the analysis of functional requirements in business processes in MSMEs, and the results of blackbox testing indicate that the system features have run successfully
Co-Authors Abdi Abdi Abdurrahman Sadikin Ade Putra, Hafrizal Okta Apri Wahyudi Budi Prayogi Frans Sudirjo Frans Sudirjo Kraugusteeliana Kraugusteeliana Meiana Harfika Melda Agnes Manuhutu Mira Despika Muwafiqus Shobri Nuryati Solapari Rahmat Joko Nugroho Susi Indriyani Yuni Candra