Articles
<![CDATA[ROLE OF IMAGE IN MARKETING PERFORMANCE ODEL SUPPORTED BY MARKETING COMMUNICATION AND COMPANY SOCIAL RESPONSIBILITY ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>
<![CDATA[ Jurnal Keuangan dan Perbankan Vol 20, No 1 (2016): January 2016 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jkdp.v20i1.151
<![CDATA[AbstractBanking industries have not been effective yet in implementing marketing communication and company social responsibility programs. The establishment of image has not been done effectively yet; accordingly marketing performance cannot be implemented as it is expected. This research was done in the banking industries at Bandung City with sample as much as 42 banking industries drawn using a random sampling method. Thaanalysis procedure used Structural Equation Modeling based on Partial Least Square. This study generates anew model different with the previous researches where marketing communication and company social respon-sibility programs do not affect directly on the banking industries marketing performance. Nevertheless the image affect the marketing performance moderately. In conclusion, banking industries marketing perfor-mance can be maximal when the marketing communication is implemented effectively and the company social responsibility is implemented conducively in order to shape positive image.]]>
<![CDATA[SUSTAINABLE MANAGEMENT OF TOURISM IN PANDEMIC COVID-19 ]]>
<![CDATA[Senny Luckyardi]]>;
<![CDATA[Eddy Soeryanto Soegoto]]>;
<![CDATA[Theresia Valentina Lumban Gaol]]>;
<![CDATA[Dina Oktafiani]]>
<![CDATA[ FIRM Journal of Management Studies Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES ]]>
Publisher : <![CDATA[President University ]]>
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DOI: 10.33021/firm.v6i2.1564
<![CDATA[Currently, Tourism is an inseparable part of life in modern society. Tired with routine urban activities, triggering the development of nature tourism as a place of recreation that is most in demand. Therefore, this research was conducted to determine the role of community participation and land-use change in the Kampoeng Ciherang Tourism Area, to realize sustainable tourism management in the Covid-19 pandemic. The method used in this research was data collection using primary and secondary data, by directly observing the current conditions of Kampoeng Ciherang Tourism Area, which was supported by the availability of secondary data from the relevant agencies. This research discussed community participation in the management of Kampoeng Ciherang Tourism Area, and the impact on land use from tourism activities, especially during the Covid-19 pandemic. The results of this study indicated that in managing tourism, the Tourism Area of Kampung Ciherang had not been able to realize sustainable tourism management especially during the Covid-19 pandemic period, this could be seen from the low level of community participation because tourism management was still fully held by the private sector as the owner of facilities and infrastructure and government as supervisors, even though the change in land use did not experience significant changes at the tourist site. If it does not pay attention to sustainable tourism management, it is feared that in the future there will be an uncontrolled conversion of land from these activities.]]>
<![CDATA[THE EFFECT OF ENTREPRENEURSHIP-BASED CURRICULUM ON HIGHER EDUCATION INSTITUTION TOWARDS NON-ECONOMIC STUDENT’S ENTREPRENEURIAL INTEREST ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>
<![CDATA[ Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 1 (2018): Jurnal Ilmiah Econosains ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Negeri Jakarta ]]>
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DOI: 10.21009/econosains.0161.02
<![CDATA[ABSTRACTThe purpose of this research is to discover: (1) The influence of entrepreneurship-based curriculum of Higher Education Institutions (HEI) toward non-economic student’s entrepreneurial interest (2) the extent to which the influence of entrepreneurship-based curriculum of HEI affects non-economics student’s entrepreneurial interest. This research is a causality research with quantitative research method. Data collection was done by spreading questionnaires to 100 respondents attending the class of entrepreneurship course. The respondents are the students of non-economics department in Universitas Komputer Indonesia. Each statement on the questionnaire was rated with a Likert scale. Test of variability and reliability is done on the questionnaire data. Data analysis method using simple linear regression with IBM Statistical Social Science Program (SPSS) 20. The results showed that (1) the entrepreneurship-based curriculum of HEI has significant and positive influence on student’s entrepreneurial interest of non-economic department with a correlation coefficient of 0.987. The positive relationship indicates that the larger the portion of entrepreneurship education in the curriculum of HEI, the higher student’s entrepreneurship interest of non-economics department (2) the percentage of the entrepreneurial-based HEI curriculum influence of non-economic student’s entrepreneurial interest of is 97,4%.]]>
<![CDATA[MODEL PEMETAAN MEDIA SOSIAL SEBAGAI SARANA BISNIS ONLINE PADA TOKO ARENA DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol 8 No 1: April 2018 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v8i1.996
<![CDATA[Penelitian ini dilakukan untuk membuat model bagaimana sebuah toko online dapat menjalankan bisnisnya melalui web site. Didasarkan model layanan online peneliti melakukan survei terhadap 100 konsumen untuk diteliti bagaimana tanggapan mereka mengenai layanan online tersebut. Temuan riset membuktikan bahwa secara keseluruhan media sosial sebagai sarana bisnis online toko Arena tersebut memiliki kemudahan dalam mengakses dan dianggap penting oleh konsumen dalam fungsinya sebagai  layanan online. Variable layanan Lookbook memperoleh tanggapan paling penting dibandingkan ke lima variable lainnya. Sedangkan Variable Layanan How to buy mendapatkan tanggapan kurang penting bagi konsumen. Selanjutnya media social bisnis online berpengaruh terhadap minat beli konsumen untuk membeli produk yang ditawarkan oleh toko Arena tersebut. Kata Kunci: Media social, bisnis online, minat beli konsumen]]>
<![CDATA[MODEL KEPUTUSAN PEMBELIAN MELALUI IMPLEMENTASI STRATEGI BAURAN PROMOSI PADA BISNIS ONLINE (STUDI KASUS: PADA TRANSPORTASI PT GOJEK INDONESIA) ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>
<![CDATA[ Majalah Ilmiah UNIKOM Vol 16 No 1 (2018): Majalah Ilmiah Unikom ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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<![CDATA[The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.]]>
<![CDATA[PENGARUH RISIKO PADA E-COMMERCE ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>;
<![CDATA[Muhammad Habibi Putera]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v16i1.215
<![CDATA[This study examines the effect of consumer confidence and risk on e-commerce buying interest. The research method used a multiple linear regression test with the help of the SPSS program. This type of research was qualitative by interviewing random sampling students of Universitas Komputer Indonesia who are majoring in information systems. The variables of this study were the consumer's confidence (X1) and risk (X2), which are independent, as well as the purchase interest variable (Y) as the dependent variable. The results showed that risk and consumer confidence significantly influenced buying interest in E-Commerce. An e-commerce website needs to provide helpful information and the right strategy in building a consumer's trust. The company can also display innovations on its website so that buyers can easily understand the flow of payments and guarantee personal data security. Besides, companies also need to provide security and assurance to consumers while making transactions in e-commerce.]]>
<![CDATA[Design of a Customizable Preview Feature on Clothing Website ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>;
<![CDATA[Muhammad Ananta Hafidz]]>;
<![CDATA[Rania Febiananda]]>;
<![CDATA[Daniel Maruli]]>
<![CDATA[ International Journal of Research and Applied Technology (INJURATECH) Vol 2 No 1 (2022): International Journal of Research and Applied Technology (INJURATECH) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/injuratech.v2i1.6614
<![CDATA[Clothing trends that always change over time, and the tight competition in the clothing business make producers have to rack their brains so that the business they run has additional points for consumers, ranging from changes in design, use of materials, colour selection to the promotion section. The purpose of this research is to create a custom clothing feature on the website that is useful for consumers who have a special desire for the clothes they want to buy. The research method used in this research is descriptive analysis with a quantitative approach. The results show that the addition of the Custom Clothing feature can provide better clothes ordering experience on a digital platform that can be accessed through each computer. The main concept of this feature is a choice of sizes and pieces of clothing that can be chosen without thinking about stock availability. In the end, this feature is here to help consumers who have a special desire for the clothes they want to buy, so that consumers who have special desires can have clothes from that brand without thinking about stock availabilityClothing trends that always change over time, and the tight competition in the clothing business make producers have to rack their brains so that the business they run has additional points for consumers, ranging from changes in design, use of materials, colour selection to the promotion section. The purpose of this research is to create a custom clothing feature on the website that is useful for consumers who have a special desire for the clothes they want to buy. The research method used in this research is descriptive analysis with a quantitative approach. The results show that the addition of the Custom Clothing feature can provide better clothes ordering experience on a digital platform that can be accessed through each computer. The main concept of this feature is a choice of sizes and pieces of clothing that can be chosen without thinking about stock availability. In the end, this feature is here to help consumers who have a special desire for the clothes they want to buy, so that consumers who have special desires can have clothes from that brand without thinking about stock availability]]>
<![CDATA[ZionimeArt App: Designing Mobile Application as A Medium For Selling Anime T-shirts ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>;
<![CDATA[Novia Aenu Rizqi]]>;
<![CDATA[Iluh Sri Purwani]]>;
<![CDATA[Zanjabil Zulkarnain]]>
<![CDATA[ International Journal of Research and Applied Technology (INJURATECH) Vol 2 No 1 (2022): International Journal of Research and Applied Technology (INJURATECH) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/injuratech.v2i1.6620
<![CDATA[Technology and information media is currently experiencing a rapid development, this is seen from the use of technology media as a tool in various aspects of life and one of them is the development of applications as a place to buy and sell a product. The purpose of designing this application is as a place / information system that can help the public in finding and buying reliable Japanese anime T-shirts, in addition this application is also a promotional media with the marketing segment of anime T-shirts. This research used qualitative descriptive analysis method with High fidelity prototyping and SDLC method. The development of ZionimeArt application can make it easier for people especially anime fans to easily find and buy various types of anime T-shirts in one place. In addition, because of the concept of a mobile application, it can facilitate users in accessing the site under any conditions easily and efficiently. ZionimeArt itself has the main purpose as a special application for the sale of various types of anime T-shirts, with a display that presents a wide selection of clothing types up to the purchase process. With this, the purpose and function of this application is to help and overcome the difficulties of the community in finding different types of anime T-shirts. It can be concluded, ZionimeArt application is an intermediary media between the community and anime products that they like, so they can buy it easily.]]>
<![CDATA[The Effect of Using Applications to Facilitate Medicine Purchase Amid the Covid-19 Pandemic ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>;
<![CDATA[Nadia Tahiyyah Alifia]]>;
<![CDATA[Tiara Salsabila]]>;
<![CDATA[Cindy Nuke Mardika]]>
<![CDATA[ International Journal of Research and Applied Technology (INJURATECH) Vol 2 No 1 (2022): International Journal of Research and Applied Technology (INJURATECH) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/injuratech.v2i1.6621
<![CDATA[The purpose of this study was to determine the effect of technology on the pharmaceutical industry through applications to facilitate customers in purchasing medicinedru during the pandemic and to find out whether medicine sales during the Covid-19 pandemic affected the Indonesian economy. The method used in this research is descriptive method and qualitative method. with the technique of observing the results of writing related to the title and collecting field data. The research step is to look for references that refer to the title in order to get an overview for research on medicine sales applications that are more practical and in demand by the public in the Covid-19 pandemic condition. The results of this study indicate that medicine sales in the application are more desirable and have a significant increase. The increase in medicine sales was due to high consumer demand during a pandemic, people reduced outdoor activities and maintained their immune system to consume various medicine, vitamins, etc. From these results, it can be seen that the production of medicine sales is one sector that has increased with advances in technology, more and more people are choosing applications because it makes it easier for people to buy medicines, and medicine sales have an impact on improving the Indonesian economy during the COVID-19 pandemic.]]>
<![CDATA[Utilization of Word-of-Mouth Marketing Strategy in Culinary Business ]]>
<![CDATA[Eddy Soeryanto Soegoto]]>;
<![CDATA[Nurul Amelia]]>;
<![CDATA[Nada Archy Dhafina]]>;
<![CDATA[Wellga Berlianti]]>
<![CDATA[ International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/injuratech.v1i2.6779
<![CDATA[The purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study are the application of the Word of Mouth strategy in the culinary industry sector in increasing sales and building brand awareness and growing public trust in products and companies. The presence of the Word Of Mouth strategy maximizes the development of the culinary business industry with a very wide reach. This study was conducted to determine how effective and influential the use of the Word of Mouth strategy is in the culinary business. In the end, the Word of Mouth marketing communication strategy can be utilized and beneficial for culinary business people in this modern era. Word of mouth marketing communication strategy is very helpful in promoting and attracting potential customers and retaining repeat customers]]>
