Geofakta Razali
STIAMI Social and Management Science Institute

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ANALYSIS OF ONLINE MEDIA LIVE STREAMING TRENDS ON WEBSITES AND YOUTUBE NEWS TELEVISION IN WEST JAVA Mirza Ronda; Geofakta Razali
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 1 No. 3 (2022): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v1i3.416

Abstract

The increasing adoption of online live streaming by most news television in West Java is utilized as one of the online broadcasting media. This research was conducted using a qualitative approach and meta-analytic method from data from one of the private news television stations in West Java. The results of the analysis show that the trend of using online live streaming on websites and Youtube to get news information continues to increase and allows users to adopt online broadcasts more than conventional ones which will also trigger business shifts and media convergence in West Java.
The Effects of Service Quality, Experience, Consumer Satisfaction, and Brand Switching Behavior (Case Study of Karadenta Care) M. Rafid; Andriya Risdwiyanto; Kraugusteeliana Kraugusteeliana; Geofakta Razali
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.439

Abstract

Research at the Karadenta care clinicit aims to analyze the effect of service quality, consumer experience and variation-seeking behavior on brand switching. Consumer satisfaction is then used as mediation of consumer experience and service quality on brand switching. This study used a purposive sampling technique with a total of 82 respondents who were beauty clinic patients who had changed services from the previous beauty clinic and were currently using beauty treatments for 1 year at the current beauty clinic. Questionnaire data were processed using Partial Least Square (PLS) analysis with testing measurement model (outer) model and inner model with path coefficients. The results of the analysis show that service quality and customer experience have a significant effect on customer satisfaction. The variable of consumer satisfaction has a negative effect on variation seeking behavior and variation seeking behavior has a positive effect on brand switching, but consumer satisfaction has no effect on brand switching. The consumer satisfaction variable does not mediate service quality and consumer experience towards the switching of the Karadenta care brand.