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All Journal Social Economics and Ecology International Journal (SEEIJ) Akubis: Jurnal Akuntansi dan Bisnis
Vendy Wijaya
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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PENGEMBANGAN STRATEGI PEMASARAN KAWASAN EKOWISATA DI INDONESIA YANG BERBASIS PADA PENINGKATAN EKONOMI LOKAL Vendy Wijaya
Jurnal AKUBIS Fakultas Ekonomi dan Bisnis Vol 3 No 2 (2017): vol 1 no 1 Desember 2016
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.821 KB) | DOI: 10.37832/akubis.v3i2.10

Abstract

This study aims to determine the potential of ecotourismlocated in Indonesia, analyze the elements of ecotourismmanagement and public participation to the economic andenvironmental aspects as well as formulating marketingstrategies. The results showed that in the management of thetourism element of ecotourism there are still somedeficiencies. Local communities haven’t been intensivelyinvolved and yet derive optimal benefits from ecotourism. Dueto ecotourism hasn’t contributed much to stimulate theeconomy of local communities. In order to meet the criteria ofthe concept of ecotourism, the main efforts of local communityinvolvement is needed. Viewed from the aspect ofconservation, has been their natural and cultural preservationprogram, and of the economic aspects that benefit localcommunities.
The Influence of Social Media Communication Created By The Company, Brand Equity, Brand Attitude On The Purchase Intention of Gt.Radial Tire Products Vendy Wijaya
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10033

Abstract

The Purpose of this research is to find out the effect between Firm-Created Social Media Communication on Brand Equity and Brand Attitude which influence Purchase Intention on GT Radial product. The population of this research is the people whose liked the GT Radial Indonesia Facebook fanpage, which is 51.715 people. The method used for collecting data is using a questionnaire with 396 respondents using the Slovin method. The analysis method used for this research is Structural Equation Modeling (SEM). The purpose for using this method is to help assess the measurement properties and test the proposed theoretical relationships by using a single technique. The research methodology used in this research is Quantitative because it will be measurable and systematic to collect data or information that can be used to achieve the purpose of research. The result is between every variable, they have a significant effect. Except Brand Equity variable didn’t have a significant effect on Purchase Intention and can’t be used as mediation variable. The conclusion of this research is that the variable used for mediating between Firm-Created Social Media Communication and Purchase Intention can be replaced by trust variable.
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