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All Journal Akubis: Jurnal Akuntansi dan Bisnis
Cornelius Niwadolo
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Economics, Econometrics & Finance

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PENGARUH E-SERVQUAL TERHADAP KEPERCAYAAN DAN LOYALITAS PELANGGAN PT. KERETA API INDONESIA (PERSERO) Anni Yudiastuti; Cornelius Niwadolo
Jurnal AKUBIS Fakultas Ekonomi dan Bisnis Vol 4 No 2 (2019): vol 1 no 1 Desember 2016
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/akubis.v3i2.13

Abstract

This study aims to examine the effect of the company's qualityonline services (E-Servqual) on customer loyalty in PT KeretaApi Indonesia (Persero) with trust as an intervening variable,method of analysis using Partial Least Square (PLS). The results showed a direct effect and significant variable E-Servqual on the Trust (the Trust), where the value of t statistics for 5205 which is above ± 1.96 (5%). with coefficient of 0,488 positive path, can be interpreted that the better E-Servqual, would cause the Trust of consumers will also be higher. Path coefficient values indicate a direct and significanteffect of the variable Trust on loyality with a value of tstatistics for 9,005 which is above ± 1.96 (5%). From the pathcoefficient value of 0621 (positive), can be interpreted that thehigher the Trust (Trust) consumers, it will lead to customerloyalty will also be higher.
PENGARUH FAKTOR SOSIAL TERHADAP PENGAMBILAN KEPUTUSAN STUDI PADA SEKOLAH MENENGAH ATAS KATOLIK (SMAK) KOLESE SANTO YUSUF MALANG (HUA IND) Sowanolo Halawa; Anni Yudiastuti; Cornelius Niwadolo
Jurnal AKUBIS Fakultas Ekonomi dan Bisnis Vol 5 No 1 (2020): vol 2 no 1 Juli 2017
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/akubis.v4i1.19

Abstract

The service sector which is growing rapidly in Indonesia, isthe education services sector. The development of privatehigh school in Indonesia led to increasingly fiercecompetition to win sympathy from prospective students whohave graduated junior high school (SMP) to choose the highschool that have been provided.This study aimed to: (1) to determine the significance ofsocial factors influence (X) consisting of the reference group(X1), family (X2), the role and social status (X3) for makingdecisions on studies in Catholic Senior High School (SMAK)Kolese Santo Yusup Malang (Hua Ind). (2) To determine thesocial factors that has the most dominant influence on thedecision-making studies at Catholic Senior High School(SMAK) Kolese Santo Yusup Malang (Hua Ind).The type of research is explanatory research. The populationis all male and female students who are studying in SMAKSanto Yusup Malang (Hua Ind) and sample in this studyconsist of 303 male and female students grade I to grade III.The data analysis is using multiple linear regression analysis.The results showed that 56.2% of male and female studentschose decision SMAK Santo Yusup Malang Colleges (Hua Ind)is influenced by social factors (X) consisting of the referencegroup (X1), family (X2), and the role and social status (X3 ),while the remaining 43.8% is influenced by other factorsoutside the social factor.Based on the results of F test and t test, we can know thatsocial factors (X) consisting of the reference group (X1),family (X2), and the role and social status (X3)simultaneously and partially has significant effect on thedecision on both male and female students in choosing SMAKSanto Yusup Malang (Hua Ind). The variables thatsignificantly influence the decision of male and femalestudents in choosing SMAK Santo Yusup Malang (Hua Ind) isthe role and social status (X3) with indicator influence healthclub (X21) and organizations such as OSIS (X22).
PENGARUH FAKTOR-FAKTOR PSIKOLOGIS KONSUMEN TERHADAP KEPUTUSAN MEMILIKI MOBIL TOYOTA AVANZA DI MALANG TOWN SQUARE (MATOS) Elisabeth S. Meilinda; Anni Yudiastuti; Cornelius Niwadolo
Jurnal AKUBIS Fakultas Ekonomi dan Bisnis Vol 5 No 1 (2020): vol 2 no 1 Juli 2017
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (766.515 KB) | DOI: 10.37832/akubis.v4i1.21

Abstract

Along with the development of modern era caused so muchcompetition in an increasingly competitive business world.This can be seen with the variations of new products withbrilliant innovation. The result of this competition is thatconsumer can choose a variant product with higher quality,so that in decisions making process consumers can chooseaccording to their ability to buy, taste, and quality of theproduct itself. This study aims to determine the effect ofpsychological variables of consumers to the decision inhaving Toyota Avanza in the Malang Town Square (MATOS).The population of this study is selected using the selectioncriteria of population and obtained 100 respondents whoown Avanza car and parked in MATOS. The research sampleis using 50 respondents. Data analysis method used ismultiple linear regression analysis. Psychological variablesused in this study are motivation, perception, learning, andbeliefs and attitudes. Each variable has certain indicators.Motivation variable consists of three indicators, namely theneeds of prestige, the desire for recognition, and serviceavailability. Perception variables measures with the carcapability indicator, fuel economy, car facilities, and productadvantages. Learning has an indicator variable of personalexperience, the experience of relatives, and the people'sjudgment of the Toyota brand. Beliefs and Attitudes variablehas indicators the compliance with the quality of the car,safety desire, interest and loyalty to the brand models.The results of this study showed that only one variable thathas an influence on purchasing decisions avanza car, whichis learning. Motivation, perceptions, and beliefs and attitudesvariables did not affect the decision in having Toyota Avanzain Malang Town Square (MATOS)
Co-Authors Anni Yudiastuti Elisabeth S. Meilinda Sowanolo Halawa