Article Per Year (5 Year)
p-Index From 2018 - 2023
0.408
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This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business
Zarkasi Zarkasi
Institut Agama Islam Negeri Pontianak
Economics, Econometrics & Finance

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Company Performance and Corporate Social Responsibility Zarkasi Zarkasi; Sufyati HS; Darmawati Manda; Deddy Novie Citra Arta
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 1 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.665 KB) | DOI: 10.24256/kharaj.v5i1.3642

Abstract

This study seeks empirical evidence on the impact of independent variables, namely corporate social responsibility and state, as moderating variables on firm performance. The purposive sampling technique was used to analyze a sample of 7 companies in the construction sub-sector listed on the Indonesia Stock Exchange between 2019 and 2022. Panel data regression and descriptive statistics were employed in this study. The study's findings show that corporate social responsibility has a positive but non-significant effect on firm performance, and that the state does not moderate the effect of corporate social responsibility on firm performance.
Influence of Brand Image, Product Design, and Celebrity Endorsement Zarkasi Zarkasi; Rian Ardianto; Ferdinandus Sampe; Anis Okta Cahyaningrum
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 1 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.89 KB) | DOI: 10.24256/kharaj.v5i1.3644

Abstract

This study aims to determine the effect of brand image, product design, and celebrity endorsement on the repurchase intention of consumers of soccer shoes. The object of this research is the consumer of soccer shoes in Pangandaran Regency. The sampling method of this study was an accidental sampling technique with 97 respondents. The data analysis technique was the multiple linear regression analysis with the SPSS program. The results showed that brand image has no significant effect on repurchase intention. Meanwhile, product design and celebrity endorsements have a positive effect on repurchase intention.
Co-Authors Anis Okta Cahyaningrum Citra Arta, Deddy Novie Darmawati Manda Ferdinandus Sampe Rian Ardianto Sufyati HS