Rian Ardianto
Institut Agama Islam Negeri Pontianak

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Influence of Brand Image, Product Design, and Celebrity Endorsement Zarkasi Zarkasi; Rian Ardianto; Ferdinandus Sampe; Anis Okta Cahyaningrum
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 1 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.89 KB) | DOI: 10.24256/kharaj.v5i1.3644


This study aims to determine the effect of brand image, product design, and celebrity endorsement on the repurchase intention of consumers of soccer shoes. The object of this research is the consumer of soccer shoes in Pangandaran Regency. The sampling method of this study was an accidental sampling technique with 97 respondents. The data analysis technique was the multiple linear regression analysis with the SPSS program. The results showed that brand image has no significant effect on repurchase intention. Meanwhile, product design and celebrity endorsements have a positive effect on repurchase intention.