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Strategi Pemasaran UMKM Iniceker Malang dengan Metode SWOT dan QSPM Kristiana Yolanda Febrillyant; Purnomo Purnomo
Jurnal Sains dan Aplikasi Keilmuan Teknik Industri (SAKTI) Vol. 1 No. 1 (2021): June 2021
Publisher : Teknik Industri Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.042 KB) | DOI: 10.33479/jtiumc.v1i1.3

Abstract

Iniceker is a food and beverage that specializes in selling chicken feet, but the company faces marketing-related problems that hinder its growth and development. This study aims to determine optimal marketing strategies that can be applied to Iniceker for sustainability during and after the pandemic. The research was conducted using the SWOT analysis and QSPM approach. The study identified two alternative marketing strategies: market development and product development. These alternatives were chosen based on the analysis of internal and external factors affecting the business. Market development aims to expand the target market by improving the business's visibility and reputation, targeting new customers, and increasing sales. Product development focuses on improving the quality of the product and introducing new varieties to attract customers. It is expected that the implementation of the chosen marketing strategies will help Iniceker overcome its current marketing-related problems, increase its sales, and expand its business.
Manajemen Risiko Perencanaan Optimalisasi Pembangunan Jembatan Utama PT Wijaya Karya dengan Metode Failure Mode and Effect Analysis Yerico Tanu; Purnomo Purnomo
Jurnal Sains dan Aplikasi Keilmuan Teknik Industri (SAKTI) Vol. 1 No. 2 (2021): December 2021
Publisher : Teknik Industri Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.921 KB) | DOI: 10.33479/jtiumc.v1i2.9

Abstract

PT. Wijaya Karya, a construction company engaged in infrastructure development, is facing the challenge of managing risks in its upcoming project to construct the Main Bridge at Soekarno Hatta Airport, Tangerang, Banten. Poor risk management can result in losses in terms of time, finance, and project outcomes. The study aims to design a risk management system to identify and prioritize risks to be addressed by PT. Wijaya using the Failure Mode and Effect Analysis method. The research results show that the risk of changes in work schedule has the greatest impact on the project and should be handled with the assistance of planning consultant experts. The Construction Department will closely monitor the project results to identify and address any risks that arise. Proper risk management is crucial to ensure the successful completion of the project. This abstract highlights the importance of effective risk management in construction projects, especially in infrastructure development.
Analisis Strategi Pemasaran pada UMKM Depot Glory dengan Menggunakan Metode Analytical Hierarchy Process (AHP) Jessica Wijaya; Purnomo Purnomo
Jurnal Sains dan Aplikasi Keilmuan Teknik Industri (SAKTI) Vol. 1 No. 2 (2021): December 2021
Publisher : Teknik Industri Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.178 KB) | DOI: 10.33479/jtiumc.v1i2.11

Abstract

Depot Glory is a food business that faces intense competition in the food industry. To sustain and grow, Depot Glory needs a good marketing strategy. Therefore, to survive, Depot Glory needs to know the internal and external conditions that can influence the marketing strategy. SWOT (strength, weakness, opportunity, threat) analysis is a suitable method to identify these factors. The AHP (analytical hierarchy process) method is used to determine the appropriate strategy that can be implemented by Depot Glory. The research object is the food sold by Depot Glory. The study results provide alternative marketing strategies that Depot Glory can implement. Effective marketing strategies are essential for businesses in the food industry, especially for small businesses like Depot Glory, to compete with others. This study provides insights into how a food business can analyze their internal and external factors and use that analysis to develop a suitable marketing strategy. The SWOT analysis and AHP methods can be helpful tools in identifying the strengths, weaknesses, opportunities, and threats of a business and developing a strategy accordingly.
Analisis Produktivitas Penggilingan Padi UD Sekar Jaya Menggunakan Metode Multi Factor Productivity Measurement Model (MFPMM) Hermawan Dwi Wijaya; Sunday Noya; Purnomo Purnomo
Jurnal Sains dan Aplikasi Keilmuan Teknik Industri (SAKTI) Vol. 2 No. 1 (2022): June 2022
Publisher : Teknik Industri Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (931.589 KB) | DOI: 10.33479/jtiumc.v2i1.18

Abstract

UD Sekar Jaya is a rice production business that has been operating since 1985 in Bangorejo district, Banyuwangi, East Java. The company sources its raw materials, rice, from various suppliers and also from farmers directly. UD. Sekar Jaya uses rice milling machines, dryers, and kiby machines in its production activities. However, no productivity measurement has been carried out in the production process, and therefore, it is necessary to measure productivity that includes material, labor, and energy. The productivity measurement was only carried out in the production department of premium torch rice. The Multi Factor Productivity Measurement Model (MFPMM) method was used to measure the level of productivity in rice milling or rice production. The results of the MFPMM method showed productivity, price recovery, and profitability from UD Sekar Jaya. After analyzing the results, it was found that the productivity of UD Sekar Jaya has decreased from the material, labor, energy, and total factors. Therefore, productivity improvement implementation was carried out, such as finding good quality rice, increasing tara if the quality of rice is poor, placing workers to examine rice, and implementing a wholesale salary system. Changes in productivity index after the implementation of materials, milling and kiby labor, waste labor, energy, and total input were (1.0087), (1.0828), (1.0828), (1.0352), and (1.099), respectively. This increase indicates that the implementation carried out was successful in improving the productivity of UD Sekar Jaya.
Usulan Perbaikan Tata Letak Fasilitas dan Peralatan Kerja pada UD Dua Dewi Amaliatus Sholicha; Teguh Oktiarso; Purnomo Purnomo
Jurnal Sains dan Aplikasi Keilmuan Teknik Industri (SAKTI) Vol. 2 No. 2 (2022): December 2022
Publisher : Teknik Industri Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/jtiumc.v2i2.29

Abstract

This study focuses on improving the design of facility layout and work equipment to enhance productivity by efficiently utilizing production floors and designing ergonomic equipment. The proposed facility layout was developed using blocplan, and evaluation criteria included adjacency score, rail dist score, R-score, and distance of material transfer. The ninth alternative was chosen, with an adjacency score of 0.62, rail dist score of 993.43, R-score of 0.85, and a material transfer distance of 71.83 meters. Regarding work equipment design, an anthropometric approach was used to design chairs and tables that are ergonomic. The proposed chair design has a height of 396.1 mm, seat width of 422.6 mm, seat length of 348.4 mm, back height of 531.5 mm, and back width of 423.25 mm. The proposed table has a height of 656 mm, width of 1276.1 mm, and length of 6135 mm. The study demonstrates that improving the design of facilities and work equipment can significantly improve productivity and employee comfort, emphasizing the importance of ergonomics in workplace design. The findings of this study can be useful for companies seeking to improve productivity through facility and equipment design.