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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI

James D. D. Massie, James D. D.

University of Sam Ratulangi Manado

Author-ID : 590941

Economics, Econometrics & Finance

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ANALISIS PERBANDINGAN EKUITAS MEREK INDOSAT DENGAN XL (STUDI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SAM RATULANGI MANADO) Kolompoy, Daniel M.; Massie, James D. D.; Tawas, Hendra N.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 3 (2018): JE VOL 6 NO 3 (2018)
Publisher : Universitas Sam Ratulangi

Abstrak: Perusahaan saat ini tidak hanya berhadapan dengan kondisi persaingan tetapi juga berhadapan dengan konsumen yang keinginan dan kebutuhannya selalu berubah. Maka dari itu perusahaan juga butuh strategi untuk membedakan produknya dari produk pesaing serta ekuitas merek yang baik dari produk itu sendiri agar dapat memenangkan persaingan dan konsumen juga dapat menilai dan menentukan keputusan untuk membeli. Penelitian ini bertujuan untuk mengetahui perbedaan ekuitas merek beserta elemen-elemennya (kesadaran merek, asosiasi merek, persepsi kualitas merek dan loyalitas merek) antara produk Indosat dengan XL. Populasi dalam penelitian ini adalah seluruh Mahasiswa Fakultas Ekonomi dan bisnis Universitas Sam Ratulangi Manado tahun 2016 sebanyak 4.889 dan mengambil sampel sebanyak 257 responden yang ditentukan dengan rumus Issac dan Mickael. Analisa data menggunakan independent Sample T-Test. Berdasarkan hasil penelitian, diperoleh hasil bahwa perbedaan ekuitas merek Indosat lebih tinggi dibandingkan dengan XL di Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado. Sebagai saran yang ditujukan pada produsen XL agar lebih meningkatkan ekuitas merek produknya, terutama pada nilai persepsi kualitas merek, sedangkan saran untuk produsen Indosat adalah dengan melakukan strategi untuk mempertahankan dan meningkatkan nilai ekuitas mereknya sehingga dapat mempertahankan dan meningkatkan nilai ekuitas merek Indosat.Kata Kunci: kesadaran merek, asosiasi merek, persepsi kualitas merek, loyalitas merek

THE ANALYSIS OF BEFORE AND AFTER THE PRESENCE OF MODERN RETAIL ON TRADITIONAL RETAIL IN MOTOLING Tumewu, Claudia; Massie, James D. D.; Pandowo, Merinda H. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: In this era, the development of modern retail minimarkets is growing very rapidly. Not only in the urban areas, but even modern retail has reached in the rural area. This became shared challenges, to maintain local/traditional retail and small businesses, especially those that trade the same goods or services. The objective of this study is to analysis the condition of traditional retail before and after the presence of modern retail minimarkets in Motoling. This research use qualitative method with data collection techniques using in-depth interview. The sample of this study is 6 respondent. The result of this research is the presence of modern retail on traditional retail in motoling, have a negative impact because the number of visitors, sales turnover, and profit is decrease after the presence of modern retail/minimarket in motoling. Based on the result of the interview the researcher recommended the traditional retail have to improve their innovation in product, product diversity, service to the consumers, the price is same with modern retail/minimarket provide, the comfortable places, and neatness stuff.The government should limit the increasing of modern retail in rural area. Keywords: modern retail. minimarket. traditional retail, number of visitors, sales turnover, profit.

ANALYZE THE INTENTION TO VISIT TOURISM DESTINATION (CASE STUDY: VALENTINE HILLS TOMOHON) Kasim, Gabriella Angely; Massie, James D. D.; Arie, Fitty Valdi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Nowadays, along with globalization and technological development as well as online transportation, people more easy to going tourism destination and so many tourism destination can be selection. The aim of this study is to analyze the intention to visit tourism destination with case study in Valentine Hills Tomohon measure by atmospheric, enjoyment, escape, excellence and economic value. This research is quantitative type of research, and the data analysis methods used are multiple linear regression. The population of this research is peoples who have visiting Valentine Hills Tomohon, questionnaire is used to collect the data where the sample size is 100 respondents. The result of this research found that atmospheric, enjoyment, escape, excellence, and economic value simultaneously influence the intention to visit and partially there are two dimensions that have a significant influence on intention to visit are enjoyment and economic value while atmospheric, escape, and excellence have no significant effect on intention to visit. The recommendation of this study can be used as a reference for the development and deepening of knowledge management marketing.ÂÂKeywords: intention to visit, tourism, valentine hills tomohon

THE INFLUENCES OF PRODUCT, PRICE, AFTER SALES SERVICE AND ADVERTISING ON CONSUMER PURCHASE INTENTION OF MPV CAR (CASE STUDY OF SUZUKI ERTIGA) oroh, Glevino E; Massie, James D. D.; Tumbuan, Willem J.F. Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Nowadays, car has important things in order to face the high mobility. One of that is MPV car. Suzuki is one of the automotive company that popping MPV car known as Suzuki Ertiga. Many factors are influencing consumer to buy MPV car such as product, price, after sales service and advertising. This research is conduct in Manado. The objective of this research are to analyze the influences of Product, Price, After Sales Service and Advertising on Consumer Purchase Intention of MPV car (Case Study of Suzuki Ertiga), partially and simultaneously. This research is using a multiple regression model. The population of this study is a consumer of MPVÂ car (Suzuki Ertiga) in Manado, where sample taken by 100 respondent. The conclusion of this study is generally Price and After Sales ServiceÂ does not significant influences to Consumer Purchase Intention andÂ Product and advertising have significant influences to Consumer Purchase Intention.Â Based on this research, The Company should pay serious attention to product and advertising in order to survive in tight business competition and can attract the consumer by offering products that meet with their needs and wants.Â Keyword: product, price, after sales service, advertising, consumer purchase intention, MPV car

DIGITAL MARKETING ANALYSIS SME: A CASE STUDY IN PUSAT PENGEMBANGAN KEWIRAUSAHAAN LPPM UNIVERSITAS SAM RATULANGI Mongkau, Nikita E.M; Massie, James D. D.; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: A lot of enterprises has to implement the internet for their business, especially for small-medium enterprise (SMEâ€™s) they should use the internet for developing their business. Digital marketing is a powerful strategy to grow up the business and strengthen the brand awareness. This research aims to examine the implementation of digital marketing and analysis the effectiveness young enterprises toward using social media as digital tools to build brand awareness. All of the respondents are from Pusat Penegembangan Kewirausahaan LPPM Universitas Sam Ratulangi as a sample of young enterprises. The result have shown that digital marketing become main purpose while implement this strategy, however there is still gap between customer who are buying through online and offline, also still of lack in feedback from the customer is a main problem. The recommendations for this research are in terms of digital marketing with social media, young enterprise should create social media accounts for businesses that are separate from personal accounts, make account names simple, easy to remember, explain their business, and have the same name as other social media platforms used and also for the smeâ€™s that want to use the digital marketing strategy they can consider to use the strategy.Â Keywords: digital marketing, social media marketing, small-medium enterprises.

THE ANALYSIS OF CONSUMER PURCHASE INTENTION TOWARDS COSMETIC PRODUCTS BASED ON PRODUCT ORIGIN Sulu, Anastasia Cherry; Saerang, David P. E.; Massie, James D. D.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2: JE Vol.4 No.2 (2016) Hal. 266-394
Publisher : Universitas Sam Ratulangi

In this modern era, the use of cosmetic products has become the things that are important starting from infancy to old age. Then consumers offered with so many different kinds of cosmetic products, which come from different brands. In order to have, beautiful skin, healthy hair and good-looking appearance. The objectives of this research are to identify which countryâ€“ofâ€“origin people prefer the most for cosmetic products and to identify which criterion is the most influential in selecting cosmetic products. To accomplished the objectives, data were collected in Manado through questionnaire. This quantitative descriptive research was using Analytical Hierarchy Process. Sample size is 60 women who have intention to buy cosmetic products. As the result of this research, the United States cosmetic products is the most preferred countryâ€“ofâ€“origin by the consumer since United States always has the biggest score, followed by South Korea and Indonesia. Based on overall result, price is the most preferred among six criteria for selecting cosmetic products followed consecutively by brand, promotion, quality, packaging and the last is availability. This research suggests, South Korea and Indonesia need to improve the performance considering the criteria that have been analyzed. Then among the criteria, price has important role so retailers and producers have to pay more attention toward this factor. Keywords: consumer purchase intention, countryâ€“ofâ€“origin, analytical hierarchy process

ANALYZING THE IMPACT OF THE COLLABORATION BETWEEN GRAB AND OVO TO THE CUSTOMER Karisoh, Monica; Massie, James D. D.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Grab is one of the largest online transportation application in Indonesia and ovo is one of top financial application in Indonesia. Ovo is a technology-based payment services company which uses emerging financial technologies to provide new ways for customers to live their lives. This study aims to analyze how the impact of the collaboration between grab and ovo on customer satisfaction. This research employs a qualitative approach by conducting interviews with 15 sam ratulangi university students as the informants, which were chosen through purposive sampling. Findings of this research shows that the collaboration between grab and ovo has a good and positive impact in order to improve the customer satisfaction, and also the collaboration between grab and ovo are effective to the all customers who become an informant in this research. Grab and ovo should to keep improve their service and quality, so it can make the customers stay and their can have customers loyalty.Keywords: online transportation, grab, ovo, collaboration, customer satisfaction

PENGARUH STRATEGI PEMASARAN PARIWISATA TERHADAP KEPUTUSAN BERKUNJUNG DI BUKIT DOA MAHAWU TOMOHON Pasaribu, Nova I.S; Massie, James D. D.; Poluan, Jane G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstrak: Indonesia merupakan negara yang mempunyai letak geografis yang sangat strategis yang membuat Indonesia berpotensi menjadi negara pariwisata. Penyelenggaraan pariwisata diarahkan untuk terwujudnya pemerataan pendapatan dan pemerataan kesempatan berusaha. Meningkatnya sektor pariwisata akan membuka lapangan kerja dan kesempatan usaha. Pariwisata di Indonesia telah tumbuh dan berkembang menjadi lebih pesat, hal ini tidak lepas dari strategi pemasaran pariwisata yang dimiliki untuk meningkatkan jumlah pengunjung yang ada. Maka dari itu penelitian ini dibuat bertujuan untuk mengetahui pengaruh strategi pemasaran pariwisata terhadap keputusan berkunjung di Bukit Doa Mahawu Tomohon. Metode penelitian yang digunakan berupa kuantitatif. Populasi adalah seluruh pengunjung Bukit Doa Mahawu Tomohon. Pengumpulan data melalui survey dari rata-rata pengunjung perbulan pada tahun 2018 sebesar 6.827,25 diambil sebanyak 100 responden. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan produk, harga, promosi, tempat, pemaketan, program, SDM, dan kemitraan berpengaruh signifikan terhadap keputusan berkunjung di Bukit Doa Mahawu Tomohon, secara parsial produk, harga, SDM dan kemitraan tidak berpengaruh terhadap keputusan berkunjung. Sebaiknya lebih memperhatikan kebutuhan pengunjung seperti peningkatan kualitas produk dan pelayanan, tingkat harga dengan kesesuaian produk yang diterima konsumen, meningkatkan program acara/event dan penyediaan informasi yang lebih lengkap. Sehingga pengunjung yang datang merasa puas dan akan berkunjung ulang.Â Kata Kunci: bauran pemasaran pariwisata (produk, harga, promosi, tempat, pemaketan, program, sdm dan kemitraan), keputusan berkunjung

EVALUATE THE SERVICE QUALITY OF SAM RATULANGI INTERNATIONAL AIRPORT USING IMPORTANCE AND PERFORMANCE ANALYSIS (IPA) Simbar, Prasista Ekklesia; Massie, James D. D.; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 5 (2016): JE Vol. 4 No. 3 (2016) Hal. 236 - 301
Publisher : Universitas Sam Ratulangi

Abstract: Aviation is one of the most fundamental aspect that affect the global development significantly in the new century and it is considered as an important inputs into wider economic, political, and social processes. Lately, airport in Indonesia shows significantly improvement from their building until the service and noted there are three airport in Indonesia considered to be overcapacity. This fact indicating the economic in Indonesia grew rapidly by increasing the amount of visitor. To support air travel industry, airport needs to provide a good service quality and adequate facility in order to satisfy customer. This research aims to evaluate the service quality of Sam Ratulangi International Airport. The type of this research is a Quantitative Descriptive Research by using Importance and Performance Analysis (IPA). The sample of this research is 100 respondents who already experience the service quality of Sam Ratulangi International Airport. The sample was taken by simple random sampling. This research suggests that Sam Ratulangi International Airport needs to their performance in some attributes in order to satisfy the user.

ANALYZING FACTORS THAT AFFECTING PRODUCT LIFE CYCLE OF BEVERAGE PRODUCT BROWNICE BEVERAGE AND PASTRY Sineleyan, Verren Jilly; Massie, James D. D.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Drinking is a basic human needs that cannot be denied. In fact, to release your thirst there are alternative drinks that have a variety of flavors to meet our needs for our body. From there the current development and the interest of business people to make the beverage business increase and compete to produce innovations that attract the attention of customers. The purpose of this study is to determine the factors that affecting the product life cycle of Brownice beverage products. This study uses quantitative method using a questionnaire to obtain data and use purposive sampling as a sampling technique where 100 customers from Brownice Beverage and Pastry as respondents. This study uses factor analysis as an analysis tool. The results of this study indicates that factors there are 5 factors formed that affecting the product life cycle, namely: Customer Perception, Advertising, Promotion, Customer Perceive Value and Service Quality. Based on the results of the study, recommendations for Brownice Beverage and Pastry owners and entrepreneurs who want to open a beverage business should pay attention to these factors to create indicators or strategies when to launch a product forward.Keywords: beverage product, product life cycle, factor analysis

Co-Authors Abast, Riyanne S. Ahmad, Yavi Nabila Anastasia Cherry Sulu, Anastasia Cherry Arie, Fitty Valdy Bataragoa, Trini K. Christian, Yehezkiel David P. E. Saerang Djurwati Soepeno Ferdinand J. Tumewu Ferdinand Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Frederik G. Worang, Frederik G. Garera, Debora P. Gunawan, Emilia Hendra N. Tawas Karisoh, Monica Kasim, Gabriella Angely Kolompoy, Daniel M. Lampengan, Pricilia Lumangkun, Larry Lumempouw, Maureen B. K. Malonda, Elsa K. Mamangkey, Evan A J Maradesa, Cicilia C. Maria Tielung Merinda Pandowo Mokodompit, Ichsan R. Mongkau, Nikita E.M Mongula, Eric C. Ogi, Imelda W. J. oroh, Glevino E Palimbongan, Reynalda C. M. Pasaribu, Nova I.S Raintung, Michael Ch. Ramanta, Tri H. Rumokoy, Farlen S. Rumondor, Cornelia Saerang, Regina T. Simbala, Nifia G. Simbar, Prasista Ekklesia Sineleyan, Verren Jilly Soge, Joshua F. H. Tawas, Hedra N. Timpua, Mitha Randa Tirayoh, Felicia Tumewu, Claudia Wahani, Jesaya Wangke, Shinta J. C. Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Willem J.F.A Tumbuan Worotikan, Alfiana Lidya Wowor, Syaloom Yoel, Dayanti Adelia Yunita Mandagie

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