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All Journal Jurnal Pengajaran MIPA Jurnal Pengajaran Matematika dan Ilmu Pengetahuan Alam STRATEGIC Jurnal Analisa Altasia : Jurnal Pariwisata Indonesia Jurnal Wacana Ekonomi
Wati Susilawati, Wati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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Journal : STRATEGIC

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NETFLIX CONSUMER PREFERENCE ANALYSIS Annissa, Isti; Susilawati, Wati; Suseno, Novie; Hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28796

Abstract

The increase in the number of internet users has led to the emergence of many innovations from service providers such as website-based buying and selling services (e-commerce), e-learning, social media, and platforms that offer streaming services like music videos.  This research aims to find out how the preferences of NetFlix consumers and some of the existing attributes. The research method used is a survey method. The approach used in this research is quantitative. The data was collected using interviews using questionnaires. Total sample of 30 using a simple random sampling technique. Analysis of preference data with the conjoined method. In the overall statistics section, it is known that the perceived price attribute has the highest level of importance
Co-Authors Annissa, Isti Dini Turipanam Alamanda Hamdani, Nizar Alam Ida Zuraida, Ida Maoludin, Agus Rahayu Kariadinata Ramdani, Risma Muhamad Restu, Mawar Sugi Suseno, Novie Susilawati, E Syaf, Agus Hikmat Wahid, Aji Abdul