Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
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This Author published in this journals
All Journal Jurnal Organisasi Dan Manajemen ASEAN Marketing Journal
Tommy Hendrix, Tommy
Center for Innovation, Indonesian Institute of Sciences, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Innovations in Coffee: Patents Reveal in Indonesia Maidina, Maidina; Ferianto, Ferianto; Hendrix, Tommy
Jurnal Organisasi dan Manajemen Vol. 17 No. 2 (2021)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v17i2.1463.2021

Abstract

This paper aims to reveal coffee-related innovations based on the number of registered patents in Indonesia. This paper used a desk study with a literature review and a descriptive analysis method. A literature study to identify existing innovations from registered documents through patent mining, sourced from Indonesian and WIPO patent databases. Findings. The results from the Directorate General of Intellectual Property Rights of Indonesia's patent search, the registered patent on coffee is 202 patents. From the invention technology, the innovations group into coffee processing as beverage (53%), coffee processing equipment (27%), extraction process (5%), and coffee breeding or plantation process (3%), and other (11%). Also, 75% of patent owners are not from Indonesia but dominate Switzerland, America, and other countries.
THE OUTLOOK DIGITAL INDOOR ADVERTISING IN MINI-MARKET USING TECHNO ECONOMY ANALYSIS: IMPLEMENTATION IN INDONESIA Hendrix, Tommy; Ajie, Firman Tri; Berliandaldo, Mahardhika
ASEAN Marketing Journal Vol. 13, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Article Research Aims: This paper wants to confirm the process feasibility study and advantage application when technology in social media enters goods' commercialisation. Design/methodology/approach: The methodology used in this research qualitative research methodologies, with an approach to data analysis using techno-economic and collective data on digital indoor advertising. Research Findings: The results of techno-economic analysis and feasibility analysis explaining digital indoor advertising business in Indonesia mini market is declared worthy of running, with description NPV on cash flows Rp. 3,664,679,991 and NPV sensitivity analysis of Rp. 3,554,930,887, IRR of 14.09%, and 13.96% (sensitivity analysis). Theoretical Contribution/Originality: This research contributes to the growth rate of digital advertising usage in Indonesia by viewing and measuring the business feasibility relating to the products used and looking at the profit and loss projects for the company when willing to run the business based on the techno-economic analysis. Practitioner/Policy Implications: This study intended as a reference and recommendation for promoting a product through a feasibility study, which tailors to the advantages implementation of digital indoor advertising mini-market in Indonesia. Especially for management/managers, product promotion becomes a strategy that has to play to catch up and develop market segmentation of a product. Research limitation & implications: The implementation needs business feasibility in determining effective or not promoting a product through techno-economic analysis. Digital advertising, which placed in a mini-market, can potentially lift the branding of a product in the marketing function.
Co-Authors Ajie, Firman Tri Berliandaldo, Mahardhika Ferianto Ferianto Maidina, Maidina