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All Journal JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmiah Wahana Pendidikan
Dina Evi Rahmi
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Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Penyiaran Berita Radio Terhadap Kepuasan Pendengar Pada Ganie Radio 93.3 Fm Simalungun Winda Kustiawan; Dina Evi Rahmi; Muhammad Ghazali; Ajniver Hamnur Zebua; Nayla Aidilla Sambas
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 5 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.17 KB) | DOI: 10.5281/zenodo.7758112

Abstract

This study aims to determine the effect of radio news broadcasting on listener satisfaction at Ganie Radio 93.3 FM Simalungun. This study uses a quantitative approach with survey research methods and uses a simple linear regression analysis method. Test the data using SPSS 23 for Windows. The author used 35 samples of listeners to Ganie Radio 93.3 FM Simalungun. The results showed that the analysis used was simple regression analysis Ŷ = 6.381 + 0.824x. Based on the results of the analysis, it can be drawn that the t test results obtained t count ((6.381) > t tallble (1.694) with a significant value of 0.000 <0.05 meaning that there is a significant influence of Radio News Broadcasting significantly affecting Listener Satisfaction at Ganie Radio 93.3 FM Simalungun.
Marketing Public Relations Strategy Ganie Radio 93.3 FM Simalungun in Attracting the Interest of Advertisers Dina Evi Rahmi; Nurhanifah Nurhanifah; Yaumi Saidah; Ghita Irwanty; Fatimah Zuhra; Marwah Hardini
Jurma : Jurnal Program Mahasiswa Kreatif Vol 7 No 1 (2023): Juni 2023
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v7i1.1637

Abstract

Today's media landscape is evolving rapidly. To compete successfully, a radio company must develop its strategy and policy direction. The combination of concepts between marketing and public relations becomes a solution to find customers to advertise their products on the radio to overcome various problems faced in the increasingly complicated world of media where business competition is getting tougher. Ganie Radio 93.3 FM Simalungun has a marketing department that is also in charge of public relations. Ganie Radio 93.3 FM Simalungun can also be said to have never been without advertisements, even though there were not too many advertisements. However, Ganie Radio 93.3 FM Simalungun still exists today. Based on the background, the formulation of this study is to determine the marketing public relations strategy of Ganie Radio 93.3 FM Simalungun in attracting advertisers' interest. Data collection techniques in this study are by conducting in-depth interviews, observation, and documentation. By using qualitative descriptive data analysis. The informants interviewed were the marketing manager for Ganie Radio 93.3 FM Simalungun and the marketing staff for Ganie Radio 93.3 FM Simalungun.
Co-Authors Ajniver Hamnur Zebua Fatimah Zuhra Ghita Irwanty Marwah Hardini Muhammad Ghazali Nayla Aidilla Sambas Nurhanifah Nurhanifah Winda Kustiawan Yaumi Saidah