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All Journal Ocean Engineering: Jurnal Ilmu Teknik dan Teknologi Maritim
DianaDiana
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Engineering Mechanical Engineering

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PENGARUH BAURAN PERMASARAN TERHADAP KEPUTUSAN PEMILIHAN JASA DianaDiana
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim Vol. 1 No. 3 (2022): September : Jurnal Ilmu Teknik dan Teknologi Maritim
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.667 KB) | DOI: 10.58192/ocean.v1i3.136

Abstract

In 2016 - 2018 the number of visits to 6 poles including general surgery poly, echocardiography, eye poly, internal medicine, ENT poly, poly urology fluctuated from 11.23% to -5.23%. Fluctuations in the number of visits can be caused by several factors, one of which is consumer behavior in health service selection decisions. This study aims to determine the effect of the marketing mix on service selection decisions.This research is an analytic survey research with cross sectional approach. The population in this study were patients in 6 outpatient clinics at Jemursari Islamic Hospital in Surabaya
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