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All Journal JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmiah Wahana Pendidikan
Yaumi Saidah
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Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Strategi Radio Unit Prambors Medan Dalam Mempertahankan Eksistensinya Sebagai Lembaga Penyiaran Publik Winda Kustiawan; Ari Oldwin Sitorus; Yaumi Saidah; Ghita Irwanty; Zulhafiz Zulhafiz
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 6 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7790231

Abstract

Prambors is a youth streaming radio that plays hits music from Indonesia and the world. This radio presents informative, educative, and entertaining content. The important position of this radio is as a regional media that contains news programs, music, entertainment, to influence the local economic potential. This study aims to understand how the Prambors Medan radio unit's strategy in maintaining its existence as a public broadcasting institution. The theory used in this research is the uses and gratification theory. This research method with a qualitative approach. The data collection techniques were carried out by means of observation and in-depth interviews, the results of research that has been done, have found that technically, Prambors have a strong strategy in social media management. The majority of the Prambors Medan radio broadcast programs are entertainment oriented, targeting young people. However, several programs have informational and educational values ​​that are capable of becoming a forum for the public interest.
Marketing Public Relations Strategy Ganie Radio 93.3 FM Simalungun in Attracting the Interest of Advertisers Dina Evi Rahmi; Nurhanifah Nurhanifah; Yaumi Saidah; Ghita Irwanty; Fatimah Zuhra; Marwah Hardini
Jurma : Jurnal Program Mahasiswa Kreatif Vol 7 No 1 (2023): Juni 2023
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v7i1.1637

Abstract

Today's media landscape is evolving rapidly. To compete successfully, a radio company must develop its strategy and policy direction. The combination of concepts between marketing and public relations becomes a solution to find customers to advertise their products on the radio to overcome various problems faced in the increasingly complicated world of media where business competition is getting tougher. Ganie Radio 93.3 FM Simalungun has a marketing department that is also in charge of public relations. Ganie Radio 93.3 FM Simalungun can also be said to have never been without advertisements, even though there were not too many advertisements. However, Ganie Radio 93.3 FM Simalungun still exists today. Based on the background, the formulation of this study is to determine the marketing public relations strategy of Ganie Radio 93.3 FM Simalungun in attracting advertisers' interest. Data collection techniques in this study are by conducting in-depth interviews, observation, and documentation. By using qualitative descriptive data analysis. The informants interviewed were the marketing manager for Ganie Radio 93.3 FM Simalungun and the marketing staff for Ganie Radio 93.3 FM Simalungun.
Co-Authors Ari Oldwin Sitorus Dina Evi Rahmi Fatimah Zuhra Ghita Irwanty Marwah Hardini Nurhanifah Nurhanifah Winda Kustiawan Zulhafiz Zulhafiz