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All Journal Jurnal Komunikasi Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Gema Ngabdi
Fitri Hariana Oktaviani
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Membangun Social Support Network melalui Penguatan Kapasitas Remaja Perempuan dalam Pencegahan Child Marriage di Perdesaan Yun Fitrahyati Laturrakhmi; Fitri Hariana Oktaviani; Azizun Kurnia Illahi
Jurnal Gema Ngabdi Vol. 5 No. 1 (2023): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v5i1.318

Abstract

This community service is intended to develop IPPNU members’ capacity in order to strengthen their function as social support networks among girls in Kecamatan Tutur, Kabupaten Pasuruan Jatim since the incidence rate of child marriage in this area has become higher due to covid-19 pandemic. The organization’s ability to function as a social support network becomes critical for enhancing self-agency among girls in rural areas regarding their decision to marry. In order to develop this function, a range of treatments had been accomplished to improve participants’ knowledge, skills, and ability to apply critical thinking in both exploring the causes and designing preventive measures for child marriage. By involving 11 IPPNU members as participants, this community service employed workshops as the main method. The results have shown that participants’ knowledge about child marriage has been improved, particularly by the use of participatory communication techniques to explore some issues through the victims’ lens. This activity also resulted in the enhancement of participants’ knowledge and concern to utilize an online application for designing and creating digital content. Another interesting finding is the fact that participants had performed critical thinking through their reflection on what would they contribute to their environment individually.
Place and Ambience Roemah Kantja sebagai Strategi Komunikasi dalam Membangun Brand Identity Kafe Berkonsep Industrial Floral Neysa Feralda Hattu; Anang Sujoko; Fitri Hariana Oktaviani
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.14870

Abstract

Komunikasi pemasaran melalui brand identity merupakan suatu hal yang penting bagi sebuah perusahaan, karena dengan adanya identitas maka perusahaan dapat mengenalkan dan mengkomunikasikan merek dengan lebih efektif kepada publik atau konsumennya. Tujuan dari penelitian ini adalah untuk menganalisis strategi komunikasi melalui brand identity serta melihat bagaimana dampak yang dilakukan Roemah Kantja dengan memanfaatkan place and ambience yang tersedia sebagai brand identitynya. Tinjauan Pustaka dalam penelitian ini adalah brand identity sebagai strategi komunikasi, place ambience dalam perspektif komunikasi dan kajian brand identity dalam objek kafe. Hasil dari penelitian ini adalah Roemah Kantja melalui strategi komunikasi segi fisik dan suasananya mampu membentuk brand identity yang kuat sehingga terciptanya loyalitas pelanggan.
Communicative Leadership among Local Leaders in Indonesia during covid-19 Crisis Management Yun Fitrahyati Laturrakhmi; Fitri Hariana Oktaviani; Rachmat Kriyantono
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.23314

Abstract

The covid-19 pandemic is one of the health crises that demand effective communication and timely, accurate, and culturally sensitive communication to reach coordinated and more effective responses. Regarding this function, communicative leadership becomes critical in reaching the success of a health crisis, particularly among local communities which are frequently associated with resistance towards health initiatives. This research is intended to explore the communicative leadership performed by local leaders in managing covid-19 pandemic from 2020 to 2022. To meet this aim, the present study employed interviews with 6 local leaders in Kabupaten Pasuruan, Jawa Timur as informants. This research revealed that in responding health crisis due to covid-19 pandemic, leadership involved communication to construct and negotiate meaning through shared narratives about covid-19. This leadership had been performed to help communities in the sense-making process about the pandemic through a series of strategies comprising (1) operating religious frame and local values to construct a shared reality about covid-19 pandemic and how to respond to it, (2) providing narratives as the evidence, (3) performing openness, presence and empathy. This research also found that maintaining sustainable coordination with the authorities is performed by local leaders to assure communities about the pandemic response plan, thus, community involvement in covid-19 measures could be developed easily. This study confirmed some previous research highlighting the importance of faith-based organizations (FBOs) in communication intervention in the health context and research on the importance of narrative to persuade people to adopt new health behaviours.
Co-Authors Azizun Kurnia Illahi Neysa Feralda Hattu Rachmat Kriyantono Sujoko, Anang Yun Fitrahyati Laturrakhmi