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ANALISIS MARKETING APPEALS DAN SOURCE OF MESSAGE TERHADAP PENERIMAAN PUBLIK PADA IKLAN PEMBATASAN TRANSAKSI TUNAI Qamarius, Ibrahim
Journal of Management and Business Review Vol 11, No 2 (2014)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v11i2.52

Abstract

Penelitian ini bertujuan untuk menganalisis marketing appeals dan source of message terhadap penerimaan publik (public acceptance) pada iklan pembatasan transaksi tunai. Penelitian ini berbentuk metode experimental research design dengan analisis statistik deskriptif. Dalam penelitian ini menggunakan 132 orang mahasiswa pada Fakultas Ekonomi Universitas Indonesia sebagai partisipan. Penelitian experimental research design ini merupakan riset penelitian dengan 4 (empat) cell yaitu riset penelitian marketing appeals iklan pembatasan transaksi tunai dalam kondisi Rp 50.000.000,00 (lima puluh juta rupiah) dan kondisi Rp 100.000.000,00 (seratus juta rupiah) dengan source of message dari Komisi Pemberantasan Korupsi dan Bank Indonesia berbentuk 2 x 2 cell. Temuan penelitian bahwa marketing appeals iklan pembatasan transaksi tunai dalam kondisi Rp 100.000.000,00 (seratus juta rupiah) dengan source of message (sumber pesan) Komisi Pemberantasan Korupsi (KPK) mempunyai skor yang lebih tinggi pada hampir semua dependent variable penerimaan publik (public acceptance) dan berpengaruh sangat efektif terhadap penerimaan publik (public acceptance). Untuk itu penelitian ini menyarankan agar pemerintah dan pihak terkait lainnya agar dapat mempertimbangkan hasil penelitian ini dalam melaksanakan sosialisasi ide pembatasan transaksi tunai dan dalam perumusan atau membuat peraturan/perundang-undangan tentang pembatasan transaksi tunai di Indonesia.
PENGARUH KARAKTERISTIK INDIVIDU DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMITMEN ORGANISASI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS SYARI’AT ISLAM KABUPATEN ACEH UTARA Rahmawati, Rahmawati; Mariyudi, Mariyudi; Qamarius, Ibrahim
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 2 (2021): J-MIND Jurnal Manajemen Indonesia, Desember 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (872.016 KB) | DOI: 10.29103/j-mind.v6i2.5486

Abstract

This study examined the effect of individual characteristics and transformational leadership on job satisfaction and organizational commitment of the employees at the Department of Islamic Shari'a. The samples were 114 employees. The analytical tool used was Structural Equation Modeling (SEM) using AMOS (Analysis of Moment Structure) tools. The results showed that individual characteristics and transformational leadership affected job satisfaction. Individual characteristics and job satisfaction also significantly affected organizational commitment. However, transformational leadership did not influence organizational commitment. Then, in testing the indirect relationship, job satisfaction did not mediate the effect of transformational leadership on organizational commitment. But job satisfaction fully mediated the effect of individual characteristics on organizational commitment
Pengaruh Kompetensi, Budaya Organisasi Terhadap Kinerja Karyawan Dengan Komitmen Organisasi Sebagai Variabel Intervening Pada PT PAG Permana, Buyung Satria; Marbawi, Marbawi; Qamarius, Ibrahim
J-MIND (Jurnal Manajemen Indonesia) Vol 4, No 2 (2019): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (829.146 KB) | DOI: 10.29103/j-mind.v4i2.3380

Abstract

: This study aims to determine the influence of competence and organizational culture through organization commitmen and its impact on employee performance to the PT. Perta Arun Gas of Lhokseumawe Regency. The data used is primary data by distributing questionnaires to 67 employees of the PT. Perta Arun Gas of Lhokseumawe Regency. Data analysis method used is path analysis and processed with the help of Statistical Package for Social Science (SPSS) application program. The result of the research shows that there is influence of competence and organizational culture to organization commitmen, and there is also influence of competence and organizational commitment toward employee performance, however organization culture is not influuence  of employee performan PT. Perta Arun Gas of Lhokseumawe Regency. Furthermore, the results of the study found that organization commitmen variables mediate the absolute (full mediation) relationship of competence to the employee performance at the  PT. Perta Arun Gas of Lhokseumawe Regency. Keywords       :        Competence, Organization Culture, Organizational Commitment and  Employee Performance.
Pengaruh Kompetensi, Budaya Organisasi Terhadap Kinerja Karyawan Dengan Komitmen Organisasi Sebagai Variabel Intervening Pada PT PAG Permana, Buyung Satria; Marbawi, Marbawi; Qamarius, Ibrahim
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 2 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.297 KB) | DOI: 10.29103/j-mind.v5i2.3432

Abstract

Abstract: This study aims to determine the influence of competence and organizational culture through organization commitmen and its impact on employee performance to the PT. Perta Arun Gas of Lhokseumawe Regency. The data used is primary data by distributing questionnaires to 67 employees of the PT. Perta Arun Gas of Lhokseumawe Regency. Data analysis method used is path analysis and processed with the help of Statistical Package for Social Science (SPSS) application program. The result of the research shows that there is influence of competence and organizational culture to organization commitmen, and there is also influence of competence and organizational commitment toward employee performance, however organization culture is not influuence of employee performan PT. Perta Arun Gas of Lhokseumawe Regency. Furthermore, the results of the study found that organization commitmen variables mediate the absolute (full mediation) relationship of competence to the employee performance at the PT. Perta Arun Gas of Lhokseumawe Regency. Keywords  :      Competence, Organization Culture, Organizational Commitment and Employee Performance.
ANTESEDEN KEPUASAN KERJA DAN PENGARUHNYA TERHADAP KINERJA APARATUR BADAN NARKOTIKA NASIONAL PROVINSI ACEH Nasir, Mohammad; Marbawi, Marbawi; Qamarius, Ibrahim
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 1 (2021): J-Mind Jurnal Manajemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.364 KB) | DOI: 10.29103/j-mind.v6i1.4874

Abstract

 This study aims to determine two antecedent variabels of job satisfaction and the impact on personil performance of National Narcotics Agency Aceh Province. The data used is the data by distributing questionnaires to 175 respondent of personil National Narcotics Agency Aceh Province. To analyze the data, the statistical analysis used structure equation modeling (SEM) and processed with the help of the application Amos. The variables measured include individual characterstic and work characteristic effect toward job satisfaction and then analysis of statistical test is individual characterstic, work characteristic and job satisfaction effect toward of Personil Performance of  National Narcotics Agency Aceh Province. The result job satisfaction variable  effect of partial mediated  on individual characterstic and work characteristic toward to Personil Performance of  National Narcotics Agency Aceh Province.