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PENGARUH ATRIBUT PRODUK CITRA HAND & BODY LOTION TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KOTA JEMBER Robustin, Tri Palupi
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Abstract: This research aims to examine and analyze the influence of: (1) product attributes on customer satisfaction, (2) product attributes on customer loyalty, and (3) satisfaction on customer loyalty of Citra Hand & Body Lotion product in Jember. Structural Equation Modeling analysis with AMOS 18 program was used to test the hypothesis. The sample consisted of 110 respondents. Results showed that: (1) product attributes had positive and significant effect on customer satisfaction, (2) product attributes had positive and significant effect on customer loyalty, and (3) satisfaction had positive and significant effect on customer loyalty of Citra Hand and Body Lotion product in Jember. Keywords: Product Attributes, Satisfaction, Customer Loyalty.
PENGARUH AUGMENTED PRODUCT TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN DALAM MEMBELI MOTOR YAMAHA MIO DI DEALER KENCONG JAYA MOTOR Robustin, Tri Palupi
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This study examines the influence of augmented products at the time of purchase and after the purchase on purchase decision, customer satisfaction, and customer loyalty. This research used path analysis method. Results of this study showed that augmented products at the time of purchase and after the purchase hadsignificant influence on the purchase decision through the intervening variables of satisfaction. Keywords: Augmented Products, Customer Satisfaction, Customer Loyalty.
Attraction and Word Of Mouth In A Visit Decision Palupi Robustin, Tri
Jurnal Ilmu Manajemen Advantage Vol. 4 No. 1 (2020): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (821.203 KB) | DOI: 10.30741/adv.v4i1.604

Abstract

The purpose of this study was to determine the partial and simultaneous influence between attractiveness and word of mouth on the decision to visit Watu Ulo Beach in Jember Regency. The purpose of this study is explanatory (explanatory research) and predictions where explanatory research is a type of research that explains the causal relationship between one variable with other variables through hypothesis testing. The research population is tourists visiting Watu Ulo Beach. The sampling technique used is purposive sampling. The analysis used in this study is a multivariate analysis, namely, multiple linear regression analysis consisting entirely of 3 (three) variables. The number of samples in this study was 60 sample members. The results of this study indicate that the attractiveness and word of mouth influence partially and simultaneously on the decision to visit Watu Ulo Beach. The results of the multiple determination coefficient (R2) of 0.558, this means that 55.8% of the visiting decision changes are influenced by the attractiveness and word of mouth variables while the remaining 44.2% is caused by other factors of promotion, service quality, an image of tourist attraction, and others not included in the regression equation created.
PENDAMPINGAN PROMOSI PRODUK BAGI KELOMPOK PENGRAJIN LAYANG-LAYANG DI DESA KARANGSONO KECAMATAN BANGSALSARI KABUPATEN JEMBER Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 1 No 02 (2018): Agustus
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.072 KB) | DOI: 10.30741/eps.v1i02.304

Abstract

Dalam sebuah usaha/bisnis, promosi adalah salah satu faktor penting dalam menentukan sukses atau tidaknya sebuah bisnis tersebut. Strategi promosi yang baik dapat membuat bisnis tersebut lebih cepat dikenal oleh masyarakat luas. Promosi sendiri, adalah sebuah kegiatan untuk menginformasikan sebuah bisnis, sehingga nantinya dapat mempengaruhi calon konsumen untuk tertarik melakukan pembelian pada produk/jasa yang disediakan dari bisnis yang melakukan promosi. UD. Arif Putra adalah usaha kecil menengah yang memproduksi layang-layang yang beralamat di Desa Karangsono Kecamatan Bangsalsari Kabupaten Jember. Usaha ini didirikan oleh Samsul Arifin pada tahun 2010. Sebelum mendirikan usaha layang-layang, Samsul Arifin membeli dari produsen layang-layang dari Ambulu, kemudian menjadi penjual layang-layang keliling untuk mendistribusikan ke toko-toko. Namun karena ada permasalahan terhambatnya stok dari produsen layang-layang tersebut, maka Samsul Arifin memiliki inisiatif mendirikan usaha sendiri untuk menjadi produsen layang-layang. Kesulitan pertama pada saat mendirikan usaha ini adalah pada masalah bahan baku, khususnya lem perekat untuk menempelkan plastik dengan bambunya. Meskipun usaha layang-layang ini termasuk jenis usaha kecil menengah, maka tetap harus melakukan strategi promosi yang tepat untuk kemajuan usahanya. Oleh karena itu, kegiatan pengabdian masyarakat ini memberikan pendampingan promosi melalui brosur dan blog yang merupakan media promosi yang tepat untuk usaha layang-layang milik Samsul Arifin tersebut.
Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 3 No 1 (2020): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.066 KB) | DOI: 10.30741/eps.v3i1.583

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Distribution channels have an important role in the distribution of a product from producers to the end consumers in order to meet the wants and needs of consumers. This is one of the obstacles for UMKM in expanding distribution channels. Coriander Crackers (Baren’s Kriuk) is a small and medium business that was established around the end of 2018 which is located in the village of Curah Lele Balung District Jember Regency. The problem faced by the home industry of coriander crackers barri 's kriuk is in the field of marketing especially the marketing area (distribution channel) which is less expanded, especially in the jember city area. Community service activities are expected to produce targets in accordance with partner expectations, namely: (1) Broader marketing area (distribution channels) so that products are better known to the wider community; (2) Better packaging innovation.
Online and Offline Service Quality Assistance at Ratu Hijab Online Shop Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.497 KB) | DOI: 10.30741/eps.v4i1.630

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This online shop business has several guarantees as a beginner online business venture, first because online consumers need original images or original images of clothes, veils, mukena so they need several statues. In addition, the second problem is in providing quality offline service to consumers when wrapping goods that are still very simple, so this reflection team provides a solution in terms of wrapping goods by making stickers that contain complete information related to Ratu Hijab, so that the items sent look neat and the information is clear. . This community service activity aims to provide assistance to Ratu Hijab online shop owners regarding the quality of online and offline services. The assistance is in the form of providing solutions and innovations related to marketing strategies so that consumers get good service related to sales promotions by displaying real images during promotions. In addition, the service team also provides solutions related to wrapping goods to be sent to consumers by providing labels / stickers related to the queen's hijab information, such as address, cellphone number and various items sold.
Assistance On Packaging And Marketing Innovations In The Soy Milk Business Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.535 KB) | DOI: 10.30741/eps.v4i2.698

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Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.
Implementasi Strategi Augmented Product Dan Atribut Produk Sepeda Motor Merek Honda Dalam Menciptakan Kepuasan Konsumen Tri Palupi Robustin
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 7, No 2 (2021)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.422 KB) | DOI: 10.32528/jmbi.v7i2.5022

Abstract

This study aims to determine the influence of retail service quality: (1) Whether augmented products affect consumer satisfaction; (2) Do product attributes affect consumer satisfaction; (3) Do augmented products and product attributes simultaneously affect consumer satisfaction. The research population is consumers who buy Honda brand motorcycles domiciled in Puger Subdistrict, with a sample number of 60 respondents. Data analysis techniques use multiple regression analysis with SPSS version 17 programs. The results showed that: (1)There is an influence of augmented products on consumer satisfaction. The results of this study mean that the better augmented products provided by Honda brand motorcycles, it will increase consumer satisfaction; (2) There is an influence of product attributes on customer satisfaction. The results of this study mean that the better product attributes consisting of quality, features, style and design provided by Honda brand motorcycles, it will increase consumer satisfaction; (3) There is a simultaneous influence of augmented products and product attributes on consumer satisfaction.
Kontribusi Kualitas Layanan Ritel di Toko Basmalah Kasiyan Kecamatan Puger dan Pengaruhnya Terhadap Keputusan Pembelian Konsumen Tri Palupi Robustin
RELASI : JURNAL EKONOMI Vol 17 No 2 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i2.492

Abstract

This study aims to determine the partial effect of physical aspects, reliability, personal interaction, problem solving, policies on purchasing decisions at Kasiyan Basmalah Store and to determine the simultaneous effect of physical aspects, reliability, personal interaction, problem solving, policies on purchasing decisions at Kasiyan Basmalah Store. The population of this study are consumers who buy at the Basmallah Kasiyan Shop, Puger District. The sampling technique used was non-probability sampling, namely Accidental sampling. The analysis used in this study is a multivariate analysis, namely multiple linear regression analysis. The results prove that the physical aspects, reliability, personal interaction, and problem solving have a significant effect on product purchasing decisions and there is no policy influence on purchasing decisions at Kasiyan Basmalah Store.Keywords: purchasing decisions, physical aspects, reliability, personal interaction
PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MASYARAKAT DI KOTA JEMBER Tri Palupi Robustin; Anisatul Fauziah
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

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Abstract

AbstrakPenelitian ini bertujuan untuk: (1) mengetahui pengaruh kualitas produk terhadap keputusanpembelian kosmetik wardah pada masyarakat di Kota Jember, (2) mengetahui pengaruh wordof mouth terhadap keputusan pembelian kosmetik wardah pada masyarakat di Kota Jember, (3)mengetahui pengaruh kualitas produk dan word of mouth terhadap keputusan pembeliankosmetik wardah pada masyarakat di Kota Jember. Rancangan penelitian berdasarkantujuannya adalah termasuk penelitian eksplanatori (explanatory research). Populasi penelitianadalah konsumen yang memakai kosmetik wardah yang ada di Kabupaten Jember, dan diambilsampel keseluruhan sebanyak 45 responden. Teknik analisis data menggunakan analisis regresiberganda dengan program SPSS versi 17. Hasil penelitian menunjukkan bahwa: (1) Kualitasproduk berpengaruh signifikan secara parsial terhadap pembelian kosmetik wardah padamasyarakat di Kota Jember, (2) Word of mouth berpengaruh signifikan secara parsial terhadappembelian kosmetik wardah pada masyarakat di Kota Jember, (3) Kualitas produk dan Word ofmouth berpengaruh signifikan secara simultan terhadap keputusan pembelian kosmetikwardah pada masyarakat di Kota Jember.Kata-kata Kunci: Kualitas Produk, Word of Mouth, Keputusan Pembelian, KosmetikWardah.