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Pengaruh Lifestyle, Brand Awareness, dan Design Terhadap Minat Beli pada Busana Muslim Shafa Marwa di Kota Bandung Zayyan Atima Dayyana; Siti Sarah
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Journal of Economics and Business UBS
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.239

Pada era moderenisasi seperti sekaraang ini, penggunaan busana muslim bagi setiap umat muslim menjadi suatu kebutuhan baik untuk fashion maupun keperluan. Shafa Marwa merupakan brand lokal yang melengkapi muslimah indonesia dengan berbagai jenis busana yang selalu mengikuti trend. Merujuk pada data transaksi busana muslim Shafa Marwa yang mengalami fluktuasi dalam 1 tahun terakhir yang menunjukan adanya masalah pada minat beli produk busana muslim Shafa Marwa. Faktor pertama yang mungkin membuat kurangnya minat beli yaitu Lifestyle karena dari data prasurvei Lifestyle belum sesuai dengan harapan konsumen. Kemudian Brand awareness yang merujuk pada brand Shafa Marwa yang tidak masuk dalam Top Brand Index. Selanjutnya faktor Design busana muslim Shafa Marwa yang tidak trendy dibandingkan produk lain yang memiliki tipe desain dan model yang serupa. Penelitian ini bertujuan dari penelitian ini untuk mengetahui pengaruh Lifestyle (X1), Brand awareness(X2) dan Design (X3) terhadap Minat Beli (Y) pada produk busana muslim Shafa Marwa di Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 responden menggunakan teknik pengambilan sampel Purposive Sampling. Analisis data dengan analisis deskriptif menggunakan distribusi frekuensi, dan analisis verifikatif menggunakan analisis linier berganda. Berdasarkan hasil penelitian diketahui bahwa Lifestyle, Brand awareness, dan Design berpengaruh terhadap Minat Beli. Dibuktikan dengan hasil uji F yang menunjukkan nilai signifikansi sebesar 0,000 < 0,05, sehingga Ho ditolak dan Ha diterima. Hasil uji F diperkuat dengan hasil koefisien korelasi simultan sebesar 0,755 yang menandakan hubungan sangat kuat dan positif. Koefisien regresi sebesar 0,121 mengidentifikasikan setiap terjadi peningkatan Design maka minat beli akan mengalami penurunan. Kontribusi Lifestyle, Brand awareness, dan Design terhadap Minat Beli sebesar 57,1%, sedangkan sisanya 42,9% dipengaruhi oleh faktor lain yang tidak diteliti. Maka dapat disimpulkan bahwa Lifestyle, Brand awareness, dan Design berpengaruh terhadap Minat Beli.

The Effect of Job Satisfaction, Job Stress, and Compensation on Employee Turnover Intention of PT XYZ Fitria Nurismi; Siti Sarah
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5836

The problem of Turnover Intention is a serious issue for a company. Turnover Intention can hinder the company's operations. This is the purpose of this research to analyze the effect of Job Satisfaction, Job Stress, and Compensation on Turnover Intention of employees at PT XYZ. The population in this study were all employees of PT XYZ, totaling 45 employees. The sampling technique used I n this study is a saturated sample technique, where this method makes all members of the population to be sampled in this study, using multiple linear regression to test the hypothesis results. The data collection technique used in this research is through interviews and distributing questionnaires. The results showed that the variables of Job Satisfaction and Job Stress partially had a positive and significant effect on the Turnover Intention variable, while the Compensation variable partially had a negative and significant effect on the Turnover Intention variable. And there is a simultaneous significant influence on Turnover Intention.

The Influence of Workload, Non-Physical Work Environment, and Employee Engagement on the Job Satisfaction Reskha Primaharanti; Siti Sarah
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5830

The purpose of this research is to examine and analyze the influence of work load, non-physical work environment and Employee Engagement on the job satisfaction at the PT XYZ. This study used quantitative method. A Cluster Random Sampling was used for this study. The analysis unit were the employees of the Production Division at the PT XYZ as many as 75 respondents. The data analysis technique used was multiple linear regression using SPSS version 26. The results of this study indicate that partially workload has a negative and significant effect on the job satisfaction. The non-physical work environment has a significant effect on the job satisfaction. Employee Engagement has a significant effect on the job satisfaction. Simultaneously work load, non-physical work environment, and Employee Engagement has significant influence on job satisfaction of Production Employees’ of PT XYZ. The influence of work load, non-physical work environment, and Employee Engagement is indicated by the Adjusted R Square value of 70,3% and the remaining 29,7% is influenced by other variables that not examined in this study.

PEMASARAN KEWIRAUSAHAAN DAN KINERJA PEMASARAN UKM MAKANAN DAN MINUMAN DI JAWA BARAT Dadan Abdul Aziz Mubarok; Palupi Permata Rahmi; Siti Sarah
ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i1.2530

This study aims to determine and analyse the effect of entrepreneurial marketing on the marketing performance of small and medium enterprises (SMEs) in the food and beverage sector in West Java Province. The background of the research is that marketing activities as a core of SME activity have not yet optimally contributed to the achievement of marketing performance. The research method by means of explorative research. Entrepreneurial marketing is measured by customer focus, value creation through the network, and closeness to market. Marketing performance is measured by profitability, sales growth and market share. Research variables were measured using a scale of 1- 7. The study population was small and medium enterprises food and beverage sector located in West Java. The research sample of 102 SMEs. Research instruments using a questionnaire. Data analysis using PLS SEM. The results showed that the food and beverage sector SMEs have not been able to apply entrepreneurial marketing so that marketing performance as a benchmark for the success of the marketing strategies and programs implemented has not been able to be achieved by the food and beverage sector SMEs. Data analysis with PLS SEM shows that entrepreneurial marketing influences the achievement of marketing performance in SMEs. The implication of the results of the study explains that entrepreneurial marketing is expected to be a guideline for SMEs marketing strategies and programs to be more focused and value creation through network able to support marketing activities that are carried out closer to the target market and its customers.

The Influence of Brand Image, Brand Trust and Product Quality on Purchasing Decisions on PT. BS Motorcycle Products Esaf Frame Mira Istiqomah; Siti Sarah
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2200

In the current era of globalization which is very rapidly developing, causing changes in lifestyle in humans who want to be fast-paced and practical is to increase purchasing decisions for BS motorcycle products, two-wheeled vehicles which are a means of transportation that is easily used by all groups and can reach difficult places. aspects to improve purchasing decisions for brand image, brad trust, and product quality, so that purchasing decisions run optimally. The purpose of this study was to determine brand image, brad trust and product quality on purchasing decisions for BS motorcycle products. The research method used is quantitative research method with descriptive and verification approaches. The results showed that: (1) the decision to purchase a BS motorcycle is in the unfavorable category. (2) Brand image of BS motorcycle products in the unfavorable category (3) Brand trust of BS motorcycle products in the unfavorable category. (4) The quality of BS motorcycle products is in the unfavorable category (5) Partially Brand Image has a positive effect on Purchasing Decisions for BS motorcycle products for Consumers. (6) Partially, brand trust has a positive effect on the decision to buy PT BS motorcycle products. (7) Partially product quality has a positive influence on purchasing decisions. (8) Partially Simultaneously Brand Image, Brand Trust and product quality have a positive influence on purchasing decisions

Pengaruh Flash Sale, Gratis Ongkos Kirim, dan Live Streaming terhadap Impulsive Buying pada pengguna Shopee Susi Nurul Rizkya; Siti Sarah; Fanji Wijaya Fanji
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1629

The development of the internet and technological advancements have significantly altered the way individuals engage in various activities. Shop, facilitate consumer activities, and create consumptive behavior patterns among Indonesians. It is shown in the increasing use of e-commerce in Indonesia. The advancement of time and internet technology has significantly changed how the general public lives. The increasingly advanced internet has provided great convenience in everyday life, particularly in the corporate world. These days, information and communication technology forms the basis of brand promotion., market expansion, and the transaction and purchase process through e-commerce platforms. OECD in 2019 defines E-commerce as the term used to describe the practice of purchasing and selling goods and services over the internet., with a special system for transactions and orders. This can happen between individuals, households, government agencies, and private or public organizations. This change makes it easy for consumers to get goods without moving from the place and saves time. This change also reflects the global shift from conventional marketing (offline) to digital marketing (online). Marketing strategies implemented by many companies have great potential to provide product information and facilitate the transaction process through Internet platforms. This study attempts to determine how Shopee users' impulsive purchases are affected by flash deals, free shipping, and live streaming. The research methodology employed in this study makes use of questionnaire-based research data. Hypothesis testing was used to investigate the associations between several independent factors and a dependent variable, and multiple linear regression analysis was used. To determine partially and simultaneously. Analysis was done on how the independent variable affected the dependent variable at a 95% confidence level (α = 0.05). This is done through the F-test and t-test. Flash Sales, Free Shipping, and Live Streaming against impulsive buying in Shopee users are the objects of this study. There were one hundred customers in the sample used in this investigation. The findings of this study partially Flash Sale affects impulsive buying in shop users. Partial free shipping influences impulsive buying in Shopee users. Partially, live streaming affects the impact

Pengaruh Kualitas Produk, Harga, dan Online Customer Rating Terhadap Keputusan Pembelian Pada Produk UMKM Basreng Sultan Bandung Puji Miranti Oktaviana; Siti Sarah; Fanji Wijaya
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1630

This technological advancement is very helpful and certainly increases knowledge and makes everything easier, including work. The shift in lifestyle from offline to online has been felt since the COVID-19 pandemic; since 2020, many businesses have utilized this marketplace and social media. The existence of the internet facilitates us in various activities, one of which is online shopping; people can use the marketplace to shop anytime and anywhere. After people recognized the online transaction system, the level of use of online buying and selling services increased. This makes the business segment through the marketplace, which includes Shopee is now increasing. Shopee E-Commerce is an e-commerce that sells various kinds of products. The products available in e-commerce include fashion products, skincare products, shoes, and food products. One of the snack products that many people like nowadays is food made from fried meatballs or basreng. Basreng is a dry-fried meatball snack or snack, a crunchy snack that generally has a spicy taste and is liked by many people from various groups. One of the products the author will examine is the Basreng Sultan Bandung product, founded in 2021. This study aims to determine the effect of product quality, price, and online customer rating on purchasing decisions on basreng sultan Bandung products. This type of research is descriptive quantitative. The sampling technique used non probability sampling with purposive sampling. The population in this study were all followers of the shopee basreng sultan bandung account with 100 respondents. The data collection technique used a questionnaire with a Likert scale. Data u sing validity test, reliability test, classical assumption test, and multiple regression. Results of data analysis show that product quality has a positive partial effect on purchasing decisions, price shows that it has no significant effect on purchasing decisions, and online customer ratings have a partial effect on purchasing decisions. The results of this study will be different from previous research

Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Mountea (Studi pada Konsumen di Bandung) Denik Septiyani; Siti Sarah
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1635

This research was conducted to identify the influence of product quality and promotion on Mountea’s purchasing decisions (study of consumers in Bandung). The population used in this research is Mountea consumers in Bandung, totaling 96 respondents. The method used in this research is multiple linear regression analysis. The independent variables in this research are product quality and promotion. The dependent variable in this research is the purchasing decision. Data is collected through two sources: questionnaires as primary data and research via online sites. Data analysis includes a number of statistical methods, such as analysis of the coefficient of determination and hypothesis testing, both partially and simultaneously. The research results show that product quality and promotion partially positively and significantly influence purchasing decisions. Apart from that, product quality and promotions also have a positive and significant influence on purchasing decisions. The contribution of the independent variables (product quality and promotion) to purchasing decisions is 74.7%. Product quality is an independent variable that has a dominant influence on purchasing decisions.

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