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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ekonomi Modernisasi Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Journal of Technopreneurship and Information System (JTIS) Jurnal Administrasi dan Kesekretarisan ASEAN Marketing Journal
Doni Purnama Alamsyah
Univeritas BSI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Citra Merek dan Pandangan Kualitas Terhadap Kepercayaan Konsumen Pada McDonald’s Bandung Yolanda, Elsa; Alamsyah, Doni Purnama
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.674 KB) | DOI: 10.31311/jeco.v1i2.144

Abstract

ABSTRACT  - Build consumer trust in the company is very important, variable brand image and pe rceived quality of the view one of the variables in Indonesia owned franchises such as McDonald's. The purpose of this study was to determine the influence of brand image and perceived quality for consumer trust. Sampleof 100 respondentswereused, namelyconsumerswhopurchaseproductsMcDonald's. The method of research used descriptive and regression  analysis  includes  quantitative  validity  and  reliability,  the  classic  assumption  test, multiple regression analysis, determination test, correlation coefficient test, F test. The results prove that the two independent variables brand image, and perceived quality has a positive and significant effect on the dependent variable is consumer trust in McDonald's. Greatest positive effect on consumer confidence is the variable perceived quality. Keywords:  brand image, perceived quality 
GREEN MARKETING STRATEGY: HUBUNGAN GREEN PERCEIVED VALUE DAN GREEN TRUST ALAMSYAH, DONI PURNAMA
AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Vol 6, No 1 (2016): AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM
Publisher : AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.958 KB)

Abstract

Green Marketing Strategy has become the latest strategy for the company, especially for two-wheeled vehicles in Indonesia with innovative environmentally friendly products. It is interesting assessed as innovation in environmentally friendly products has not been applied in Indonesia. So the focus of research studies on the description and influence between the variables in the green perceived value and green trust of consumers for environmentally friendly products. Descriptive and verification combined with survey method in this research with 105 respondents, who are consumers of Honda brand vehicles by using simple linear regression analysis techniques. Results found a good overview on the green perceived green value and green trust. As well as the relationships and the influence of green perceived value to green trust. So to say precisely when companies in Indonesia has used a green marketing strategy in the competitive business. Given the good response to the innovation of products friendly to the environments. Keywords: green perceived value, green trust
Green Perceived Value for Environmentally Friendly Products: Green Awareness Improvement Syarifuddin, Didin; Alamsyah, Doni Purnama
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 18, No 2 (2017): JEP 2017
Publisher : Universitas Muhammdaiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v18i2.5145

Abstract

This study aims to review the correlation of green perceived value and green brand attribute on green awareness with supporting moderation of customer’s demographic. The review focuses on environmentally friendly products with 467 respondents who come from Supermarket’s customer in West Java Province. Hypothesis test is found that green awareness can be improved through green perceived value and green brand attribute. But green perceived value plays important role in controlling green awareness. Besides that, supporting from customer’s demographic (sex, location, income) also very influenced the correlation level of green perceived value, green brand attribute with green awareness. The study review is useful in reviewing green customer behavior particularly in Indonesia that has still poor of caring; and in the effort of facing global warming through the review on environmentally friendly products
Green Customer Behavior on Eco-Friendly Products: Innovation Approach Alamsyah, Doni Purnama; Syarifuddin, Didin; Mohammed, Hayder Alhadey Ahmed
JDM (Jurnal Dinamika Manajemen) Vol 9, No 2 (2018): September 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15386

Abstract

This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-friendly product has been common in the world. Indonesia is a country which is not very good at circulation of eco-friendly product. The study is conducted with focuses on eco-friendly products; through experiment survey to customer who has bought eco-friendly products in Bandung city. The research found that perceived innovation, service innovation and green perceived value have correlation. However green perceived value as based of purchase decision of customer can only be improved by perceived innovation of eco-friendly products. Furthermore, sex and customer’s educational background can truly support the correlation of perceived innovation with green perceived value of customer. This research finding explained how important perceived innovation supported by the characteristics (sex, educational background) of customers.
TUGAS SEKRETARIS DALAM MENYIAPKAN RAPAT PIMPINAN PADA DIVISI MSDM PT. INTI BANDUNG Rohaeni, Heni; Putri, Restu Rahmah; Dewi, Srie Wijaya Kesuma; Alamsyah, Doni Purnama
Jurnal Administrasi dan Kesekretarisan Vol 4, No 2 (2019): Jurnal Administrasi dan Kesekretarisan
Publisher : STIKS Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.553 KB) | DOI: 10.36914/jak.v4i2.256

Abstract

Dalam sebuah perusahaan, pimpinan sangat membutuhkan seorang sekretaris untuk membantu melaksanakan tugasnya. Salah satu tugas sekretaris adalah menyiapkan rapat pimpinan.Rapat diadakan apabila pimpinan memerlukan sumbangan pendapat dari para staf karena pimpinan tidak dapat mengambil keputusan secara sepihak. Peran sekretaris dalam menyiapkan rapat pimpinan sangat penting agar rapat dapat berjalan secara efektif guna mendapatkan hasil yang diharapkan. Sekretaris dituntut untuk teliti dalam menyiapkan keperluan rapat agar tidak ada satu bagian yang terlupakan yang akan berdampak besar pada kegiatan rapat. Metode penelitian yang digunakan adalah metode kualitatif, sedangkan tujuan penelitian adalah melihat sejauhmana efektivitas tugas Sekretaris dalam menyiapkan rapat Pimpinan. Teknik pengumpulan data dilakukan dengan cara observasi,wawancara, dokumentasi dan studi pustaka. Hasil penelitian menunjukkan, pada Divisi MSDM PT. INTI Bandung tugas sekretaris dalam menyiapkan rapat pimpinan sudah sesuai dengan standar prosedur yang ditentukan perusahaan dimulai dari pimpinan memberikan instruksi, sekretaris menyiapkan agenda rapat, membuat dan menyebarkan undangan rapat, membuat daftar hadir rapat, menyiapkan ruang rapat, menyiapkan perlengkapan rapat, pimpinan memulai rapat, membuat notulen rapat serta mendistribusikan notulen kepada peserta rapat. Tetapi terkadang sekretaris tidak menjalankan prosedur menyiapkan rapat tersebut dengan baik
Pengaruh Lingkungan Kampus dan Pembelajaran Kewirausahaan terhadap Keinginan Berwirausaha (Technopreneur) pada Mahasiswa Wati, Fanny Fatma; Sukmawati, Linda; Alamsyah, Doni Purnama
Journal of Technopreneurship and Information System (JTIS) Vol 2, No 2 (2019): Journal Techoprenership and Information System
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jtis.v2i2.147

Abstract

Salah satu cara untuk mengatasi pengangguran adalah mendorong pertumbuhan kewirausahaan. Untuk mendorong pertumbuhan kewirausahaan, dan tentunya mengurangi pengangguran terbuka pendidikan Diploma,Sarjana dan Pascasarjana, pihak perguruan tinggi bertanggung jawab dalam mendidik dan memberikan kemampuan berwirausaha serta memberikan motivasi kepada lulusannya agar memilih berwirausaha sebagai karirnya dan memiliki  intensi untuk memulai usaha serta memiliki kesiapan dalam hal pengetahuan kewirausahaan. Salah satunya yaitu dengan menambahkan pembelajaran (entrepreneurship) sabagai mata kuliah wajib di setiap programstudi bagi mahasiswa yang bertujuan untuk menumbuhkan pengetahuan bahwa berwirausaha harus memiliki prinsip serta kepercayaan diri yang kuat. Perguruan tinggi berbasis teknologi komputer, pengetahuan tentang enterpreneurship bertujuan untuk menghasilkan lulusan berjiwa wirausaha di bidang informatika yang mampu bersaing secara global, juga mendorong intensi berwirausaha berbasis teknologi (technopreneurship). Metode pengumpulan data yang dilakukan dalam penelitian ini dengan metode survei.Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Berdasarkan uji di lingkungan kampus, pembelajaran kewirausahaan dan keinginan wirausaha, data menunjukkan valid dan realibel.
Green Awareness, Brand Image dan Niat Pembelian Alamsyah, Doni Purnama; Hadiyanti, Dian
Jurnal Ekonomi Modernisasi Vol. 13 No. 3 (2017): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.434 KB) | DOI: 10.21067/jem.v13i3.1862

Abstract

The purpose of this study to know the factors that determine the intention of purchasing green product by considering green awareness and brand image factors through the testing of causality and mediation. The study was conducted in one of the companies that produce environmentally friendly products namely Pronaturlite. Number of respondents as many as 705 consumers in the city of Bandung. The analytical technique used is path analysis through SmartPLS. The results of this study confirm the results of previous studies that show that green awareness and brand image affect the purchase intention, green awareness affects the brand image. In addition, brand image can mediate the relationship of green awareness and purchase intention. This study has implications that companies producing green products are advised to control green awareness and brand image in order to increase consumer purchase intention.
Antecedents of Green Awareness for Eco-Friendly Products Alamsyah, Doni Purnama; Muhammed, Hayder Alhadey Ahmed
ASEAN Marketing Journal Vol. 10, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Empirical Research Research Aims: This study examined factors that support the cultivation of green awareness among customers for the improved consumption of eco-friendly products Design/methodology/approach: The examination was conducted through an analysis of customer behaviors as they relate to green advertising, green brand attributes, perceived value of green initiatives, and green brand image. To this end, a survey was administered to 500 customers of Supermarket Retail, which is an establishment in West Java Province that offers eco-friendly products Research Findings: The findings indicated that the variable that most strongly supports the development of green awareness is green advertising, followed by the perceived value of green initiatives, green brand image, and green brand attributes. Theoretical Contribution/Originality: The research provides practical contributions by formulating recommendations for industries that offer eco-friendly goods and encouraging the pursuit of healthy lifestyles, particularly in Indonesia, through the consumption of eco-friendly products. Practitioner/Policy Implication: This finding obviously becomes separating suggestion for an industry that moves on the eco-friendly product, with puts green advertising for the product through their some criterion. Research limitation/Implications: There are still several customer behaviors that are based on marketing strategy conducted by the company like green brand preference. Furthermore, this study does not discuss the research model that relates to customer’s demography
Pengaruh DAR dan Ukuran Perusahaan Terhadap ROA Perusahaan yang Terdaftar Di LQ45 Pada BEI Luckieta, Meiliani; Amran, Ali; Alamsyah, Doni Purnama
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 19, No 1 (2021): Maret 2021
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v19i1.9235

Abstract

Penelitian ini dilaksanakan dengan tujuan untuk menganalisis adanya pengaruh dari Struktur Modal (DAR) dan Ukuran Perusahaan terhadap profitabilitas perusahaan (ROA) yang terdaftar di LQ45 pada BEI sehingga dapat memberikan gambaran dan pemahaman yang mendalam untuk digunakan para investor dan pelaku bisnis dalam upaya meningkatkan profitabilitas perusahaannya. Metode yang digunakan adalah metode verifikatif. Variabel yang digunakan adalah variabel Struktur Modal (DAR) dan ukuran perusahaan sebagai variabel independent, variabel profitabilitas perusahaan (ROA) sebagai variabel dependent. Sumber data yang digunakan adalah data sekunder berupa laporan keuangan 23 perusahaan yang aktif selama periode 2013 – 2017 dan terdaftar di LQ 45 Bursa Efek Indonesia. Sedangkan Teknik pengumpulan data yang digunakan yaitu dengan metode dokumentasi, berdasarkan kriteria-kriteria yang telah diseleksi diperoleh 23 perusahaan sebagai sampel penelitian. Sumber data berasal dari Laporan Keuangan Perusahaan yang terdaftar di LQ 45 Bursa Efek Indonesia periode 2013 – 2017. Teknik analisis data menggunakan Analisis Regresi Linier Sederhana dengan Program SPSS 20. Hasil penelitian ini membuktikan secara parsial bahwa Struktur Modal berpengaruh secara positif dan signifikan terhadap Profitabilitas Ukuran Perusahaan berpengaruh terhadap Profitabilitas Struktur Modal dan Ukuran Perusahaan secara  bersama-sama berpengaruh terhadap ProfitabilitasKata Kunci: Ukuran Perusahaan, ROA, DAR.
Co-Authors Alfiyan, Ahmad Rifqy Ali Amran Anggraini, Recha Abriana Dewi, Srie Wijaya Kesuma Didin Syarifuddin, Didin Elsa Yolanda, Elsa Fiyah, Nur Hadiyanti, Dian Hayder Alhadey Ahmed Mohammed Heni Rohaeni Kesuma Dewi, Srie Wijaya Luckieta, Meiliani Mayangky, Nissa Almira Mohammed, Hayder Alhadey Ahmed Muhammed, Hayder Alhadey Ahmed Putri, Restu Rahmah Qomar, Muhammad Qomaruddin Rousyati, Rousyati Purnama Sukmawati, Linda Tri Herdiana, Tri Wati, Fanny Fatma