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All Journal Journal of Information System and Technology (JOINT)
Raudlatul Khairiah
Universitas Internasional Batam
Computer Science & IT

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Perancangan dan Pengembangan Video Review Sebagai Media Iklan Pada Website Marketplace Dengan Metode Research & Development Heru Wijayanto Aripradono; Raudlatul Khairiah
Journal of Information System and Technology (JOINT) Vol 3 No 1 (2022): Journal of Information System and Technology (JOINT)
Publisher : Program Sarjana Sistem Informasi, Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/joint.v3i1.6559

Abstract

Promotion is an important activity in marketing. The success of marketing depends on how the promotion is carried out. An effective form of promotion has several elements: advertising, personal selling, sales promotion, and publicity. Promotion is an activity in marketing that has a level of success judged by how the promotion is done. This form of promotion has complete videos ranging from real visualizations, motion pictures, sound elements called multimedia. Video review is a marketing communication that can influence the decision process in purchasing. Braindo is an e-commerce marketplace that focuses on equipment for household needs. This design uses a research & development method where at the research stage, the author analyses the data from the questionnaire and interviews three married couples who obtained raw data in the form of a questionnaire. After that, the author designed a video review as an advertising medium at the development stage.
Design and Development of Video Reviews as Advertising Media on Marketplace Websites Using Research & Development Methods Raudlatul Khairiah
Journal of Information System and Technology (JOINT) Vol 4 No 1 (2023): Journal of Information System and Technology (JOINT)
Publisher : Program Sarjana Sistem Informasi, Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/joint.v4i1.6551

Abstract

Promosi merupakan kegiatan penting dalam pemasaran. Keberhasilan suatu pemasaran ter-gantung sebagaimana cara promosi tersebut dilakukan. Bentuk promosi yang efektif mem-iliki beberapa unsur yang terdiri dari periklanan, personal selling, sales promotion, dan pub-lisitas Promosi merupakan sebuah kegiatan dalam pemasaran yang mempunyai tingkatan suatu keberhasilan yang dinilai dari bagaimana cara promosi tersebut dikerjakan. bentuk dari promosi mempunyai video yang sangat lengkap mulai dari visualisasi nyata, gambar gerak, unsur suara yang disebut dengan multimedia. video riview merupakan komunikasi pemasaran yang dapat mempengaruhi proses keputusan dalam pembelian. Braindo merupa-kan sebuah e-commerce marketplace yang mempunyai fokus utama peralatan terhadap kebutuhan rumah tangga. Perancangan ini menggunakan metode research & development yang di mana pada tahap riset, penulis melakukan analisa data hasil kuesioner dan juga wawancara terhadap tiga pasangan suami istri yang didapatkan data mentah berupa hasil kueseioner. Setelah itu pada tahap development, penulis merancang video review sebagai media iklan.
Co-Authors Heru Wijayanto Aripradono