Aryan Eka Prastya Nugraha, Aryan Eka Prastya
Pendidikan Ekonomi, Universitas PGRI Semarang

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Digipreneur education as the solution for smes competition in the digital era Nugraha, Aryan Eka Prastya
Dinamika Pendidikan Vol 11, No 2 (2016): Desember 2016
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

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Abstract

The objective of the study was to create the digipreneur educational model for SMEs and analyzed its relationship with the more developed digital business world.  It used the descriptive analysis to explore and clarify a phenomenon. One of the analyses was SWOT analysis method which helped to arrange the plan for achieving both short term goals and long term goals. Based on the constructed model of Digipreneur educational model which emphasized on business skills aspects where modern financial skill components and all transactions today were using e-banking. Digital marketing aspect should be given to SME owners since they needed to know that marketing today did not just rely on the physical real world, but in the fierce competition in digital media as the effective and efficient marketing means. SMEs were resilient business units in anything economic conditions because of their local resources and they had more significant marketing opportunity if their creative products or services were known through the information technology; thus, they needed to get the information technology education.
ANALISIS PROSPEK DAN KEMAMPUAN KESIAPAN KERJA (Studi Kasus Pada Mahasiswa Prodi Pendidikan Ekonomi UPGRIS) Nugraha, Aryan Eka Prastya
EQUILIBRIA PENDIDIKAN : Jurnal Ilmiah Pendidikan Ekonomi Vol 1, No 1 (2016): Economic Education
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.642 KB) | DOI: 10.26877/ep.v1i1.1786

Abstract

Penelitian ini bertujuan untuk menganalisis prospek kerja mahasiswa pendidikan ekonomi UPGRIS dalam berbagai bidang keahlian dan kemampuan di pasar tenaga kerja global menggunakan analisis work skill development (WSD). Work Skill Development terdiri dari enam aspek keterampilan inisitaif, teknologi, belajar, manajemen, problem solving dan komunikasi. Total partisipan / responden dalam penelitian ini dengan menggunakan rumus Slovin sebesar 96 mahasiswa dari 126 mahasiswa semester 7. Hasil menunjukkan hasil analisis berdasar gender dengan jumlah perempuan 84 dan laki–laki 12. Secara deskriptif menunjukkan hasil bahwa kecenderungan kesiapan kerja lebih besar pada perempuan dengan skor tertinggi adalah 35, skor terendah 9. Berdasarkan skor empiris, skor tertinggi pada responden laki – laki adalah 23 dan skor terendah 17. Independent Sample T-test menunjukkan nilai signifikansi 0,002 lebih kecil dari taraf signifikansi 5 % bahwa terdapat perbedaan kesiapan kerja pada responden perempuan dan laki - laki. Berdasarkan nilai mean kesiapan kerja responden perempuan lebih tinggi jika dibandingkan responden laki - laki, nilai mean perempuan lebih besar dari laki - laki 32,3> 28,6. Kesiapan kerja responden berada pada poin tinggi, yang artinya responden/ mahasiswa perempuan dan laki - laki dianggap siap kerja, walaupun pada perempuan memiliki kesiapan kerja yang lebih tinggi. Prospek dari calon mahasiswa sebetulnya sudah mulai terbentuk ketika mereka menjajaki bidang keahliannya, kebutuhan akan pengajar atau pendidik sekolah menengah khususnya dalam bidang kejuruan masih sangat besar. Kemampuan kesiapan kerja mereka dikatakan masih memerlukan banyak pembelajaran dalam bidang soft skill.Kata Kunci : Work Skill Development, soft skill, kesiapan kerja
SHARIA DIGITAL BUSINESS : STRATEGI DAN PENGEMBANGAN BISNIS BERKELANJUTAN Nugraha, Aryan Eka Prastya; Murniawaty, Indri
EQUILIBRIUM Vol 6, No 2 (2018): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v6i2.3623

Abstract

 The purpose of this study is to introduce strategies and develop digital businesses on an ongoing basis that remain Islamic based to be able to continue to compete in the current era of digital disruption. The methods used are Literature review papers (LRPs). The results of the study explain that there are several appropriate strategies to be used as a reference for digital sharia business, namely products sold, product promotion, alternative payments that are in accordance with rules and do not violate religious prohibitions (riba, gharar, maysir, and haram). The development of the right strategy of the selected sharia products must be precisely in accordance with market demand. The pricing strategy that is set must also meet the requirements, namely the need for openness from the seller to the buyer, which is explained in detail the price components on the online trading platform, or on the online marketplace. The sustainability of the digital sharia business sector in the next few years is a matter of great interest, and this research can be used as a reference for strategies to continue to survive and develop. 
Analysis of Industrial Readiness 4.0 on Family Business Nugraha, Aryan Eka Prastya; Wuryandini, Endang; Wahyuhastuti, Novika; Suciptaningsih, Oktaviani Adhi
JDM (Jurnal Dinamika Manajemen) Vol 10, No 1 (2019): March 2019 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i1.17077

Abstract

The purpose of this study is to provide a broader and deeper view of the readiness of family businesses in the face of the era of digital disruption 4.0. The sample used in this study was 93 family business units, with the method of Exploratory Factor Analysis (EFA) assisted by SMART-PLS. Based on the results of the hypothesis proposed that directly entrepreneurial and managerial competencies in the family business have a positive and significant effect on industry 4.0 readiness. Competence, especially in the implementation of managerial competencies for business owners. The managerial competency indicators is known as professional, social and personal. Indirectly, family businesses can implement business strategies that are by the characteristics of their business so they can adapt to rapidly changing conditions.Implementation of Information and Communication Technology (ICT) is considered to be crucial in facing the Industry 4.0.