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Incorporating Intellectual Property Rights and E-Commerce: Supply Chain Strategy to Strengthen the Competitiveness of SMEs Retnaningdiah, Dian; Resmi, Siti; Kurniawati, Indah; Suhendra Winarso, Beni
International Journal of Supply Chain Management Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.639 KB)

Abstract

Abstract- This research aims to analyze the use of e-commerce and Intellectual Property Rights (IPR), especially the supply chain strategy for Small Business Enterprises (SMEs) as an effort to strengthen business competitiveness. This study uses an experimental design by providing intervention to respondents. Descriptive analysis was carried out to reflect the data obtained from the process of identifying the profiles of several SMEs and this study involved 40 SMEs in Yogyakarta. The data was processed using inductive analysis with paired sample t-test to find out the difference between e-commerce insights and IPR ownership before and after the experiment. One-Sample Kolmogorov Smirnoff is used to test data normality to determine different types of tests. The findings demonstrate that there are significant differences before conducting the experiment and after. The research shows that communication is a key tool ensuring the efficiency of supply chain cooperation as perceived seriously by the SME. The experiment indicates the significant level of 0.003 is lower than alpha of 0.05 for e-commerce. While the ownership of IPR such as trademarks showed significant gains as well, as indicated by the significant level 0.000 lower than alpha 0.05. The result of experimental method has made marketing techniques with e-commerce and IPR ownership.
Analisis Faktor Yang Berpengaruh Terhadap Pertumbuhan Usaha Pelaku Usaha Kecil Retnaningdiah, Dian
Kajian Ekonomi dan Bisnis Vol. 14 No. 2 (2019)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v14i2.56

Abstract

The challenges of global business world will give impacts on enterprises in Indonesia, involving Micro Small and Medium Enterprises. The objective of this research is to find out the effect of Islamic micro finance towards the development of MSMEs in Sleman, Special Region of Yogyakarta. The 30 people of respondents are selected by using purposive random sampling method. Validity and reliability tests give a result in which each answered question is valid and reliable. Analytical regression result shows that Islamic micro finance variable has a siginificant impact on enterprises’ development. This is showed by the independent variable significance score that is lower than the used alpha (5%).
Pengaruh Pembiayaan Mikro Syariah dan Pengetahuan Penyusunan Laporan Keuangan Terhadap Perkembangan UMKM (Studi Kasus Anggota BWM Usaha Mandiri Sakinah Yogyakarta) Muti’ah, Nurul; Retnaningdiah, Dian
Kajian Ekonomi dan Bisnis Vol. 15 No. 2 (2020)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v15i2.75

Abstract

The purpose of the study was to determine the effect of the provision of Islamic microfinance and knowledge of financial report preparation on the development of UMKM. This study used a descriptive quantitative method and the data sourced was from primary data and secondary data. Data were collected by using questionnaires and literature study. The sample used was the customer or member of BWM Usaha Mandiri Sakinah Yogyakarta as many as 78 respondents. The sample was obtained by using the simple random sampling method. Method of Analysis: Data analysis used in this study was the Multiple Linear Regression Test. Financing partially affects UMKM development is in accordance with what was hypothesized, knowledge of Financial Report Preparation has a partial effect on variable UMKM development , this is in accordance with what was hypothesized. Simultaneously, Sharia Micro Financing and Knowledge of Financial Report Preparation affect UMKM Development, this result is in accordance with the hypothesis.